How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170
Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up. Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help. Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 01:52 - B2B Companies' Mistakes When Pricing Their Offering 02:37 - Numbers That Influence The Price 05:03 - When Founders Discover That They Need To Optimize Prices 06:41 - What Charge For Vs When To Charge 08:03 - Charging Monthly Vs Annually 09:00 - Should Every Company Publish Their Pricing? 12:16 - How Anchoring Affect Sales 13:16 - The Forking Method 15:28 - How Much Free Trial Or How About Freemium 17:04 - How To Convert A Freemium Customer To A Paid Customer 20:20 - Marcos' Favorite Hobbies To Get Into a Flow State 20:47 - Marcos' Piece of Advice for His 25 Years Old Self 21:34 - Marcos' Biggest Challenges at Pricing I/O 22:46 - Instrumental Resources for Marcos' Success 24:22 - What Does Success Means for Marcos Today 25:30 - Get in Touch With Marcos Get In Touch With Marcos: https://www.linkedin.com/in/msantosrivera16/ (Marcos' LinkedIn) https://www.pricingio.com (Pricing I/O Website) Mentions: https://www.danmartell.com (Dan Martell) Books: https://www.amazon.com/Unsubscribe-Jocelyn-K-Glei-audiobook/dp/B01L0N9Z3S/ref=sr_1_1?keywords=Unsubscribe-Email-Anxiety-Avoid-Distractions&qid=1650910910&sr=8-1 (Unsubscribe) https://www.amazon.com.br/Indistractable-Control-Your-Attention-Choose/dp/194883653X (Indistractable) https://www.pricingio.com/streetpricingbook (Marcos' Upcoming Book "Street Pricing") Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)