41 minutes | Apr 16, 2021

Inside the Mobile Esports Business in Southeast Asia, with Allan Phang, Regional Head of Marketing PR at EVOS Esports

In today’s episode, we dig deeper into esports as a business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.Show Notes:02:50 Allan Phang’s experience in esports09:00 Introduction to EVOS Esports12:21 Debunking common myths about professional esports14:08 Career lifespan of professional esports players17:55 The role of game publishers in the industry20:40 Ramifications of breaching gaming etiquette and rules22:15 Other players and opportunities in the esports ecosystem25:37 The relationship between global game publishers and local tournament event organisers28:29 Southeast Asia’s unique position in the esports industry33:10 Brands’ attitudes towards esports events36:40 Different revenue models in esports38:32 The next big thing in esports in SEA39:50 How to contact AllanMany thanks to our guests Allan Phang; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group  invitation.Follow us on LinkedIn:  https://www.linkedin.com/company/asia-startup-pulseEmail us: team@chinastartuppulse.com
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