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It’s easy to set up an account on Google Analytics. All you need to do is install a plugin to your website that puts your Google Analytics ID, and you’re done, right? That's what most of us are doing wrong. In our episode of Rocketpod, our guest, Jeff Sauer sheds light upon the most common mistakes marketers make while setting up and collecting data on Google Analytics. Founder of Data Driven U and a firm believer in data-driven marketing, Jeff is also responsible for creating a world-class marketing curriculum for top universities. He is one of the top 25 influential PPC Experts in the world. Read more here - https://www.linkedin.com/pulse/how-startups-can-achieve-more-google-analytics-krishna-bora/

Kevan Lee is the Director of Marketing at Buffer, a social media management platform for brands and businesses. He specializes in editorial strategy, content marketing, copywriting, SEO, and social media. In this episode we talked about creating an effective marketing and distribution plan.

Isaac Anderson is a LinkedIn® Expert and the curator of the Linked Jumpstart course which is a 39-piece video series, created to effectively teach business owners how to use Linkedin for market research and relationship-driven lead gen for a kickass pipeline. LinkedIn Jumpstart Course - https://zeeko.io/linkedin-course/

Isaac Anderson is a LinkedIn® Expert and the curator of the Linked Jumpstart course which is a 39-piece video series, created to effectively teach business owners how to use Linkedin for market research and relationship-driven lead gen for a kickass pipeline. LinkedIn Jumpstart Course - https://zeeko.io/linkedin-course/

[02:30] The current state of SaaS marketing [04:04] Non-conventional strategies that worked really well [08:00] Adam’s favorite non-conventional marketing strategy [09:00] BONUS | Adam talks about a growth marketing handbook [10:28] One more amazing non-conventional marketing hack [11:20] Conventional marketing strategies [13:09] How videos create an impact in conventional marketing [16:17] Is video marketing replacing traditional images and textual content? [17:46] Where do videos fit into the Marketing Funnel, top, mid- or bottom? [18:48] How is G2Crowd using videos in different stages of the funnel? [22:29] Future of video marketing [24:30] Horizontal videos (16:9) versus vertical videos (9:16)