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Are you running a service-based business? Tune in to this episode and find out how you can deliver your services to the right customers and get paid the right price for the value you offer. Sell products, not time   In the podcast: 00:28 – The case of undercharging and over delivering 02:20 – If you do that one little change 02:26 – What is your effective hourly rate? 05:01 – The first step to clarity 05:13 – Benchmarks to look for 05:53 – On the verge of a breakdown? 08:35 – The key to productized services 09:54 – You can buy THIS 12:30 – Why you should encourage consumption 15:23 – Treat yourself as your best _____ 17:00 – Can you shift your clients? 19:20 – Big lessons and takeaways 23:28 – Focus on THIS for recurring income 27:10 – Can you do it with no tools? 29:10 – Action steps Download the How To Get Paid What Your Service Is Worth PDF Guide   Tweetables: Know what your hour is actually worth. [Click To Tweet] Focus on the package, not the time. [Click To Tweet] Pay yourself first. [Click To Tweet] Swap places with your future self and not with someone else. [Click To Tweet]   Mentioned in the episode: John Warrillow Shares Subscription Business Tips From The Automatic Customer Book   Visit James Visit Taki

Client S had a problem: how to pitch a mastermind at his workshops without coming off as a douche. With Taki’s help, he found a 4-step technique to make offers that people would listen to and actually take him up on. Feeling like a douchebag?   Episode highlights: 01:09 – The story of Client S 03:06 – Two things going wrong 05:54 – Be a douchebag or a loser? 06:34 – What Client S and Taki worked on 08:12 – The people who come back in the room 11:30 – Working out the fit 12:10 – 4 steps to a clean sell 14:58 – Getting people out of “I can do this myself” 16:48 – Building the desire 20:06 – Laying out the logistics 22:11 – The invitation 25:30 – The call to adventure 27:06 – Where Client S is now 27:40 – Lessons learned 30:21 – Some first steps you can do Download the How To Pitch Cleanly And Effectively At Events PDF Guide   Tweetables: If you have to pitch at the end, you haven’t done a good job up front. [Click To Tweet] The biggest competitor you’ve got is apathy. [Click To Tweet] The reason people come is the reason they’ll buy. [Click To Tweet] Challenge by choice, not pitch. [Click To Tweet]   Visit James Visit Taki

Ezra had all the ingredients of success: energy, expertise, charisma. What he didn’t have was the leverage to scale his business. With James’s help, he learned the skills he needed to build a team and increase his business’s capacity, creating growth and letting him enjoy doing what he was good at. I do it, we do it, you do it In this episode: 01:00 – From client to good friend 01:29 – He wants to scale up, but… 02:56 – The importance of a team 04:36 – Here’s how you can buy time 05:06 – A proven task transfer method 08:38 – Have built-in redundancy 09:09 – The myth of the super VA 10:18 – How to cut down on email 12:10 – A business-doubling course 14:00 – Getting more out of meetings 15:10 – Effective onboarding 19:52 – What the business looks like now 20:50 – Where scale really comes from 22:31 – Some action steps 23:40 – A self-hiring business 24:54 – Best tools so far   Tweetables: You can only do so much by yourself. [Click To Tweet] I do it, we do it, you do it. [Click To Tweet] Two is one and one is none. [Click To Tweet] Scale comes from leadership. [Click To Tweet]   Visit James Visit Taki

This week’s SMP episode takes a look at Raj, who’s built a business in the field of law, where scaling is a challenge. With Taki’s help, he applied a framework that has made him mostly redundant in his business, giving him ample time to strategize for growth and to just enjoy life. Podcast highlights: 01:02 – Hard to scale, resistant to change 03:12 – The goal is leverage 03:35 – The framework 04:06 – Make it up, make it real, make it recur 05:36 – The no. 1 job of an entrepreneur 07:37 – In terms of action 09:13 – Have the stakeholders present 11:10 – Learn this secret trick 12:19 – A shocking realization 13:48 – What’s working, what’s not? 16:49 – The results of the changes 17:34 – Think entity, not personality 18:43 – Build up the scale before you need it 20:02 – Package and systematize 21:00 – Leverage early, leverage often 22:11 – The prescription to take 23:13 – This is where it’s at Download the PDF notes Tweetables: Good for the ego, bad for scale. [Click To Tweet]. Attract, convert, deliver. [Click To Tweet]. An awesome business works when you’re not there. [Click To Tweet]. Never get good at the little jobs. [Click To Tweet]. Manage the system, not the people. [Click To Tweet].   Visit James Visit Taki

Shane and Jocelyn Sams owned a successful business, but the income was inconsistent. Some parts of the year were good. Finding new people to make a single purchase was exhausting. James helped the Sams by creating a more predictable and sustainable income – which completely changed their life. Find out how in this episode. This week in the podcast: 01:51 – Are you living launch to launch? 03:31 – The reality about earning from a launch 05:07 – What it really means to offer a lifetime subscription 06:30 – When you believe your own B.S. 07:01 – If you have inconsistent income… 08:32 – This model is the solution 09:00 – Lifetime vs. forever customer 10:48 – One secret to having people stay 11:42 – What the Sams did that changed everything 12:44 – Lessons learned 15:41 – Some great discoveries 16:51 – Mindset shift 18:12 – The snowflake to snowball metaphor 19:48 – The best person to buy a high-priced product 21:59 – What resources were used? 24:14 – The results 26: 15 – Why big launches don’t make a business   Tweetables: Be all in, not half pregnant. [Click To Tweet]. Reduce the complexity. [Click To Tweet]. Simple is better. [Click To Tweet].   Feel free to leave your comments below   Visit James Visit Taki

