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54 minutes | May 27, 2021
Bizcast: SaaStories – In Conversation with Andrew Goldner, Founding Partner of GrowthX.
Andrew Goldner Andrew is the Founding Partner of GrowthX. He has been in the technology sector since 1998, based in New York City, Hong Kong, Singapore, and Palo Alto. Andrew was early at Guidespark, an employee communication SaaS startup, and BrightTalk, a content marketing SaaS startup. He then co-founded GoodMoney to democratize high-performance, values-based investing. Andrew is a Kauffman Fellow, Regional Board Member of Venture for America, and a Mentor at Endeavor, Alchemist Accelerator and Galvanize. In Silicon Valley technology experts who start companies are called Founders. Business experts with the ability to market and sell products, that is, provide solutions for customers, are called non-technical founders. There is an inherent bias in the way startups are treated, and that extends well beyond Silicon Valley. People who understand how to deliver innovation and technology into the hands of customers profitably are mostly treated as second class citizens. This is what led to the founding of GrowthX. We live in the age of applied technology, where technology is in reality cheaper than before, less complex than before, and easily deployable. Talent to develop technology is more easily available. The stumbling blocks are in delivering and applying that technology. Contrary to what logic dictates, however, there exists the bias towards technology acquisition and development at the expense of business skills. While most towns would have coding boot camps, there is nothing similar on offer in the area of marketing and selling. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 54.14 mins. The post Bizcast: SaaStories – In Conversation with Andrew Goldner, Founding Partner of GrowthX. appeared first on Business Podcast Network.
44 minutes | May 9, 2021
Bizcast: SaaStories – In Conversation with Itay Sagie Founder of VCforU.com and Senior Advisor at Allied Advisers.
Itay Sagie Itay Sagie is the Founder of VCforU.com, Strategic advisor to growth-stage tech companies, and Senior Advisor at Allied Advisers a boutique Investment Bank from Silicon Valley. Itay began his career as a Biotech Engineer at MIT and went on to become an entrepreneur raising millions for his own startups. Itay is a lecturer and Contributor to Crunchbase around Fundraising, Finance and Unit Economics. Starting with a simple questionnaire, VCforU grew to become a platform for startups to create a one-page information summary to attract investors. Investors have become conservative. They want to invest in companies that are profitable or are checking the right boxes that will eventually make them profitable, as opposed to growth at any cost. This trend had started even before the pandemic. The right mindset for-profit orientation is therefore essential. The investors are also conservative in terms of the stage of the company in which they are investing. While the investment sizes have gone up, it is also very hard to get investors to put in money into seed-stage companies. Investors are keener to invest in growth-stage companies. Post pandemic, it is even more difficult for organizations who have not garnered enough revenue, to find VC funding. A million dollars ARR is possibly what VCs are looking for if they want to invest in a company. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 44.07 mins. The post Bizcast: SaaStories – In Conversation with Itay Sagie Founder of VCforU.com and Senior Advisor at Allied Advisers. appeared first on Business Podcast Network.
43 minutes | Mar 10, 2021
Bizcast: SaaStories – In Conversation with Nick Hollinger the CEO and Co-founder of Visitor Queue.
Nick Hollinger Nick is the CEO and Co-founder of Visitor Queue. Currently working with over 5000 companies to help them identify the anonymous organisations that are visiting their website. Nick Hollinger founded Visitor Queue, which helps identify anonymous visitors coming to a website. In his previous roles in heading sales teams in SMB organizations, he felt the need to help teams acquire more leads and aid the entire funnel. The idea to track ip addresses of anonymous visitors struck him then, which he felt would help sales teams engage visitors who did not convert. Many organizations have not had exposure to new technologies in this area. There was scant competition in the area and led to building the product. He roped in his partner who comes from a coding background, offering an equity deal. There are many use cases for a tool like Visitor Queue. Often website owners just wish to know who has visited the site, although they may not have planned any action based on that information. Marketing teams can track whether marketing efforts such as content they have released is having the desired effect or metrics in terms of engagement. Sales teams use Visitor Queue to analyze user engagement so that they can engage better with promising prospects. Data and Sales Enablement will have multiplier effects over the next decade. With that in mind, Visitor Queue is poised to leverage the new technologies and help B2B organizations convert better. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 43.10 mins. The post Bizcast: SaaStories – In Conversation with Nick Hollinger the CEO and Co-founder of Visitor Queue. appeared first on Business Podcast Network.
58 minutes | Feb 23, 2021
Bizcast: SaaStories – In Conversation with Jeffery Potvin, Founder & General Partner, Open People Network – OPN and The Supporters Fund.
