54 minutes | Nov 23rd 2016

Doberman Dan On Never Giving Up

In this episode, we chat with "Doberman Dan", Dan Gallapoo. Dan has gone through more disasters and failures than most people do in a lifetime, yet has figured out a way to "get up" over and over again. We talk about what it means to be a REAL entrepreneur, how to continue to push forward when everything around you is crumbling, and much more. This is a must-listen! Resources Mentioned dobermandan.com Transcript Jeremy Reeves: Hey what is going on guys and girls. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. I am saying my own title wrong. And today I have on the line, a good buddy of mine. His name is Doberman Dan. If you guys have been around you may or may not have heard his name. He is a little bit of an underground kind of guy, a little bit how I am and he likes it that way. He likes to do things to himself in the dark. Dan is -- he is basically the true definition of a kitchen-table entrepreneur you know and that is kind of what we are going to talk about today is you know, what a real entrepreneur is and some of the stories that he has. I know -- I met him down in -- I think it was Florida? Doberman Dan: Yeah. We were in Naples. Jeremy Reeves: Yeah. Naples. Both kind of working with the same client and so we you know, had a fun night out and I heard some of his stories. I am not sure he is going to repeat them on here or not but he has got some interesting tales and so we are going to get into that. I am going to kind of give a little bit of a disclaimer that you may not want to listen to this when you are in front of young children or sensitive wives or husbands. If anybody is sensitive to language, I have given Dan full permission to be himself, so we are going to see where that leads. And you know, like I said, he has got some interesting you know, stories to tell. So with that said, Dan, tell everybody a little bit more about your story and kind of you know, where you started you know, some of the things that you have done in your life. What you do first of all and we will go from there. Doberman Dan: Well thanks for the opportunity Jeremy. I have been looking forward to this. We had fun down in Naples and I mean really other than some emails we really have not a chance to speak since then. Jeremy Reeves: I know. It sucks. Doberman Dan: So cool. So now we got to do that and then you get to record it and other people got to eavesdrop I guess. So I am going to tell all the crazy stuff you did on Naples after several weeks (inaudible 2:27.0) lampshades on your head and all that stuff. Jeremy Reeves: Yeah. I was drinking at Manhattan that night I think. Doberman Dan: That is right. That is right. So my story is I am a guy who grew up in Barberton, Ohio. So raised by poor parents. They are good people, just poor. Poor because they were poor in thought and -- you know, not to make excuses, but my mother grew up in (inaudible 2:56.8) poverty and if you ain’t seen Mississippi poverty, you ain’t seen poverty. It ain’t like the poverty you know, you and I see Jeremy when I lived in Ohio and you up in PA. This is 3rd world poverty. So you know, that affects a person and they usually (inaudible 3:16.3) so that was pretty much my life had been decided for me because of that conditioning and my faith so to speak was for me to graduate from Barberton high school and do the best -- get the best job I could possibly get which was at that time (inaudible 3:38.1 ) rubber companies in Akron, Ohio, but I get fired (inaudible 3:41.8 ). Unfortunately, in 83, when I graduated (inaudible 3:46.5) started moving out of Akron. So yeah, I did figure out what the heck I was going to do and to keep this short, I bounced around from thing to thing. Took the first jobs I could get and they were a lot of them. Vacuum cleaner salesman. Jeremy Reeves: Nice. Doberman Dan: Yeah. Jeremy Reeves: That had to be exciting. Doberman Dan: So exciting. I was not door to door though, although, I have sold stuff door to door too, not vacuum cleaners but (inaudible 4:16.4) distance service door to door, but yeah, the vacuum cleaner gig was I was manufacturers rep, but I would go into retail establishments and I have to sell the people you know, looking for vacuum cleaner. I had to sell them all my particular brand and so -- Anyway, one of the gigs I got was in security at the mall and then that lead to loss prevention job in a department store. This pre-camera days Jeremy if you keeping imagining this we lurked the floor in you know, just civilian clothes with a bag on our hands like we were shoppers, but we are out looking for shoplifters. So that lead to meeting some of the local cops and then some of our friends I worked with say, Hey, work at city of Dayton, giving civil service test for police officer. We are going to go take it next week. You want to go? And my first reaction was, well, yeah I guess. I will take the civil service test but anything after that if they call me in for an interview you know, I have