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Rocket Science MLM
10 minutes | Feb 4, 2020
When your product is everywhere the market becomes over-saturated. That can be a good thing! I'll tell you why. . .
5 minutes | Jan 28, 2020
You wouldn't go to the Superbowl and scream your opportunity to the masses, so don't do it online. Get focused!
7 minutes | Jan 21, 2020
What's Your Superpower
Every super-hero has a power, but that's not what makes him or her unique and interesting. What's your superpower?
7 minutes | Dec 13, 2019
I don't want to be a fake it till you make it podcast. Can I get real with you?
13 minutes | Oct 4, 2019
Funnel Wrap Up
Head over to www.rocketsciencemlm.com to see the blueprint we are using to build our better vehicle. Today we talk about the prospecting and recruiting funnels.
12 minutes | Sep 20, 2019
Product Funnel Walkthrough
Hey guys, Thomas J here. Today is going to be a quick one. I’ve got a lot of work to do. We are right in the middle of the blueprint to build a better MLM vehicle. We are talking funnels! If you want to grab the blueprint, head on over to rocketscienceMLM.com. But don’t judge me on that. It’s not a funnel. . yet! I’ve been working on my product funnel, and that’s what I wanted to break down today. As I’ve said before, there are 2 different customers for your MLM. You have your products customer and those you want to recruit. You can’t really market to both at the same time. You have to be very targeted in your message or you waste a ton of money if you try to do both in one. You end up diluting your potential buyers or team members and don’t get either. So, let’s just dig into my product funnel. I’ll try to keep things general, but you probably can figure out what I’m selling. I wanted to talk about my real funnel, so you all could see a example. That’s how I learn, by example. Just telling you that you need a landing page, and an offer, then a bridge page doesn’t cut it for me. I need specifics. So, here goes. Let’s start with my targeting. My avatar for my product funnel. My product helps with anxiety, among other things. I had to pick one thing it does, so I could target a specific person. I picked my avatar to be like me. A few years ago, I struggled with anxiety. I had some pretty heavy life stuff happen, and I started having panic attacks. This gives me a story to tell, and an understanding of my avatar. So, my avatar is Joe or Jane. This is really gender neutral. He deals with anxiety throughout his day. He doesn’t know what to do. He doesn’t think it’s bad enough for medications, but he hates how he feels. He’s interested in all natural type solutions and information that might help him overcome. He’s worn out by anxiety. It’s eating up his strength. He’s not living a full life. It’s weighing him down. Now that I have my avatar, let’s go to the funnel. My landing page has a lead magnet called Blueprint 2 Calm. I created an eBook or white paper of ways to reduce anxiety and calm your mind and body. I basically did research and pulled together information from blogs, medical sites, and other places. The blueprint is all about creating an environment that promotes calm instead of triggering anxiety. Of course, to get this eBook, I ask for an email and name. After this an email sequence is triggered. I’ve got about 5-6 emails that go out each day to tell my story and point people back to my offer page. So, let’s move on to the offer page. Remember the SLO concept I talked about in a previous podcast? It a self-liquidating offer. My goal on the 1st offer page is not to immediately sell my MLM product. I still need to warm up my traffic, and pay for the ad spend. So, on this 2nd page of the funnel, I tell my story in a video. I talk about anxiety and my panic attacks, then I talk about what helped me. Then I identify what helped me the most. For me, it was music and my MLM product. So, I created a product by combining a sample of my MLM product, with music created to help with anxiety. My wife recorded it for me, so I have a little bit of advantage there. But, this is where you could tack on a product or sell something different that lead into your MLM product. The goal is not to make money. It’s to pay for your ad cost and overhead. In my offer, a customer gets a sample of the product as well as a digital download of the music. Plus, I’ve created a members area to give them access to all future recordings. My plan is to talk with other artists and continue to add music. This allows me to either charge more for a sample to cover other costs, or make a sample more valuable by adding exclusive content. If a person buys, then I offer an upsell to the full MLM product. I’m still on the fence for this. Currently I have the upsell directly in the funnel. I’ll have get the money then create a customer account with my MLM to fulfill the sale. This ads extra fees for me, but it’s what I came up with for now. Alternatively, you could have a bridge page that sends them to the MLM company cart. I just didn’t want them to have to buy something else. A 1 click upsell is so much easier. Whether they take the upsell or not, they then are directed to a thank you page. This has a Woo commerce receipt and links to the members area, as well as a link to a fun contest I’m running for those that give me reviews of the product. There is also stuff going on in the background. I’ve talked about the lead magnet email sequence, but I have one for each offer too. Each purchase stops the current email sequence and starts a new on associated with where that person is in the funnel. Once a product is purchased, I send emails about how awesome the product is, and how to use it. I basically give them ammo to justify their purchase and be excited about it. Well, that’s basically it for now. As this podcast is airing, I should be running traffic to the funnel and doing some Facebook ads. Hopefully, I’ll have some good results for you by next time! Ok, back to work. See you later!