Jefffery Potvin Jeffery Potvin is an angel investor in multiple regions and has Invested in 55+ companies in Canada. He is a member of the York, Spark & GTAN angels & screening committees while being the driving force behind Open People Network! OPN is a group of angel investors helping accelerate the growth of early-stage startups through The Supporters Fund and Pitchit Series. Thoughts and ideas manifest themselves everyday, but these must be given time and due consideration before embarking on actioning them. Planning comes before execution. Even then, execution may not materialize for numerous reasons, including the lack of domain knowledge or focus. The reason some companies fail to attract investments is because they have terrible delivery and fail to understand the business enough. The business is more than a product or service, in terms of what is delivered, and how the business can grow. Stakeholders in early-stage investing were often not diving deep enough to understand the nuances of the business. They were spreading out the risk and assuming that all investments were 100% risk. Short 7 minute pitches are ideal for investors to get a grasp of the proposition. The restriction ultimately makes for a better and more succinct pitch that must make all the key points to explain the core values of the business idea. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 57.34 mins. The post Bizcast: SaaStories – In Conversation with Jeffery Potvin, Founder & General Partner, Open People Network – OPN and The Supporters Fund. appeared first on Business Podcast Network.
54 minutes | Feb 7, 2021
Bizcast: SaaStories – In Conversation with Alexander Theuma, Founder and CEO of SaaStock.
Alexander Theuma Alexander Theuma, in his earlier avatar, was into selling software. He launched his blog originally to build his knowledge around SaaS, and to promote a community around SaaS companies. This was followed by a podcast The SaaS Revolution Show. Because it was a novel idea at the time, CXOs of premier, successful SaaS companies agreed to participate on his podcast and be interviewed. There was hardly any other SaaS oriented podcast at that time. There were about 100 listeners, but it grew over time. Currently, five years later, there about 3000 listeners per episode. The blog also helped to create an email database of opt-ins. Meetups followed soon, with the intent to help SaaS companies collaborate, learn and grow. In trying to monetize the platform, Alex looked at several ideas. Ultimately, he launched the SaaStock conference in 2016. The only other Saas based conference at the time was SaaStr, which was in San Fransisco. There was nothing in Europe. SaaStock thus launched as the only SaaS based conference in Europe. Events were held in London, Berlin and Dublin. It requires commitment of both money and time, so participants demand their ROI when they attend such conferences. And participants at SaaStock have been known to come from half-way round the globe. So when people engage in the event they come well prepared, and at the event too they are deeply engaged. In 2020 the event was held as a remote event due to the pandemic. The barrier to entry was much lower now, and the number of participants went up. In future, the SaaStock event may transition into a subscription based model, whereby one can attend only if they have bought annual or monthly subscriptions to SaaStock. There are many platforms that offer content or meeting grounds for SaaS companies today. However, the differentiator for SaaStock is that they bring in experts who share their knowledge through engagement with community members, actively answering questions. The Pandemic has accelerated digital adoption, which is good for SaaS companies. There will continue to be growth in the sector. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 54.15 mins. The post Bizcast: SaaStories – In Conversation with Alexander Theuma, Founder and CEO of SaaStock. appeared first on Business Podcast Network.
55 minutes | Jan 24, 2021
Bizcast: SaaStories – In Conversation with Vinod Muthukrishnan, the Chief Growth Officer of Cisco’s Contact Center Business Unit and formerly Co-Founder/CEO of CloudCherry.
Vinod Muthukrishnan Vinod Muthukrishnan is the Chief Growth Officer of Cisco’s Contact Center Business Unit. In this role, Vinod leads all go-to-market activities of the business unit including strategic communications, marketing and partner & sales enablement. He was previously Co-Founder/CEO of CloudCherry, a customer experience management platform, which was acquired by Cisco in November 2019. CloudCherry was built to track customer journeys, learn from them and create experiences to satisfy customer needs. Cloud cherry is unique in many ways. One instance would be that while many other tools build survey engines, CloudCherry is a customer journey engine. Other products aggregate results that ultimately show up on a dashboard. CloudCherry’s dashboard dealt with a quantification of delight. All visualization flows backwards from an outcome. 12 months into the journey, to their dismay Vinod and his team discovered there were two Unicorns in their space. This is the time they had investment from family and friends. The market research part prelaunch was restricted to the fact that there was a problem that remains unsolved. This was the time when every month a friend or family member had to invest to make payroll. An inbound customer from US signed up for a $40K USD account over phone. It was a red flag to the assumption of the Target Market segment CloudCherry was after was possibly all wrong.The key learning was to be agile in thinking and validate one’s assumptions. The initial focus on the hospitality industry turned out to be completely wrong. So was the bet on SMB’s. You need to read the tea leaves. The mega acquisitions in the space that was underway threw up some interesting information. Each of these DecaCorns took 19-20 years to get to $300mn in revenue before they were acquired. We had to take a call as to the right moment to exit. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 54.51 mins. The post Bizcast: SaaStories – In Conversation with Vinod Muthukrishnan, the Chief Growth Officer of Cisco’s Contact Center Business Unit and formerly Co-Founder/CEO of CloudCherry. appeared first on Business Podcast Network.
