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SaaS marketing is a difficult world to navigate. How do you evaluate growth in your business? We all know that niching down is important, but how do you know where to focus your efforts? Time spent on trial and error is only effective if you can make an educated decision based on data, but how ... Read more

Is there such a thing as focusing too much on churn?  How is your company utilizing AI? What are your favorite productivity hacks? Dave summarizes his takeaways from his tenth MicroConf. Craig recommends “The 5AM Club” by Robin Sharma to the masses. They also discuss conferences and team retreats they will be attending and holding ... Read more

How do you define helpful feedback? What sort of customer opinions should you brush off? Dave shares his experiences with some brutal feedback and how he is using it to better customer experience with Recapture.  What makes a good virtual assistant versus a great virtual assistant? Craig talks about the executive assistant he hired (through ... Read more

Dave talks about the complications that arise behind writing long-form web content. He also gives us updates on Recapture and talks about Patrick Campbell’s latest tweet thread on running a business during a recession. Craig poses a question about the increasing cost of Hubspot and the possibility of switching costs. Is Hubspot worth it? They ... Read more

Dave and Craig dive into the concept of hiring above and below, creating focus days, and evaluating the value of industry conferences. What kinds of benefits do you get from attending industry conferences? How do you buy back your time? Any tips on how Craig should find his first DnD group? We’d love to hear ... Read more

Today, Craig chats with Farzad Rashidi about outreach, marketing, partner recruitment, and what Responda can do for your business. Farzad also talks about how to utilize cold outreach in a productive and effective way. It isn’t always about the tools, but how you use them.  Farzad started on his outreach guru journey working as a ... Read more

In this episode of Rogue Startups, the focus is on BigSnow takeaways and reflections including prioritizing, delegating, and focusing on important tasks. How do these things differ for small businesses versus big businesses? What is the difference between the EOS role chart versus Dan Sullivan/Dan Martell’s A-B-C task prioritization? Which roles should be outsourced and ... Read more

ChatGPT seems to be on the tips of everyone’s tongues these days, so today we’re talking about what it means for social media, web content, and the podcasting industry. Not to mention, Dave just can’t quit Twitter and Craig tries to develop his personal brand. They chat about the current state of the economy, title ... Read more

It’s a new year which means that businesses all over are going through the OKR process and the annual planning phase for EOS. In this episode, Dave and Craig talk about how the processes are different for them this year. How do you say no to everything except what you need to do? How do ... Read more

It’s the beginning of 2023, which means it’s time to reflect on what we learned from last year. Craig shares his hot take on the recession and Gumroad. Dave compares this recession to the previous ones they have lived through. They analyze trends from Q4 and look forward to what 2023 could bring. Not to ... Read more

What is going on with these VC companies? How do you weed out the riff-raff when you offer free trials? Are you a SaaS owner and have you done an audit on your expenditures? Has it really been a couple of months since our last update? Dave and Craig are back with company updates and industry ... Read more

Dave flies solo today, talking with Jim Breese of AppHub.com, an ecommerce app aggregator.  Jim discusses the business model of aggregation in the ecommerce space, and together, Dave and Jim riff on some email marketing tactics that are uncommonly effective (and still underused by 95% of all SaaS and ecommerce marketers according to Dave). Do ... Read more

Who are you? Who is your company? Who does your company serve? Positioning is important for a number of reasons. It gives you and your company a sense of purpose and direction. But finding your niche isn’t as easy as it may seem. Dave and Craig are back! Today they’re talking about all of the ... Read more

What is the difference between a CEO’s mindset and an operator’s mindset? What are lessons you’ve learned about hiring good developers? How do you do a technical evaluation for possible developers? As Dave nears his one-year reunion as a full-time entrepreneur with Recapture, he shares some of the lessons and realizations he had learned in ... Read more

How do you take your SaaS idea and turn it into a successful business? How do you build a SaaS business from scratch?  In this episode of Rogue Startups, Dave is chatting with email marketing guru, Chase Dimond. Today, he joins Dave to talk about his new platform, EmailUp. EmailUp is Canva for email. He ... Read more

Did you attend MicroConf 2022? What is it like to go to a convention after the pandemic? On today’s episode of Rogue Startups, Dave and Craig break down their experiences at MicroConf 2022. After a few years of attending the conference, their priorities and perspectives have changed when it comes to what they’re looking for ... Read more

In this episode, after a hiatus that was waay too long, Craig and Dave talk about Dave’s recent experience with customer interviews. There’s always a balance between taking customers’ input into your product process and having that founder level intuition to drive the product (and business) forward. Craig gives updates on his bigger picture goals ... Read more

Today Dave chats with Chase Clymer about Chase’s journey from being in a band to running Electric Eye, a successful Shopify strategic consulting agency. In addition to role clarification, Chase discovered a lot about himself when he transitioned from freelancer to the head of his own agency.  Chase talks about his struggles, his mistakes, and ... Read more

What do you look for when you’re searching for a developer? Which is more stressful: building a new house or moving to a different country? Are you working on the business or in the business? Dave and Craig are back after a holiday hiatus. Between Dave’s household being bombarded with sickness and Craig moving back ... Read more

Dave and Craig talk about cold calling, AWS outages, steady growth during the winter, and the hiring-process struggle bus.  What are your thoughts about living overseas? What are your thoughts on full-time QA people? Do you have any tips on finding gems on Upwork? Do you agree that the half-life of your marketing strategy is ... Read more