Lars owns one of the top 10 agencies in the U.S. and is an in-demand coach to real estate agents. He’s doing one-on-one coaching and feels that he’s on a mission to help more people. Taki teaches him how to scale things up from one-on-one to group coaching  through The Magic Pills Framework. In this podcast: 00:48 – A dude on a mission for this week’s case study 01:54 – Doing good, but want to do more 03:10 – The big problem 03:52 – Shifting from one-on-one to group coaching 05:44 – The solution 06:22 – Why fixed term membership is easy to sell 08:00 – Reframe from price to availability 10:02 – The 6 Magic Pills Framework 16:14 – And the epic results… 17:32 – The key to getting more income 22:21 – Big lessons 23:46 – The BODMAS entrepreneur formula 26:04 – Three prescriptions Tweetables: The network effect [Click To Tweet]. Teach your prospects what to ask for. [Click To Tweet]. Do more of less. [Click To Tweet]. What’s the cost of NOT doing it? [Click To Tweet]. Simplify to multiply. [Click To Tweet]. Leave your comments below   Visit James Visit Taki

Peter Moriarty owned a 6-year-old business. His dilemma when he came to James was choppy sales flow and too much work. The solution: Use the machine. In this episode, find out how James helped him build authority, create effective sales funnels and use the powerful tools at his disposal to automate marketing and reduce his workload. In the podcast: 01:25 – Meet Peter Moriarty 02:53 – Inspiration or desperation? 04:58 – Balancing between delivery and marketing 05:30 – Two rules about tools 07:11 – Owning the racecourse 07:59 – Reactivation and nurturing 09:28 – Get the Chocolate Wheel course for free 10:53 – The Octopus Strategy 12:18 – What’s working now for Peter 13:29 – A look at the results 16:53 – The takeaways 18:11 – Make the machine work for you 18:43 – Why give free content? 21:50 – A quick recap   Tweetables: Have a machine. [Click To Tweet] Webinars are like defibrillators. [Click To Tweet] Get the ownership of your ideas. [Click To Tweet]   We welcome your comments   Visit James Visit Taki

Gaby was working with the wrong customers and deep down she knew it. As a result, she was working too hard and her customers were overwhelmed. But with the right coaching, she was able to make key upgrades in her avatar which improved her clients’ results and earned her more profit and more freedom. This week in the podcast: 01:34 – There is such a thing as the wrong customer 02:28 – Do you have this fear? 03:30 – Why a higher price is sometimes better 04:16 – The secret to a great coaching program 07:10 – You can’t tell people who and what to pay 09:20 – Making the change 09:58 – The avatar interview: Filtering clients 11:28 – A more effective way to measure your worth 14:18 – You need to know this life-saving tip 15:26 – More changes that doubled her profit 18:19 – Learn how to move a prospect to a customer in the Triage episode 18:45 – The outcome 19:55 – Big lessons 22:46 – Wrapping up 23:33 – Action steps   Tweetables: When people pay, they pay attention. [Click To Tweet]. If you break your rules, you break your values. [Click To Tweet]. Don’t tell the market what it can afford. [Click To Tweet].   Resource: Taki Triage PDF   Feel free to comment below   Visit James Visit Taki

Matt struggled with focus and self-direction challenges in a highly volatile environment. Find out how the right coaching and frameworks helped him pull things together and bring about great improvements in his business. Topics discussed: 01:32 – The challenge of focus 03:27 – Tracks, filters and barriers 05:57 – What happens when you get a wrong fit 06:56 – When revenue is deceptive 08:14 – Does your team fit your business? 09:00 – What to look for in an offshore team 12:22 – Simplify 14:51 – Google’s example 16:09 – How a simple change impacts complex systems 17:30 – The great outcome 18:37 – Let’s bust it down 20:00 – Pricing and brand strategy 20:32 – Filling the roles you need 20:48 – Beware of the wrong customer 24:00 – Where Matt acquired the solutions 26:22 – What in your world is too complicated?   Tweetables: The ability to focus is key. [Click To Tweet] Not seeing the real path can limit you. [Click To Tweet] Screen and filter. [Click To Tweet] Press the Simple button. [Click To Tweet]   Feel free to comment   Visit James Visit Taki

Mr. X is in an unusual market. His prospects are busy, skeptical, a little bit old school and not always online. He’s struggling with his small list and finding prospects online. In this episode, discover how he figured out an easy and effortless strategy. This week: 00:59 – This just happened 01:27 – Today’s case study: Old school marketing 05:03 – Selling to vs. selling through 06:45 – Here’s a simple framework 07:27 – Identifying the potential categories 08:23 – Approaching your partners as equals 09:16 – Lead generation by providing advanced value 11:09 – Clever piggyback marketing 13:22 – What are the results? (Hint: 60K a month) 16:32 – Key thoughts 18:28 – 3 steps to put things into play   Tweetables: Selling to vs. selling through [Click To Tweet] Identify, approach, collaborate. [Click To Tweet] Deliver value in advance. [Click To Tweet]   We welcome your comments   Visit James Visit Taki

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