Created with Sketch.
SaaS Experiments Podcast
48 minutes | 10 days ago
B2B User Testing with Ben Labay
In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market. Transcript and other ways to listen here: https://briandavidhall.com/ben-labay-on-saas-experiments/ 2:09 Should you do user testing in B2B SaaS? 4:35 Common user testing platforms & features 5:24 Custom paneling services 7:14 What to look for in user testing 7:51 NPS and benchmarking metrics 10:20 Tradeoffs between platforms with custom panels vs DIY recruitment 12:48 Using industry newsletters for panel recruitment 15:22 Using a tool like Hotjar for panel recruitment 19:16 If you're just starting out ... 21:20 How not to mess up your script and screening questions 26:35 How to detect struggle/friction in user testing sessions 29:42 How many participants do you need to do benchmarking? 31:49 Tradeoffs between highly qualified panelists vs feasibility of finding them 34:25 More on screener questions 40:02 More on pricing tradeoffs 43:22 Avoiding data traps 45:53 "Science is merely a tool to, to try to be fast and confident at the same time in our decisions"
50 minutes | a month ago
Discovery-based optimization with Andrew Anderson
I talked to Andrew Anderson about discovery-based optimization. Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/ The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.linkedin.com/in/foodz/)
43 minutes | 3 months ago
How to run SEO experiments with Justin Aronstein of Mobile1st
I talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams. Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/ 0:38 Justin's background 1:13 About FlowSports - business model and goals 3:39 SEO experimentation vs CRO experimentation 6:13 Why run tests if we have best practices? 10:10 Tying SEO updates to revenue 11:15 Set up of the scheme experiment - Bucketing 13:29 Reporting 14:37 More detail about scheme (see link below) 17:51 Success metrics 19:19 Results! 23:24 How results were perceived 24:07 Cultural benefits of running this as an experiment 28:37 Experimentation facilitates team building 29:07 Biggest takeaways 31:08 Engineering & implementation details 38:32 Cultural benefits with respect to the dev team 40:10 What's next for FlowSports & SEO testing 42:47 How to reach Justin Google schema / content markup guidelines: https://developers.google.com/search/docs/guides/intro-structured-data? Justin on Medium: https://medium.com/@jaronstein
19 minutes | 3 months ago
Viv Amatuzzi on SaaS Experiments
In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors.
27 minutes | 4 months ago
Tim Duke on SaaS Experiments
I talked with Tim Duke, Director of Operations at Mobile1st, about the tradeoffs between different calls to action. Transcript and other ways to listen at https://briandavidhall.com/tim-duke-on-saas-experiments/ Find Tim at https://mobile1st.com 0:56 About the company and product 1:53 About Key Performance Indicators 3:02 The chat/form/call saga starts ... CTA test 4:52 It gets a little more complicated after the first win ... "get more chats" 8:16 "We can't just make everybody chat" ➡️ "Three-card Monte style CTAs" 10:17 ... leads went up across the board 11:53 Increased chats ... ignored emails 🤦♂️ 13:09 "What are you really good at?" 13:56 "Cater to your strengths, and focus on your time to close" 16:24 It's about how you build out your org, not how big the button is 18:31 Advice to a CRO dealing with competing teams 20:00 How did this series of tests change your approach to UX and CRO? 21:09 "Optimization needs a seat at the biggest table" 23:36 What do you think about *automated* chat 🤖 ?
19 minutes | 6 months ago
AJ Davis on SaaS Experiments
AJ Davis on SaaS Experiments by Hosted by Brian David Hall
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2020