to be honest about my drug use in high school and he was like, wait you are going to be disqualified because I smoked a lot of weed. Anyway, long story short, the Dayton Police Department understood that that was part of the growing up phase and they hired me. And that was supposed to be a temporary gig Jeremy while I went and sought my true life form dream of being a professional musician. So the police department thing was like, ah well, I can (inaudible 5:50.3) buy some guitar gears and recording gear you know and then when I get (inaudible 5:55.9) money saved up, I will move out to LA and go to musician institute or something. Anyway, my temporary and I am doing (inaudible 6:05.3) temporary job with the city turned into a 12 year gig and through 9 of those years, first 3 years full time police officer, part-time entrepreneur, but part-time failed entrepreneur every single venture. I tried to go in, just crashed and burned. It was painful. If I got (inaudible 6:35.2) or I would have been living under bridges and eating up dumpsters. So through just at filing, getting tired of beat my head up against the wall, and all these failed ventures, I stumbled upon this dude name Dan Kennedy. You have heard of Dan right. Jeremy Reeves: A little bit. Doberman Dan: Speaking of an underground guy. Nobody in online marketing or direct response marketing has ever heard of Dan Kennedy. Jeremy Reeves: He is probably the most well known marketer I think that has ever lived. Doberman Dan: I am going to agree with that. So I bought some of Dan’s stuff because it was promising that it could help you get a lot of customers and whatever business I had at that time (inaudible 7:16.8) was failing miserably I thought well maybe this is what I need, but I totally got flipped around when I realized, man I just bought some really bad copies in a 3-ring binder in like really bad audio cassette copy, probably like 8th generation audio cassette copy. If anybody remembers audio cassette it is like, would you make a copy of a copy of a copy 8 times. The quality of that is like (inaudible 7:47.7). Jeremy Reeves: They sound like The Martian. Doberman Dan: That is right. And I realized -- oh by the way, the product was awesome. It was all information about direct response marketing which I did not know anything about, but I realized this Dave Kennedy dude just sold me this thing paper and ink and a few cassettes for $400 with a letter and I thought, that is a way cooler business than any of these other ones I have tried to get going. So yeah, they got me started down the path of direct response marketing and copywriting and that led me starting my first mail order business in 1995 which was an information business in bodybuilding market. That was after 9 years of failure, that was the first business that works for me and about a year later, it was making -- not a lot of money, but it was making enough money to get me free of the police department job. So ever since 95 that has been my whole deal. Me starting businesses like that on my kitchen table with nothing but a yellow pad, a blue pen, and this squishy gray matter between my ears. Jeremy Reeves: Nice. Yeah. And you know, I know you used to be on the bodybuilding. In fact, I actually saw a picture, I do not know. I think this is you. There is a gray picture -- if you look up Doberman Dan in Google there is a gray picture of you I think when you were younger. It is in Fitness Atlantic. I am going to Skype it to you right now. Doberman Dan: I am 51 now, I am sure I was in much better shape when I was younger. I am sure of it when I was younger. Jeremy Reeves: There. I just send it to you. I am going to put that picture up in the show notes just to embarrass you. Doberman Dan: (inaudible 9:33.6) make sure it is me. My goodness. I am downloading it now. This will be interesting. Is it the one in the blue shirt? Jeremy Reeves: No. No. You have your shirt off. Doberman Dan: Oh no, no, no, no. That is not me (inaudible 9:51.9) any pictures of me with my shirt off. Jeremy Reeves: Okay. It looks like you actually. Alright. Never mind, I cannot embarrass you then. Damn it. Alright. Anyway, so getting back to copy and not talking about your shirt off. As exciting is that would probably be to listen to. Doberman Dan: At this point, at age 51, it will be exciting to know one. Jeremy Reeves: So I mean you used to be a huge -- are you doing anything with that anymore. I feel like you sold that business a while back right? Doberman Dan: Yeah I did. That infobusiness in bodybuilding niche led to a supplement business. My first supplement business because I figure it out you know, (inaudible 10:34.2) I am making pretty money selling infoproducts to these guys, but these guys are -- spent a lot of money on supplements. So I just kind of figured, all I need to do with my customers who buy my info is just flipped them to buy supplements from me. They are already buying the stuff. (inaudible 10:50
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