16 minutes | Sep 3, 2019
Hey guys, welcome back. I don’t know about you, but I’ve been super busy. My goal was to record a podcast for each week, but I’ve fallen a little behind. I’m in the middle of building out my funnels and creating a marketing flow for my products. I got a little side tracked and my time was eaten up by summer activities with the kids. At first I felt a little overwhelmed, like I wasn’t keeping to my commitment. But then I had to realize that my first priority is my family. I had to let go of the plan and just go with it. And that’s very hard for an engineer! So, here I am working on things as I record the podcast. I guess that’s good though. I can be real and you can walk with me. Today, I thought I’d walk through a little funnelology 101. Is it ok to get a little technical today? There are specific pieces to a funnel, and I didn’t know how all of them fit at first. We are in the middle of our blueprint for building a better MLM vehicle if you are following along, which is all about the funnels. It’s kinda like this. You may know what a rocket is. You may have seen one in real life or online, but do you know how it works? Did you know there are different types of rockets? Some use solid rocket fuel, and some use liquid rocket fuel. And, unlike a jet engine, a rocket engine must carry the oxygen with it in the form of an oxidizer. In order to get the fuel to burn, it needs oxygen. There isn’t enough oxygen I the air to burn the fuel at the rate needed for a rocket to liftoff. Plus, there is no air in space. For solid rocket fuel the oxidizer is mixed with the solid fuel. That’s why its very dangerous. Once it is lit, it doesn’t go out. For a liquid rocket engine, the oxidizer is in a different tank that is mixed with the fuel at the point of ignition. Before I geek out on rocket engines, I’ll stop myself. What I’m saying is this. You may know what a funnel is, and have experienced them, but there is a method to the madness. Those that get it right end up with wildly profitable marketing campaigns. Those that don’t spend a ton of money on ads with not much return of investment. So, let’s start with the basics. What is a sales funnel? A sales funnel is a step by step process that moves a prospect through a series of offers to identify those that are willing to spend more, engage more, and be open to accepting future offers. When we move online this turns into a series of web pages. A prospect can click to move on to the next thing, or close the browser. It can be done automatically and be used to find those that are willing to buy before you put forth significant effort to sell them. Ok, so let’s break down a funnel. This is 101, so we’ll keep it general. Also, let’s assume we are getting traffic to the funnel. Getting your targeting right is key to getting the right eyeballs on the funnel, but let’s talk about that in a future podcast. For now, let’s assume that we are getting good prospects to the funnel. First, you have a landing page. This is the page that starts the funnel. It is not your homepage to the website. A landing page has 1 function, 1 action. It is used to engage a prospect. It is a call to action for 1 thing, and that is for the prospect to start a journey with you. If you have too many choices or too much going on, it will distract, and you will lose people. Usually the goal of a landing page to capture information, most likely an email address. In order to do that, we provide something of value. Basically, an email address has a value. It is not free, so you have to barter. Many offer some sort of digital product. An ebook, or an interesting blog post is a popular one. Some offer a free something that you can get for just the shipping cost. You can use a fun quiz, or the promise of an informative video series. Whatever it is, we call it a lead magnet. The people that put their email address in the landing page are leads. If you’ve heard the term lead generation, this is the result. A lead is a person that is mildly interested in what you have to offer. They have agreed to share some information about themselves in exchange for some type of value you are offering. For you, a lead magnet can’t cost much, but it has to be valuable to that lead. That’s why many use digital products. It may take you time to write a book or record videos, but you can use it over and over without added cost. Once the prospect has become a lead, the marketing starts. The email address is sent to an email autoresponder, and the lead is sent to the next step in the funnel. Before we get to the next step, let’s talk about email. Email or messaging, should start a conversation with the lead. The first email usually delivers the lead magnet and promises future value. An email autoresponder is a program that does this automatically. You set up a series of emails that are sent to the lead in a specific order at a specific time. For example, a lead may get the first email right away, then get a email the next few days at the same time each day. It’s best to tell a story through email in order to engage the lead. Every email should leave the lead wanted to read the next one, while also point them back to the