49 minutes | Apr 1, 2021

Why Experimentation is Imperative to a Startup's Success with Mukesh Bansal, Co-founder of Phable, and Riaz Mehta, Founder of allrites

In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.Show Notes:2:26 - Introduction to Mukesh Bansal and Riaz Mehta5:56 - Experimentation in a startup context9:54 - How the healthcare industry encourage/discourage experimentation13:08 - Source of inspiration in deciding about what and how to experiment20:49 - The The Minimum Viable Experiment25:58 - Framework for prioritizing action items31:41 - Should founders go against their own beliefs and convictions41:14 - How COVID has impacted experimentation46:47 - Actionable advice to aspiring entrepreneurs Our 8x8 Global Speakers Series event is taking place on April 10th, where we bring 8 amazing speakers to share their insights in 8 minutes on building, running, and scaling businesses across Asia. Join us online via Zoom or offline in Shanghai.RSVP here: https://chinaccelerator.com/8x8-speakers-series/ Many thanks to our guests Mukesh Bansal and Riaz Mehta; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group  invitation.Follow us on LinkedIn:  https://www.linkedin.com/company/asia-startup-pulseEmail us: team@chinastartuppulse.com
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