43 minutes | Jul 21st 2020

Episode 10 - Positioning your SaaS for Success with April Dunford

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/