funnel. There are a few marketers that have called this a soap opera email sequence. Every soap opera ends in a cliffhanger to make you keep watching the next day. YOu need to create a soap opera of your story and play it out over 3-5 days for the lead. And remember, this is all being done automatically. Each email will help the lead get to know you a little better and point them back to the funnel. So, let’s get back to the funnel. The second page of a funnel is most likely the next level of your value ladder. I’ve talked about it in past podcasts, but a value ladder is series of products or services that have increasing value as you move up. This first step may be free, but the next may be a $20 product. The next could be a $100, then finally your big one at $1000. A lead transitions into a customer, the value you offer is increasing as well as the price tag. You MLM product may be the top of the ladder. Or, joining your team. So, we can’t just hit them with that on the second page. That would be like proposing on the first date. No, You need something extra. This is where your MLM company will not help you out. This is your responsibility. You want to create a product that people are willing to pay for. For a simple MLM product funnel, this may be a sample of the main product with a pdf to maximize results. In a recruiting funnel, this could be an online course in funnel automation. Whatever it is, you want to find the people that are willing to buy something from you and get rid of the tire kickers. And here’s the thing. You don’t do this to make money! You want to make money off this product to pay for your advertising. This is what they call a self-liquidating offer. If it costs $2 to get a lead, and every 5 leads buy this small product you have to price it at $10 to recoup your costs. Even if you break even like this, that means you can run your ad without worrying about running out of money. And, if you expose enough people to your funnel, you will get ones that move further and further alone the value ladder. There are a lot of things you can do at this point. So let me define a few terms. Bump offer. The bump offer is a little extra something you throw in at the time of purchase. Think of the gum in the grocery checkout lane. For just a dollar, you can add a pack of gum or candy bar to your purchase. Upsell: Once a product is purchased, you can offer something of greater value and price. For example, you buy 1 of something, then are offered to by 2 more for a deal. Downsell: Once a product is purchased, you can offer something of lesser value and price. For example, you just bought the $100 item, then you are offered a $10 to make it work better. These terms are very common items in a funnel, but lets keep it simple. Let’s say you have transitioned a prospect to lead, then to customer via your lead magnet and SLO. Now you want to sell them on your MLM product. You could use a bridge page. This is a page that we have to use in a funnel when we don’t control the cart or website where the actually product is sold. It can be as simple as this. You have a video explaining how to order with a link to your company replicated website. But, here’s the trick. You still want to offer some sort of value. Think, why would something buy from me vs using another distributors link? The bridge page should also outline what a new customer will get in addition to the product if they purchase through you. What incentive can you offer your new customer. If you’ve done it right, and told your story though email and through the funnel, a new customers will like you. They will want to be part of your crew. You can offer an accountability group on FB, or some type of exclusive thing for only your customers. I’ve mulled over offering contests for vacations, or discounts on future product purchases. Now that we’ve walked through the funnel, one more thing remains. Fulfillment: This is the way you get the product to the customer. For us, the MLM company takes care of the cart and product, but what about your SLO that you offered. How are you going to deliver on that? If it takes you a ton of time and added cost to mail out samples, it may not be worth it. But it doesn’t stop there. A high percentage of the leads will not buy. You have to continue to market to them
21 minutes | Aug 20, 2019
Funnel Side Chat
Join me as I talk with Dustin and Bonnie Randle. They are expert marketers for MLM, especially when it comes to automation. [1:22] How did D&B get started in MLM? [3:30] When they realized there had to be a better way. [8:30] What's a funnel? [9:20] What is MLM Funnel Builder? [12:25] Differences between ClickFunnels and MLM Funnel Builder. [14:15] How they fit it all in. [15:50] Time commitment: Then vs. Now [18:20] Funnel University [20:50] Final Advice For a link to what we discussed on the podcast, go to www.rocketsciencemlm.com
14 minutes | Aug 6, 2019
Let's Talk Funnels
This is a little different podcast. My time is short, so I had to record a quick chat about funnels while I was driving down the car. With our foundation completed, let's now talk about funnels. Go to www.rocketsciencemlm.com to grab a copy of the blueprint.
