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In Episode 16 host Matt Ward unveils the new-look Running Industry Podcast with exciting changes and developments to the format. Firstly, the longer-form, interview style with amazing guests that we have had in the first 15 episodes is going nowhere and will continue to be the mainstay of the podcast. We’ve had some incredible feedback on the podcasts and the listener numbers are growing each week. However, as the podcast landscape changes almost week-by-week across the globe, and so there will now be even more Running Industry Podcasts, with even more variety.Firstly, as of this week, we start the ‘Running Industry Podcast – Weekly News’ pod i.e this one!  which will go out on a Weds. This will be short-form, under 10 minutes normally, and be a bulletin format on news and hot topics in the Running Industry.Secondly,  we will also be introducing the ‘Brand Spotlight’ episodes. These will be released regularly and focus on brands, from footwear, to electronics, from apparel to nutrition to training and tracking. Typically 30 mins or so, we’ll take deep-dive into brands and their news, new products and their future direction. The re-branded ‘In Conversation with’  long-form pods will also be released regularly and still feature amazing guests with fantastic stories as we delve into the background and thoughts of those people that make the Running Industry so rich and diverse.  We have some fantastic guests coming up over the next couple of months including ultra-running legend Anna Frost, former GB athlete, cross country great and now New Balance endurance coach to many Olympic marathon hopefuls, Steve Vernon, Rhys Jenkins the Welsh ultramarathon runner, who will be attempting the mind-blowing Three Peaks JOGLE record in the coming months. Yes, that’s right, John O’Groats to Land’s End including the highest mountain peaks in Scotland, England and Wales along the way and finally in late March we'll be chatting to the founder of the Reebok brand, Joe Foster, discussing his fantastic book, Shoe Maker and look back at his life in building the Reebok brand, from humble beginnings in Bolton, England through to its sale for over $3BN!Listen and subscribe via all podcast providers and via the Running Industry Podcast websitewww.runningindustrypodcast.comIG @runindustry Tw @runindustryYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia TW @amplifimedia_All episodes of the running industry podcast are ©supersonic productions

In Episode 15 we talk to Leanne Davies and Becs Richardson, co-owners of Run Mummy Run - the online running community that values kindness, encourages self-belief, inspires dreams and supports women at every step of their running journey.Founded in 2012 by Leanne, Run Mummy Run has an online community of over 125,000 women runners, 65,000 of those members are also in their Facebook group. They also design and sell bespoke women’s running kit, which has been created by runners seeking that perfect balance between style, comfort and technical performance.Becs partnered up with Leanne in 2020 as a Director and together their aim is to empower women through running, to bring runners together as a community to support and motivate one another, and to help people improve their running skills whatever their level. In this episode Leanne and Becs talk us through their journeys in running and the industry, which brought them together last year to create a wonderful partnership that will enable Run Mummy Run to reach even more women and communities over the coming years!Follow Leanne viaIG @Leanne_davies_RMRCH @leanne_daviesFollow Becs via IG @becs_richardsonCH @becsrichardsonJoin Run Mummy Run https://www.runmummyrun.co.uk/home/rmr-groups/ to find all the links including the regional groupsFB @RunMummyRun https://www.facebook.com/groups/runmummyrunPre-Loved & Secret Sales:https://www.facebook.com/groups/RunMummyRun2ndThe Healthier Trackhttps://www.facebook.com/groups/thehealthiertrackFollow Run Mummy Run viaFB @RunMummyRunIG @RunMummyRunTW @RunMummyRunwww.runmummyrun.co.ukRunning Industry Podcastwww.runningindustrypodcast.comIG @runindustry Tw @runindustryHost: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia TW @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 14 we talk to Rupert Bonington, co-owner of endurance sports nutrition brand Mountain Fuel.Founded in 2013 Mountain Fuel is a British-based business run by a small team of individuals, with a passion for nutrition, physical activity and the outdoors (and usually a combination of all three!).The Mountain Fuel system provides that extra energy an athlete requires whilst also providing the vitamins, amino acids and minerals your body needs to perform at its best and to recover quickly. It has been developed for individuals taking part in all types of exercise, from triathletes to hikers, from those who enjoy their weekly Park Run to 24hour ultra-marathon runners looking to break records.Coming from a family who loved the mountains Rupert excelled at many mountain sports and he got a taste of working for himself after a