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This week, we join the conversation about Google's decision on 3rd party cookies,  discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals,  Hope you enjoy this episode, and, please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterSarah Greesonbach on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:How can personalization and data privacy co-exist? by Mark SchaeferWebsite Engagement in a Changed World report from SoloSegmentSarah's companies -  B2B Content Studio and B2B Writing Institute The Content AdvisoryRobert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO Advisors--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the importance of purpose. Finally, I get transported away from lockdown to the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss pausing to listen with our content marketing and understand what our audience are telling us in what they consume.Hope you enjoy this episode, and, please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDr. Christine Bailey on LinkedIn and TwitterJeremey Bevan on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:The Age of Surveillance Capitalism by Shoshana ZuboffHow can personalization and data privacy co-exist by Mark SchaeferPurpose Rocks LtdSophia Marketing The Content AdvisoryRobert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.My guest this week is Dusseldorf based  Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don't like about this industry we love.  Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails.    I hope you enjoy this episode!And, please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterIrene Nehrkorn-Kayn on LinkedInRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:ExactagThe Content AdvisoryRobert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Photos of Irene used in the promo  by Michael Rutta: https://ruttagrafie.myportfolio.com  --You can subscribe through  Apple Podcasts,  Spotify, and many others.

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves.  And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain. I hope you enjoy this episode. Please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterEd Breault on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:AprimoThe Aprimo careers pageThe Content AdvisoryRobert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,  but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that.  I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head.  David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back. And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year,  I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.I hope you enjoy this episode... Please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDavid McGuire on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Irene Nehrkorn-Kayn on LinkedInMentioned in this weeks episode:Being called out on Twitter  David's agency - Radix CommunicationsThe Stone Cutters Story - article by Robert RoseThe Content AdvisoryThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer. And finally, in the Rockstar CMO virtual bar, Chief Trouble Maker at The Content Advisory, Robert Rose, shares his latest thoughts on how much content is enough content and how to avoid the emotional turmoil of witnessing the editorial redline blood bath. Enjoy!---The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterIan Lowe on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:Essential AccessibiltyOne of the many Tweets from Mark Ritson about marketing qualificationsTuesday 2¢: Trusting the redlinesThe Content AdvisoryThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview is with Christoph Trappe,  a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements. And finally, to escape the lockdown in London and to kick off the weekend, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and they pour a cocktail, transport themselves to San Francisco and discuss the perils of zoom fatigue and what you can do about it. // LinksThe people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristoph Trappe at Authentic Storytelling, LinkedIn and TwitterRobert Rose at  The Content Advisory, on Twitter and LinkedIn Mentioned in this weeks episode:Joe Pulizzi and Robert Rose on Clubhouse - Big Content Marketing Trend; Buying Media Companies on March 3rdThe At Home Digital SummitGoing Live by Christoph Trappe The This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold. // LinksThe people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterLeor Franks on LinkedIn and TwitterRobert Rose at  The Content Advisory, on Twitter and LinkedIn Mentioned in this weeks episode:The Favouribility Journey by Leor Franks on YouTube and LinkedInThey Don’t Know Who You Are – or They Don’t Care. That’s a Problem from Robert Rose's CMI NewsletterContent Strategy and the Commanders Intent - article by Robert RoseThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love.Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on.And finally, the bromance continues as Ian joins Robert Rose in the Rockstar CMO bar, where over a cocktail they chat about the channels we should choose for posting our customer love letters. Happy Valentines!// LinksThe people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterCathy McKnight on LinkedIn and TwitterRobert Rose at  The Content Advisory, on Twitter and LinkedIn Mentioned in this weeks episode:The tweet from Dennis Shiao that inspired our conversationThe story from Techcrunch - Headless CMS Storyblok raises $8.5M Series A fundingThe huge US cyber-attack reported as being from Russia The This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM --The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia's annual B2B Marketing Trends report that he authors. The show enters the 4th quarter with cocktail receiver Robert Rose in the Rockstar CMO virtual bar, as he talks about calling a timeout on some of our marketing activities.That's enough of our terrible American football references, enjoy!LinksRockstar CMO on the web, Twitter, and LinkedInJeff Clark on LinkedIn and TwitterPete Morgan on LinkedIn and TwitterPete Dafeet / Lost My Dog Records on YouTube and SpotifyRobert Rose at  The Content Advisory, on Twitter and LinkedIn The This Old Marketing Podcast  The #FridayConcoctionThe Rockstar CMO FM previous episodes and show notes--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether it's a One Hit Wonder or Wonderwall. This week's guest is Jeff Swan, founder of RevUp90, he is a 15-year sales and marketing veteran who loves to geek out on all things email, cold calling, sequences, and tech. He is passionate about turning SDRs and sales reps into prospecting machines with data, messaging, tools, and support. And, as you will hear, he clearly has a long-held passion for marketing.And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about why other marketers complain about us using the word "content".Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInJeff Clark on LinkedIn and TwitterJeff Swan at RevUp90 ,  LinkedIn and TwitterJeff's article on creating a virtual sales floor when working from homeRobert Rose at  The Content Advisory, on Twitter and LinkedIn Ian Truscott: Yes it's called content The This Old Marketing Podcast  The #FridayConcoctionThe Rockstar CMO FM previous episodes and show notes--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall. This week’s interview guest is Cathy Mcknight, VP of Strategy and Consulting, and Chief Solver of Problems with The Content Advisory.  