9 minutes | Jul 30, 2019
Hey guys, time for the last piece of our foundation. Let's put it all together using what we've learned the last two episodes and make a flight plan. (00:09) This is Thomas J and you're listening to rocket science MLM. Here's the science. How do real MLM'ers like us who have full time jobs, families and a million other things vying for our time, grow a profitable home business, recruit A players into our downlines and create extra income to achieve escape velocity from our nine to five without sacrificing the very time we are trying to get more of and do it without bugging friends, family and coworkers or posting endlessly on social media. That's the critical question, and this podcast will give you the answer. My name is Thomas J and welcome to my journey to build a better MLM vehicle with rocket science. (00:48) I've titled this part of the blueprint, the flight plan. We have built our foundation over the last two episodes and today we finish it up. If you want to go grab a copy of the blueprint that I'm using, head over to www.rocket sciencemlm.com. If we take what we've learned about ourselves and about our target customer, now we can make an offer. This is not the same thing as our product. We need to create an offer. Yes, you still want to sell your MLM product, but we can't just put it up front. For one, Facebook doesn't like it. Even if you get your ad approved, you won't get any traction on Facebook. Second, your MLM probably doesn't allow you to do that anyway. We have to create a step by step path to your product, and it has to make sense and it has to be worth it. That's why I'm calling this part, the flight plan. (01:42) Here's a quick analogy. The Cassini spacecraft launched from Earth, October 1997. Its mission was to orbit Saturn, to study the planet, its moon, and those famous rings. It also had a probe, called Huygens, that landed on Titan, Saturn's largest moon. Now the flight path to get from Earth to Saturn was not simple. Cassini traversed the 1 million miles by using four gravitational assists with two fly pasts of Venus, one of earth, and finally, Jupiter. Basically, the spacecraft left earth and spiraled around the sun flying further and further out into the solar system. Each time it flew by a planet, those fly bys or fly pasts. The aircraft gained speed using the gravity of the planet to pull it faster. It's kinda like this. If you're on skates and you grab a car bumper as it drives by and then the car turns a corner, you keep going straight flying faster down the road. That's a simplistic way to look at a gravitational assist. (02:51) It's basically the same thing though. But the point is this. The Cassini spacecraft had a very specific flight path. It used gravity of each planet to gain momentum and finally reach Saturn. If any of these steps were skipped or the aircraft missed those momentum bumps of the planets, it wouldn't have got to Saturn. We have to do the same thing. We have to create momentum through certain actions or smaller products to get people to reach our final product or final destination. This is nothing new. In the marketing world, we call this a value ladder. The most common example that I can think of is your dentist. Have you seen those specials for a free cleaning, or maybe a free x-ray? That's the start of the value ladder. They get people in, and once they have you in the chair, they offer you something else. Maybe it's discount teeth whitening. Then they might schedule your next cleaning to bring you back. If they keep going, you might find out you need fillings, root canals, implants. They might lose money on that first part, but make a lot of money in the end. You're not immediately going to jump into spending thousands of dollars with a dentist you don't know. No, you work up to it. They get you in, they develop a relationship with you through those steps, through that value ladder of smaller products that aren't that big a deal that you can pull out your wallet and spend 50 bucks, spend $100. Once they've developed that relationship, then they can offer the bigger products of thousands of dollars. (04:26) It's the same with our product, or our two products really, because the opportunity is a product too. Nobody's going to click on an ad to join your team. They want to get to know you first and see what you have to offer. If you can't progress them through an offer, they won't join you. So how do we make our flight plan? How do we make an offer that leads to customers or team members and as part of that flight plan, how do we make our final destination more attractive, or how do we add more value to it? The Cassini not only reached Saturn, but it also had the probe to study Titan, it's moon. It was a bonus mission, or a way to make the overall mission more valuable. We have to remember our last two podcasts. Who are you? What do you have to offer? What little extras can you add to the equation? Can you offer some type of expertise in the area of your sale? If it's weight loss, can you make a workout plan or a diet plan? If it's the opportunity, can you offer trainings to help your prospect even if they don't take you up on the final offer? (05:29) Also from our last episode, who are you helping? What can you do to help the person that wants the product? Another way to think of it is what other problems do you create that you can also solve? For example, if your final product is your MLM opportunity, you create a new problem for the person that takes it. That new recruit needs to find people. They need leads. So, if you can offer an automated way to get leads, that makes your potential new much more comfortable in joining you. (06:00) I don't know if this really fits