number of years digitising and producing dad Sir Chris’ lectures and website. He then set up his own web business and hugely successful specialist ski company. He sold the business in 2012 and now he runs the Mountain Fuel brand, with partner Darren Foote. In this episode Rupert talks us through his upbringing, his love of the Lake District, why he is so proud of the UK heritage of the Mountain Fuel brand AND we find out a little-known fact about Rupert's history in the 'music scene'! Follow Rupert viaFB @rupert.boningtonFollow Mountain Fuel viaIG @mountainfuel_uk#FeelGoodFuelwww.mountainfuel.co.ukRunning Industry Podcast www.runningindustrypodcast.com IG @runindustry Tw @runindustry Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcastvia Patreon www.patreon.com/runningindustrypodcast

In Episode 13 of the Running Industry Podcast we talk to Holly Rush, former GB marathon runner, co-host of Marathon Talk and the ASICS FrontRunner Community Manager in the UK.  These days Holly is a dog-loving, marathoner turned mountain ultra and trail runner, with a passion for good food, good coffee and adventures. The ASICS FrontRunner community now stretches to over 30 countries in the world with more than 600 runners who share one common goal: To get the world moving for a sound mind in a sound body. The team is a truly diverse group of people from different backgrounds who come in all shapes and sizes. They’re young and old, beginners and professionals, from fitness coaches to sports experts, they run streets and trails. Alongside her work on the FrontRunner programme Holly is an ASICS STUDIO online coach and a coaching mentor through her website rushbynature.com, and she has also just released a book titled ‘Big Book of Sessions Pt.2’In this episode Holly talks candidly about elite running and the benefits of community running, we look back at her Great Britain career and how the running industry has coped through 2020 - and discover an little-known fact about Holly's previous sporting achievements, on a horse!Follow Holly viaIG @rushtbynaturehttps://www.instagram.com/rushbynaturehttps://www.rushbynature.com@marathontalk#marathontalkFollow ASICS Frontrunner viaIG @asicsfrontrunner#asicsfrontrunneruk #asicsfrontrunnerhttps://www.asics.com/gb/en-gb/frontrunner Running Industry Podcast www.runningindustrypodcast.com IG @runindustry Tw @runindustry Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcastvia Patreon www.patreon.com/runningindustrypodcast

In Episode 12 of the Running Industry Podcast we talk to Jason Henderson, the editor of one of the most long-standing sports magazines in the UK, Athletics Weekly.  Jason began writing for AW in 1995 and became editor in 2001. During that time he has covered five Olympics for the magazine and interviewed everyone from Roger Bannister to Usain Bolt.A club runner with 1:54 PB for 800m in mid-1990s, in recent years Jason has run marathons to keep fit and in 2003 'crawled' around the Hawaii Ironman.He has written for most UK newspapers, plus magazines such as GQ, and is the author of the London 2012 Guide to Athletics Field Events, plus Collision Course: The Olympic Tragedy of Mary Decker and Zola Budd.Athletics Weekly has been the bible of the sport since the 1940s and is still the No.1 choice for the true running and athletics fan, designed to keep us informed about all the best news, comment, event reports and results from Britain and around the world.We chat print vs digital, the sport of athletics in 2021, how the pandemic helped form the magazines’ direction and how a pair of carbon soled shoes are no guarantee of a parkrun PB!Follow Jason viaTw @Jason_AWFollow Athletics Weekly viaIG @athletics.weeklyTw @AthleticsWeeklywww.athleticsweekly.comRunning Industry Podcast www.runningindustrypodcast.com IG @runindustry Tw @runindustry Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcastvia Patreon www.patreon.com/runningindustrypodcast

In Episode 11 of the Running Industry Podcast we speak to the CEO of Raccoon Events - the organisers of The National Running Show - Mike Seaman.  Raccoon Events is a dynamic, high-growth events business operating consumer events for health and wellbeing markets and the team behind The National Running Show - one of the key events in the running industry calendar.Mike is one of the founders of Raccoon Events and he has organised exhibitions for most of his working life and passionate about creating live event experiences that are community-led, cutting edge and fun. Over the last 18 years he has run hundreds of exhibitions and conferences in key locations all over the world.We discuss the events landscape and how 2020 has been such a challenge for everyone in the industry. But Mike's optimism shines through and we examine the Raccoon business and their vision for not only The National Running Show in the UK, but also across the globe.Follow Mike viaIG @mikeseaman2709Follow The National Running Show viaIG + Fb @nationalrunningshowTw @nationalrunshowwww.nationalrunningshow.comRunning Industry Podcast www.runningindustrypodcast.com IG @runindustry Tw @runindustry Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 10 of the Running Industry Podcast we talk to podcasting royalty as we speak to one of the hosts of Marathon Talk, Martin Yelling.  