With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. At The Content Advisory Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technologyCathy is a frequent speaker at events such as ContentTECH, Content Marketing World, CMO Summit Europe, and the Gilbane Conference on Content, Technology, and Customer Experience.And finally, Ian joins their mutual friend Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about the value of content, which may make you wonder, what's your content worth? Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInJeff Clark on LinkedIn and TwitterThe growth marketers are taller tweet Cathy McKnight on LinkedIn and TwitterCathy's post on the Sitecore 1.2bn investment The Content AdvisoryRobert Rose at  The Content Advisory, on Twitter and LinkedIn The This Old Marketing Podcast  The #FridayConcoctionThe Rockstar CMO FM previous episodes and show notes--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark Ritson article in Marketing Week they discuss whether Digital Marketing is a One Hit Wonder or Wonderwall. This week’s interview guest is Caroline Kay, a business and success coach who works with creative and service-led business owners to grow fast to make a bigger impact on the world.Caroline has devised business development strategies for the world’s biggest brands and creative agencies. She now lives in Italy and runs her coaching business from London, York, and Rome, where Ian spoke to her. Caroline first appeared on the podcast in July, and they catch-up on what lessons she has learned from her clients in 2020, some valuable advice for 2021, and they talk about her "Snippets of Genius" podcast. And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about raising our thought leadership game, to not just answer the potential customer's questions, but stimulate the next ones.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInJeff Clark on LinkedIn and TwitterMark Ritson: Want a job? Pretend you believe in ‘digital marketing’Rockstar CMO Advisors Caroline on LinkedIn and TwitterCaroline's first appearance on the podcast in JulySAVERS The Hal Elrod 5 Minute Miracle Morning Robert Rose at  The Content Advisory, on Twitter and LinkedIn The This Old Marketing Podcast  The #FridayConcoctionThe Rockstar CMO FM previous episodes and show notesThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. Enjoy!--LinksRockstar CMO on the web, Twitter, and LinkedInJeff Clark on LinkedIn and TwitterRockstar CMO Advisors Interview with Grant Johnson, CMO of EmburseAnita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryMRobert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe Rockstar CMO FM previous episodes and show notesThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.---Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall. And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for a conversation about content marketing and we should be considering for the new year.Enjoy!--LinksRockstar CMO on the web, Twitter, and LinkedInEmail dumpster fire - http://www.dumpsterfire.emailJeff Clark on LinkedIn and TwitterRockstar CMO Advisors Robert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe Rockstar CMO FM previous episodes and shownotesThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur. In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year's last episode.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInTed Rubin's website,  Twitter and LinkedInThe Photofy appRobert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.(You can catch-up with the first episode of this little mini-series here.)This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett. Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInChristine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable MarketingPiet Saegeman on LinkedInPiet's video on Brain Science and MarketingRobert Rose at  The Content Advisory, on Twitter and LinkedIn James L. Hesketh - The Service Profit Chain The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.----This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention.This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInChristine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable MarketingJeff Clark on LinkedIn and TwitterRockstar CMO Advisors Robert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.----This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing". You can catch-up with the first episode of this little mini-series here.This week's interview is with Xenia Muntean, the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and the United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was recognized on Forbes 30U30, has spoken at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds, and many other podcasts. As they discuss, she also published an ebook – The Manifesto on Content Marketing Teams and has recently launched her own podcast – People of Marketing. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where, over a martini, they discuss the career path for content marketers.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInChristine's book: Customer Insight Strategies, How to Understand Your AudienceXenia Muntean on LinkedIn and TwitterThe Manifesto on Content Marketing TeamsPlanable.ioRobert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through  Apple Podcasts,  Spotify, and many others.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency  founder Raj Goodman Anand and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---This week we have a doctor in the house, as Ian chats to Dr. Christine Bailey, the CMO at Valitor.  Christine is a previous guest of the show and regular contributor to Rockstar CMO, sharing her extensive experience in B2B marketing, including leading European marketing functions for Hewlett-Packard and Cisco Systems and several advisory boards. Christine has a doctorate (DBA) in customer insight from Cranfield School of Management, Recently Christine has added author to her list of achievements, publishing Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing that Ian and Christine dip into, for part 1 of a 4 part conversation.Ian also chats with Raj Goodman Anand, the founder of Goodman Lantern, who provide marketing content writing services that help businesses sell better and grow faster. An engineer by profession, Raj has founded three startups, raised capital, and taken one venture from zero to acquisition.  In 2007 Raj won Business Week’s Europe’s Young Entrepreneur. In 2009 was named in Revolution Magazine’s 50 Most Influential People in Digital. He has spoken at various venues, including the Foreign & Commonwealth Office, British Library, and several universities, including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. And now, of course, Rockstar CMO! Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a Thanksgiving cocktail.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInUnconventional Career Advice, a TEDx talk by Christine BaileyChristine's book: Customer Insight Strategies, How to Understand Your AudienceRaj Goodman Anand on LinkedIn and TwitterRaj's company: Goodman LanternRobert Rose at  The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.You can subscribe through  Apple Podcasts,  Spotify, and many others.