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Mike and Kacee are joined by Rodeo marketing expert Kelly Trace to talk about getting youth involved in rodeo through school trips and Maddie Kemp shares how she uses her passion for barrel racing to create fans through her YouTube video series.

Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice so much for to pursue their Rodeo dreams.  Plus, Katie Schrock of "That Western Life" shares how she devotes her efforts to promoting the people, products and organizations involved in rodeo, agriculture, ranching and the western way of life.   Listen in...

Bert Davis chats about how rodeo specialty acts can help rodeo committees market their events, while Amber Manley chats about her social media video series, "Behind the Alley." Listen in...

Professional Bull Riders' CEO Sean Gleason talks about PBR's new streaming video service and two major forays into rodeo. Listen in...

New USTRC president Karl Stressman discusses future plans for the Association and Jan Horsfall describes his firm's unique approach to social media based sponsorships and its potential for rodeo contestants. Listen in...

Cindy Schonholtz shares her thoughts on how everyone involved in rodeo can do their own part to support the sport while Dave Jordan chats about the continuing sponsorship growth at the WPRA.

Shane Hanchey describes the goals of the brand new online magazine, The Cowboy Journal, while Philip Kitts discusses the role of social media today when promoting a rodeo marketing service. Listen in...

Courtney Phillips introduces us to Warriors and Rodeo; and, Hanna Cervi describes the activities of the Ace High Roughstock Academy. Listen in...

Steve Rempelos reviews new pro rodeo marketing efforts for 2018 and Martha Josey talks about Barrel Racing. Listen in...

This week we replay two of our most popular interviews; Alexis Bloomer with Breaking Media and Tina Tonascia, of the Santa Maria CA Elks Rodeo.

Meghann McNally discusses the Hesston / Massey Ferguson Sowing Good Deeds initiative to acknowledge the efforts of PRCA rodeos to benefit their communities. Listen in...

Karan Gill shares his thoughts on how athletes can leverage social media, while Randy Bracher discusses the goals and activities of the Association of Rodeo Committees. Listen in...

Fox News contributor and program host Dana Perino discusses her belief in western values learned from her youth on the family's Wyoming ranch and being raised in Colorado. Steve Miller discusses Montana Silversmith's approach to event sponsorship.

Professional Rodeo Hall of Fame member Dr. R.C. Trotter discusses unique rodeo ticket sales techniques and the Dodge City Roundup's multiple awards Team Equine's Justen OeDell talks about the company's recent social media guidelines for its endorsees.

Ryan Weaver talks about his role in PBR's Celebrate America Tour while Lauren Walsh discusses the AQHA's many sponsorship initiatives.

Alissa Kelly shares advice on how to attract and keep sponsors through social media and Chelsea Shaffer discusses a brand new media offering, The Team Roping Journal.

Pepper Stewart discusses rodeo marketing from the perspective of an on-line TV host and provides some practical tips. Boot Barn's Holly Wilson discusses her company's sponsorship of more than 500 rodeos and western events. Listen in...

Rodeo photographer Dan Hubbell discusses photography for contestant and rodeo marketing and Sherry Stegall describes the Colorado Cowboy Calendar fund raising effort for Children's Hospital Colorado Burn Center. Listen in...

Contestant sponsorship is the show's theme with Ginny Forgy discussing Ortho EQuine's social media contest to select endorsees and Dale Steege reviewing MVP's philosophy in choosing its many sponsored contestants. Listen in...

Barrel Racer Ivy Hurst chats about her popular FaceBook group page FB Live Rodeo/Barrel Racing Alerts and RFD-TV's Billy Frey discusses the network's brand new offering, The Cowboy Channel which made it debut on July 1.