Marathon Talk began in 2010 and is the UK’s number one running podcast. Released every week the show has had over 10 million downloads with listeners across the world.Martin is a lifelong runner and loves the freedom, exploration, physical and mental health benefits of running.A former international runner, elite duathlete and triathlete he’s finished the Hawaii Ironman and completed the Comrades Ultra. He also ran 260miles, 50,000ft of elevation in 7 days along the South West Coast Path but couldn’t finish the full 630mile route! (this is an ongoing joke on the MT podcast, esp with co-host Holly Rush).Martin is married to two-time Olympic marathon runner and Commonwealth medallist Liz Yelling and together they run endurance sports consultancy Yelling Performance. He holds a PhD in physical activity promotion and is an experienced endurance coach, writer, presenter and is a Dad to three children.Martin is also one of the founders of Stormbreak, a charity looking to improve children’s mental health through movement, equipping them with sustainable, transferable skills and coping strategies to thrive during the complex demands of growth into adult life.Follow Martin viaIG @martinyellingTw @myellingwww.yellingperformance.comFollow marathon talk viaIG + Tw @marathontalkwww.marathontalk.comFollow Stormbreak via IG + Tw @hellostormbreakwww.stormbreak.org.ukRunning Industry Podcast www.runningindustrypodcast.com IG @runindustry Tw @runindustry Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 9 of the Running Industry Podcast we talk to Britta Sendlhofer, Marketing Manager for Austria and Germany, and Bodil Oudshoorn, Footwear Product Manager at inov-8 - two prominent women working within the running industry. Both Britta and Bodil now find themselves at inov8, after following very different pathways to get to where they are and it’s these experiences, along with their desire to see more women working in the running industry, that we will focus on - as we title the podcast Enriching the Workplace.Follow Bodil viaIG @bodil_oudshoornFollow Britta viaIG @sendlhoferbrittaFollow inov-8 viaIG + Tw @inov_8www.inov-8.comRunning Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 8 of the Running Industry Podcast we talk to Lead Endurance Physiotherapist at British Athletics, Andy Walling.Andy’s career to date has seen him as the Lead Endurance Physiotherapist for athletics and Team GB spanning the two Olympic cycles of Rio and Tokyo. He has also spent four and a half years as a senior Physiotherapist for the English institute of Sport, based at Bisham Abbey, and been the team physio at the Gold Coast Commonwealth Games in 2018. He has worked at the British Olympic Association (BOA), providing care for all summer and winter Olympic sports, with a significant percentage being in foot and ankle injuriesHe is also a qualified Athletics coach and has coached athletes to national titles and regular Great Britain representation, is a 3:47 1500m runner, has a PhD in History prior to becoming a physio and this last couple of years been the physio to none other than Sir Mo Farah. We talk about his roles over the years, his thoughts on the current state of endurance running in the UK and how a nice cup of tea is as good as it gets! Follow Andy viaIG @andy_wallingFb @Andy.walling.52Running Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 7 of the Running Industry Podcast we talk to owner / founder at trail running brand Harrier, Kate MacKenzie.Harrier provides great value gear for trail runners and is a super-new brand, launching in early 2020. Whether you’re a beginner or an ultra-runner, Harrier aim to provide the best kit for design and quality. With such products as race vests, hydration flasks, poles, and trail running emergency kits in the range.In this episode we’ll discover a little more about the Harrier brand, along with Kate’s background, and how she forged ahead with launching the brand, based in the wonderful Peak District, during the 2020 coronavirus lockdown! + COMPETITION + For your chance to win fantastic Harrier prize bundle, just answer this question, the answer to which is in the podcast!Q: In which country was Kate born?Answers to Kate via support@harrierrunfree.co.uk , and the winner will be chosen at random in the coming weeks! Follow Harrier viawww.harrierrunfree.co.ukIG @harrier_trail_runningFb @harrierrunfreeRunning Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 6 of the Running Industry Podcast we talk to owner / founder at nutrition brand Caffeine Bullet, David Hellard.This podcast is at times highly amusing and underlines David’s great character and knowledge of the industry, especially for those who listen to him on the Bad Boy Running Podcast. But underneath that laidback demeanour is a steely businessman who has cannily built a great brand that is growing by the day.Caffeine Bullet is a caffeine based chew for athletes and everyday people who want that extra little kick-start, and David talks us through how he has built the brand to the point where it is now one of the most popular nutrition brands on Amazon.We also cover off David's running exploits, how he managed to beat Mo Farah, twice, and he taught Howard Marks to play poker! Enjoy!