here, but I wanted to tell you about the total opposite of what I'm talking about. It's always bugged me, but now that I have a podcast, I can get into a little rant. So, if it's okay, can I get something off my chest? Hopefully, you said yes, or you're hitting the 30 second skip right now. Okay. There was this VP of sales that we had a while back, and he was kind of bigger than life. He really did make you want to work harder and everybody just tended to soak it up. Well, he had this idea one day to help us sign up our two people that we needed to get going. It was really simple. In fact, probably the most straightforward and simple pitch that I've ever heard. Ready? Here it goes. Okay. First you had to think of a person you would call if you got that flat on the highway at 2:00 AM, or think of that person that just you really, really want to work with and call them. Then they get on the phone and you say, get out your credit card. (06:59) Of course, you were supposed to say it with lots of energy and excitement. The problem was that it actually worked for a few people in the company. They signed up people in 15 minutes. Oh, I mean it was so annoying to hear that. Number one, I didn't know anybody that would just pull out a credit card and charge $500 without knowing what it was for. And number two, I didn't want someone that would blindly spend $500 if they don't care to spend the money, they won't care to build a team. Sorry. That always bugged me. Glad I could get it off my chest. (07:32) But hopefully you get the difference. There's no special words to sign somebody up right away. You need to provide value in lots of it. You can charge for it. Sure. But you need more than what your MLM is offering. You need a unique offer for a specific person. You need a way to warm up a prospect and give them a way out if they don't want to take it. In the next episode we'll start automating all this, and we'll also start talking about how to build that offer and what it actually means. We'll take our foundation from the last three episodes and start building. We start building rockets. With our ground control in place, the rocket can take us where we want to go. If you followed along, and have done the hard work, you are now ready. I'm gonna start laying out the flow of funnels that I use and hopefully have some fun explaining them. If you have enjoyed this podcast so far, hopefully we're just getting started, but could you please leave a review? Go ahead and drop our view. If you want to see what I have planned, maybe jump on the mailing list for any of the new happenings. Head over to www.rocketsciencemlm.com. Send me an email if you have any questions, and I'll answer questions later on in a future podcast, or maybe I'll bring you on if you're doing some cool things with the stuff we're learning together. All right, well that's about it for now. See you later.
10 minutes | Jul 23, 2019
Hey guys, Thomas J here. Last time we talked about the most important part of your business being you. This time, let's start out with the most important attitude you need to have. (00:10) This is Thomas J and you're listening to rocket science MLM. Here's the science. How do real MLMer's like us, who have full time jobs, families, and a million other things vying for our time, grow a profitable home business, recruit A players into our downlines, and create extra income to achieve escape velocity from our nine to five without sacrificing the very time we are trying to get more of. And do it without bugging friends, family and coworkers or posting endlessly on social media. That's the critical question and this podcast will give you the answer. My name is Thomas J and welcome to my journey to build a better MLM vehicle with rocket science. (00:50) Attitude is everything we tell our kids this all the time. What attitude should we have in running our business? There's no beating around the bush for this one. You need to be a servant, and you need to help others. The second part of our blueprint, which you can grab at rocketsciencemlm.com is about who we want to help with our product and opportunity. The first step was about finding that astronaut to pilot your rocket. This step, I've decided to label as the destination. So what is your destination? I'm not talking about your goal to leave your job or make enough money for that family trip to Disney world. You have to pick who you're going to help and the money will come. Before we can pick out who you're going to help. You need to know what problem you are going to solve because ultimately you help people by solving a problem that they need solved. (01:44) Too many times we try to sell to a person that either doesn't believe they have a problem, or doesn't want help fixing it. Maybe some of you guys can relate, with a wife or significant other. They tend to tell you problems that they don't want fixed, and it's really hard sometimes to let it go and just listen. But let's go after that low hanging fruit, first. We need to talk to people that know they have a problem and want help. The cool thing about the internet is that people are generally searching for help. If you can dial in your message, you can speak directly to that person. So how do we do that? Well, let's talk specifics. As an example, let's pick weight loss as a problem. That's a pretty widespread problem. Who are you going to help with weight loss? The way you talk to a 45 year old guy who sits behind a desk all day, is going to be very different than the super busy stay at home mom. (02:38) Repeat after me. You can't help everyone. Even if your product is so awesome that everybody needs it. You can't talk to all, at once. You have to be specific. This will turn off