37 minutes | Dec 28, 2020
Bizcast: SaaStories – In Conversation with Carl Gold, Chief Data Scientist at Zoura
Carl Gold Carl Gold is the Chief Data Scientist at Zuora, Inc. where he created the Subscription Economy Index and the data science behind Zuora’s Subscriber Insights. He has a Ph.D. from the California Institute of Technology and is the author of the book – Fighting Churn with DataMany products are subscription products, but they are unlike the original utilities like gas or electricity, which were first, without alternatives, and also consumed every month. Now there are alternatives to most SAAS products, and moreover often not utilities that must be consumed every day.Customers churn when they realize that they are not getting the expected value from a product or service. And although it is possible to see that a customer is possibly not deriving value, it is hard to predict when the churn will come, because that depends on many factors, such as when the customer finds a better alternative.Customer success is the key factor in retention and avoiding churn. But to think of customer success a business has to reach a certain stage of maturity. Customer success is the pro-active version of customer support. In customer support, the customer calls in for support. In Customer Success, the seller calls the customer to see if they can support with training if they feel that the customer is not taking full advantage of the product.Particular levels of certain healthy behaviors, mined from historical data, can be used to understand customer behavior to better predict and fight churn. Data of at least 100 churns are necessary to understand the underlying cause and use that to fight churn. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 36.46 mins. The post Bizcast: SaaStories – In Conversation with Carl Gold, Chief Data Scientist at Zoura appeared first on Business Podcast Network.
49 minutes | Dec 15, 2020
Bizcast: SaaStories – In Conversation with Jagat Iyer, Founder and CEO at Vidphone
Jagat Iyer Jagat Iyer is the Founder and CEO of Vidphone, a video communications platform that helps startups, SMBs and large organisations grow their business using proprietary video business models. Jagat foresaw that video communication would become the most important mode of communication in the next phase. And that phase is here. In a country like India video surmounts the problem of vernacular vs. English in communication. Video communication was a consumer phenomenon before being adopted as a business tool. Video-conferencing is now viral in the B2B space as well. Video-conferencing is also a zero-sum game—the video has to work perfectly every time. How can video calls help you sell more? Today a customer/consumer typically spends 2 to 3 hours on their video conferencing platform every day. The focus now is to help organizations attract customers, retain them and grow the business. These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 48.41 mins. The post Bizcast: SaaStories – In Conversation with Jagat Iyer, Founder and CEO at Vidphone appeared first on Business Podcast Network.
58 minutes | Nov 29, 2020
Bizcast: SaaStories – In Conversation with Ravi Trivedi founder of PushEngage.com
Ravi Trivedi Ravi Trivedi is the founder of PushEngage.com, a leading platform for Web push notifications globally that was recently sold to Awesome Motive., with customers in 150+ countries. Right before this, he built CouponRani.com, a leading coupon site in India.Push notifications are very effective for engagement with end-users, and has a very wide application across many verticals, from online shopping platforms to learning portals. Compared to email notifications which have an open rate of around 5% at the highest, push notifications to have engagement rates as high as 50% to 70%. More importantly, since notifications can be flipped on or off very easily by the user, it has a very high appeal due to the control it allows.PushEngage is a leading web-push notification platform globally. In the previous month, it sent out more than 9 billion push notifications to customers. PushEngage grew mainly through inbound marketing and affiliate programs These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 58.24 mins. The post Bizcast: SaaStories – In Conversation with Ravi Trivedi founder of PushEngage.com appeared first on Business Podcast Network.
52 minutes | Nov 14, 2020
Bizcast: SaaStories – In Conversation with Shruti Kapoor, CEO and Founder at Wingman
Shruti Kapoor Shruti Kapoor is the Founder-CEO of Wingman – a real-time sales coaching tool that’s powered by AI to deliver insights to sales-reps during sales calls. What got Shruti started on Wingman was to see more science in the application of Sales. How the Y- Combinator experience – starting with the preparation for the 10-minute qualifying interview gave the company its focus and the ensuing experience of spending 3 months in the Silicon Valley proved invaluable. Prospective customer interviews proved super critical. The crux was to understand what users talk about their experience with similar products and what all could be improved and possibly added. The important thing is to be able to reach out to a customer when they are willing to listen to you. So When is as important if not more, than Who you should be speaking with. For raising funds you need to identify a few investors and keep connecting with them every 3 to 6 months. This is a great starting point in familiarizing them with your progress. You should examine if you can help non linearize your fund raising using instruments like SAFE (Simple Agreement for Future Equity). These and more Stats, Data and inside stories in this insightful episode of SaaStories Run time – 51.54 mins. The post Bizcast: SaaStories – In Conversation with Shruti Kapoor, CEO and Founder at Wingman appeared first on Business Podcast Network.
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