+ PLUS + Head to the Caffeine Bullet website www.caffeinebullet.com and use the code RIP or RIPodcast for your 20% discount off your order of Caffeine Bullet! Follow Caffeine Bullet viawww.caffeinebullet.comIG @caffeinebulletTw @caffeine_bulletFb @caffeinebulletFollow David viaIG @davidhellardListen to the Bad Boy Running Podcast via https://www.badboyrunningpodcast.com/podcast Follow on IG @badboyrunningpodcastRunning Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 5.5 of the Running Industry Podcast host and producer Matt Ward takes stock of season 1 at the halfway point.Matt decided to call this one The Interlude 'Trust the Process', and talks us through the process of getting the podcast out there, how the first 5 episodes have gone and what's in-store over the rest of the season from episode 6 through to 10.Follow Matt viaIG @mattwardmcRunning Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 5 of the Running Industry Podcast we talk to global footwear product line manager for trail running at Salomon, Mike AmbroseAs the head of trail running footwear at Salomon, Mike has a lot of responsibility! Not only to make sure that new products are dreamt-up, produced and delivered each year, but also to carry on the lineage and heritage of the brand which has seen such landmark products as the Speedcross and Slab Sense, which have helped mould the sport of trail running over the last 15 years or so. We talk about Mike's background in running and how a chance conversation at a Salomon meeting brought him from Colorado to Annecy, France, to work at the Salomon global HQ. We also examine how Covid19 was negotiated through a team-ethic and with collaborative working across the world - whilst under lockdown - and how he is inspired by competitor brands, athlete feedback and the Alpine running environment where he lives, to continually push footwear and the sport forward.Follow Mike viaIG @mike.ambrose1Follow Salomon viawww.salomon.comIG @salomonrunningTw @SalomonRunningFb @salomonrunning#timetoplay Running Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are produced by and © amplifi.mediaYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 4 of the Running Industry Podcast we talk to owner / founder of Noble Pro treadmills, Stefan Van Biljon. We open-up still further the wide world of topics that we discuss on the show to treadmills! Seen for many years as the 'dreadmill' - which many a seasoned runner wouldn't dare venture onto - the treadmill experience has changed dramatically over the last few years. With integration to a runner's training programmes, partnering up with the wonderful world of Zwift, and a fully interactive experience whereby runners can train and race with friends from the comfort of their home - the treadmill is now a perfect companion to an overall mix of running outdoors and in.During an engaging 30 minutes, we explore the history of the Noble Pro brand, how it fits into the world of treadmills and fitness training, how the brand is negotiating the coronavirus epidemic and how Stefan sees the future of treadmill running and how it is becoming part of a runner's 'toolbox'.Follow Noble Pro viawww.noble-pro.comIG @noble_proTw @The_NobleProFb @NobleProOfficial and follow the Noble Pro community of runners via www.runner.noble-pro.comRunning Industry Podcast Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are ©amplifiYou can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

In Episode 3 of the running industry podcast we talk to run coaches and brand ambassadors Mags Dempsey (Play in the Wild UK) and Rachel Murphy (She Runs Outdoors).Both Mags and Rachel are ambassadors for the Salomon and Suunto brands in the UK, but most notably they also own and run two coaching businesses in the running industry. In this episode they talk about their backgrounds, how they arrived at where they are today, some of the difficulties faced by females in coaching and how they are inspiring trail runners - both male and female - to get out there and be the best that they can.We also examine how they are also championing women in coaching, how they are dealing with the new situations in Covid secure groups and sessions, and how their businesses differ, talking in-depth about issues for women in running and how they both promote the benefits of running to tackle mental health and general well-being issues.Host: Matt WardProduced by amplifi www.amplifi.mediaIG @amplifimedia Tw @amplifimedia_www.runningindustrypodcast.com IG @runindustry Tw @runindustry All episodes of the running industry podcast are ©amplifiFollow Mags Dempsey via@magsmay_dPlay in the Wild UK www.playinthewilduk.com@playinthewildukFollow Rachel Murphy via@rachrunsoutdoorsShe Runs Outdoors www.sherunsoutdoors.com @sherunsoutdoors You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast