David Skok on choosing the right metrics for the right growth stage
This interview is with one of my most-requested guests and someone who’s had an outsized influence on my thinking about SaaS metrics and the wider SaaS industry. David Skok is a former entrepreneur turned VC, who founded four companies before he turned his focus to investing. He’s now General Partner at Matrix Partners. David was thinking about SaaS metrics before I was even starting out on my career. His industry-defining post, SaaS Metrics 2.0 is the go-to reference for entrepreneurs and VCs alike, and serves as a guiding light for anyone who has a need to understand the principles and measurements behind a SaaS business. This conversation was recorded at this year’s SaaStock conference in Dublin, where I was super excited to sit down with David in the SaaStock podcasting studio. There’s so much in here for anyone building or growing a SaaS business, we dive deep on certain metrics and measurements, we talk about why some metrics are only useful at specific stages of growth, and what’s relevant for businesses in 2019.