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On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-proof-dave-rogenmoser/

On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote sales teams. Prior to working at Gong, Michael was also the Director of Marketing at Mixmax.You can connect with Michael on Twitter and LinkedInCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gongio-mike-mceuen

On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably. Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.You can connect with Aaron on Facebook and LinkedIn. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-aaron-krall-user-onboarding

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/

In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side hustles that I encourage you to check out such as swipefiles.coCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-customer-retention-corey-haines/

In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-anand-kansal-outgrow-quizzes/

In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-oli-bridge-bonjoro

In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-tom-hunt-bcast

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in half.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/wicked-reports-scott-desgrosseilliers/

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/

Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why he decide to significantly increase the cost of his viral contest software. Check out the show notes and get links to all the resources mentioned in this episode here:  https://aaronzakowski.com/vyperio-grows-sales-content-collaborations-jack-paxton/

In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site. Kyle also explains why you need to focus on attracting the right types of customer first and then consider which tactics and traffic channels to use second. You can see all the show notes and links to resources mentioned in the show here: https://aaronzakowski.com/how-lessonly-diversifies-demand-generation-channels-kyle-lacy-tamara-green

Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show notes and get links to all the resources mentioned in this episode here:  https://aaronzakowski.com/how-to-make-paid-social-ads-work-for-b2b-saas-james-winter/

Welcome to the SaaS Marketing Superstars podcast. In this short, 2-minute  episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect from each episode. I’m so excited that you’re checking out the show! If you’re enjoying the podcast, please Subscribe and leave a ⭐⭐⭐⭐⭐ review, post a comment or share with your friends. I’ll be publishing new episodes every week so be sure to check back often to learn from the smartest minds in SaaS marketing and demand generation.