10 minutes | Mar 24th 2021

TSOE Excerpt - Why Do Consumer Love Subscriptions

In 2020, Zuora and Subscribed Institute commissioned The Harris Poll international survey on what consumers most value about subscriptions: The latest “The End of Ownership” report.

And some fascinating findings from the latest Subscription Economy Index™.

Why do consumers love subscriptions?:

  • Convenience (42%)

  • Variety (35%)

  • Cost Savings (35%)

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