28 minutes | Oct 5th 2016

How To Sell More With Stories

In this episode, the one RIGHT BEFORE MY VACATION... We'll talk about why I'm drinking Wild Turkey Bourbon and how a story sold me on it! And of course we'll dive deep into why stories work so incredibly well, and how to use them in various areas of your business to build a better relationship with your audience, have more fun, and sell a heckuva lot more! Resources Mentioned support@jeremyreeves.com Transcript Jeremy Reeves: Hey, what is going on guys and girls. This is Jeremy Reeves and you are listening to another episode of the Sales Funnel Mastery Podcast. And today, I am in a very, very good mood. I am actually sitting here drinking a little bit of Wild Turkey Bourbon, so I am very excited and feeling good. I am actually going to talk about that. Talk about why I am drinking that in a minute, right. So before that, a couple of things right. So number one, I am actually very excited because we -- my wife and I found out that we are having a boy, right. So child number 3 will be boy number 3. So there is going to be a lot of testosterone running around our house. My wife is very excited about that. Lots of fishing and camping and hiking trips and dirt and just disgustingness in our future which is awesome you know, I love that. I was cool with either of them you know, because if it was another boy you know, I have a blast with Connor and Logan and so I already know that I love you know, having boys you know, they are ton of fun and actually I just got home. I spent the whole day with them. And if it was a girl you know, then I would have gotten to experience that whole side of things you know, having a girl and kind of everything it goes along with that you know, daddy’s girl and all that kind of stuff and then all the hormones and craziness that happens during teenage years and all that. So anyway, we are having a boy. So we are very excited about that. We actually just got home from buying Logan a bed and because Connor and Logan are going to be you know, going into the same room and the baby will get you know, it is on separate room just you know, because when baby is crying it is not waking up the other boys and all that kind of thing. So that is number one. Number two is right after I record this which you are probably not going to hear this until you know, roughly Wednesday or so. It is usually when Andrea publishes it. I am going to be on vacation. I am going to be on vacation the whole week from about 3rd until the 9th. Actually, from right after I record this, it is Saturday, it is 5:19 on Saturday. So think about what you are doing in 5 o’clock on Saturday and I was recording this. So I am just taking the week off. Normally, I would not be this excited about taking vacation because I love what I do you know, I love waking up and writing copy for clients and putting together campaigns and all that kind of stuff, but I really, really needed a break because the last 6 weeks I have been -- I have been pushing very, very, very hard, basically, too hard. I actually ended up getting myself sick and that kind of thing which I normally do not do. There is just kind of a couple -- it was like a perfect storm situation. The whole bunch of things kind of came together at once and they just you know, it is one of those things where you got to just you know, I was talking about hustle a couple episodes ago and it was time, I just had the you know, bury my head and hustle you know what I mean. So I did that for 6 weeks and now I am you know, taking a break. Taking a mental break just to recharge my batteries. Spend more time with the family. I mean it is not like I do not already, but you know, spend some more time on stuff that I like to do you know. So this week, I will be, I am going to go hiking. I am going to go fishing. I am going to go golfing. Probably do a little day drinking. I am going to meditate and exercise a little bit longer than I normally do you know. Play some playstation and watch movies. I actually have a setup in my garage where it is a 100-inch projector screen setup out in my garage and it is a big fancy setup out there so I can actually like sit out there and have some Bourbon and a cigar and watch movie you know at night which is pretty bad ass. All my guy friends love coming over and hanging out in the garage. So you know, read a couple extra books you know, some novels this week you know, spend some time you know, with family and friends. I will probably do some -- probably smoke a pork butt. Have the guys over for couple of beers and pork butt stuff like that you know. A couple of day trips. We are going to go on -- and lots and lots of just good old plain shenanigans you know, just plain practical jokes with my wife which will be funny and stuff like that. So I am excited about it. So anyway, that was a very long way of getting to the main topic here which is stories, okay. Now what I just told you is a story and believe it or not, me going through what I just did is actually helping me make more sales, right. It is actually conditioning you to buy more from. And the reason is because the stories -- and I will get into this a little bit more. Stories are very good way of establishing a bond. Establishing like a connection with people. So you know, establishing a relationship. It is a good way to get people to trust you. If I tell you about my life right, if I tell you about the things that I am doing and the things I am excited about and the things that are hurting me you know, the things I am vulnerable with you know, the things that I am scared off, the things that I am excited about, the things that I am happy for, the things that you know, bring me joy, that kind of thing. Think about it. It makes me seem like more of a friend right, because you know me better. So who do you know the best. You know your best friend is the best you know. You know what makes them scared and what makes them excited and happy and playful and you know, whatever. So it is a good thing to do and that is why I tell you (inaudible 6:00.0) of stories you know what I mean. First of all, I just like telling them. You know, (inaudible 6:05.3) they are just -- they are just magical for making sales right. So I was telling you before when I first started, I am drinking some Bourbon, right. I was having some Bourbon. I am going to take a sip actually. Oh God, that is good stuff. So I am drinking Wild Turkey, right, and this is actually my first bottle of Wild Turkey. So if you like Bourbon by the way, check out Wild Turkey. It is very good. It is a very light kind of Bourbon. So if you are kind of new to Bourbon, it is not going to like there is -- I am just drinking straight Bourbon. I am not -- I mean there is no water, no ice cubes or anything. And it is smooth you know what I mean. As you just noticed I went from drinking it right to talking. It is very, very smooth Bourbon. It is very -- I think it is very good for like you know beginning kind of like a transition into Bourbon because sometimes it can be a little bit harsh you know what I mean. And the reason that I am drinking Wild Turkey right now is because of Matthew McConaughey, right, the actor. So basically, what happened was, I was on Facebook probably -- I do not know about a week ago, something like that and I saw a thing -- Matthew McConaughey, he is one of my favorite actors you know, first of all because he just does awesome movies and I also -- I have heard several different times that he is just a very like kind of cool down-to-earth person, so I always like that with people who are really big like that, that they keep their you know, just become down-to-earth they do not get all like pompous and frilly you know just annoying like the Kardashian’s. So anyway, so I am watching the video and basically he is going to be their essentially, their spokesperson. He calls himself the creative director of Wild Turkey, right. And he is going to tell their story. So I watch it was like this little 6 minute like documentary type of thing that he did with Wild Turkey and like they take you through the distillery, you do like this little virtual tour of the distillery and he has the owners on there and you know they are kind of just talking about how they got started, I think it was before prohibition where they got started and like that kind of thing. And it instantly made me want to buy their brand, right. And it is because of the origin story. That is called the origin story, right. Another example of this is, is I just did -- I just did a promotion for a client -- a client name Mark and we did a promotion and made -- we each made tons and tons of money which is awesome because I was doing a percentage of the sales so we each made a ridiculous amount of money which is you know, which is very cool obviously. And one of the reasons that that happened is that during this launch, we launched his origin story. It was actually right before the launch, right, and that was one of the ways that we generated some buzz like right before the launch you know, we got extra eyeballs on his business right before the launch and we did it through an origin story, right. And basically, it was him and he has some really crazy like video skills, so he kind of put the whole thing together, but it was basically just his story about how he started the company and the struggles that he went through and the struggles that they are going through now you know. And it kind of you know, his vision for the company and why he started it and you know, exactly like kind of who it helps and some stories from some of his customers and you know, like I just said, the vision you know, for his -- for the future and that kind of thing. And we got -- it was like, when he put it on Facebook, he was getting like 15% or 20% engagement rates in terms of like views to likes and shares you know what I mean. So like if it was a thousand views, he was getting like 200 likes for every thousand
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