some people to your message. Some will not relate to you. That's okay. In fact, that's good because when you get specific, you can reach specific people. Your message is not diluted by trying to please everybody. Picture this. You're standing in a crowded room. It's a party. People are talking and interacting. There's music playing. You've got the more adventurous group dancing in the middle, and you stand up on the chair to look over the sea of red Solo cups. You announce, hey guys, I want to give you my new book. It's about whatever, something to help you. Do you think anybody would even notice you? And if they did, would they be interested? (03:40) I don't think so, but that's how most of us treat online marketing. Now, picture this. You walk through the crowd going directly to Jill. You say, Hi Jill. My friend told me you might be interested in my new book. It's about this and that. You strike up a conversation, and you get to know each other. In the end, most of the people at the party have no clue who you are, but one does. Even though it's only one, that's better than none. If you try to market to everyone, you either expend too much energy and resources to make sales, or you will never reach anyone. Here's another more rocket science way to look at it. When we send a spacecraft to another planet like Mars, or Saturn, the trajectory of the spacecraft is meticulously planned. When it's launched from the earth, most of the fuel is used, and once that launch system is expended, it falls back to Earth. (04:36) Then we can use gravity of the earth and the other planets to slingshot around in different orbits to get where we want to go. Fuel is only used to make small corrections. If we don't plan the specific route of the spacecraft will take, it will not get anywhere. It will run out of fuel and crash. You can't just point in a direction and go. You can if you have a lot of money to burn, but I'm not one of those people. You can pick multiple destinations, but wait till you have the resources. Pick a specific person to market to for now. A lot of the time, especially with MLM, in the beginning, it's easiest to market to someone like you. You can understand your customer if he or she is just like you. You can essentially speak their language and get noticed in a crowded room. (05:26) If the message is targeted, someone feels like you are talking directly to them. It's like calling someone's name in a party till you find them, then you can deliver the rest of the message. Let's break it down a little more. First, you have to separate target for your product and your opportunity. This is a very different from what most MLM companies teach. I don't know about you, but I've heard 'lead with the money' a lot. We were told to talk about the opportunity, then when they weren't interested, offer the product. If you start by giving someone the product with no mention of the business, all you'll ever have is a customer. I don't disagree with that, but that's what makes it so hard. Most of us only have our friends and family to talk to. If you lead with the business, they get turned off and may never even try the product. You lose a customer. (06:18) So, you just start handing out product to your friends and family. They don't feel pressured, and you may get a few sales, but no one joins your team. When you have a limited network, you have to get very good at reading people. I'm not good at that at all. I'd rather go find specific people that want different things for the different offers I have. Who are those specific people? It actually helps if you give them a name. Let's help John. What keeps John up at night? What are his dreams for the future? What are his biggest obstacles? The more detailed you get, the more tailored the message you can create. What problem are you solving? What specific problem for John does he need and want help with. To continue with our weight loss example, let's dig a little deeper. (07:05) John sits behind a desk all day. He's a family man and doesn't have much time to work out. He doesn't want to sacrifice the little time he has with his kids to go to the gym. He's worried about his health now that he's 40. When he was young, it was easy to stay in shape. Now it's a losing battle. He's very structured and he has a plan for everything, but he knows nothing about how to lose weight now that he can't get to the gym. He wants to stop the slide and get back to a healthier state. He doesn't care so much about being all buff like he was in college. He just wants to have enough energy to play with the kids and enjoy the grandkids when they come around in 10 years. Now, what is the message for John? You can create a message that speaks directly to him. (07:49) You can create an offer geared towards helping him lose weight. It may involve a meal plan with tips on getting moving during the day. He would probably be excited for a 30 second desk workout plan. Then, you could offer your supplement or whatever you have. See what I'm talking about? That stay at home mom could care less about that message, but with 6 billion people in the world, there's bound to be more than one John. You would do the same thing for your opportunity. This one's a little bit trickier because making money isn't always the problem. You have to be more specific for the problem. For me, I'm targeting people that might be a little more technical. People that have a full time jobs and can't use the traditional MLM tactics. I'm trying to reach people, like me, that have a significant time pressure but still want to build something for themselves. (08:40) They may be tired of working for someone else. They may be fine with working for now., but want to have a real asset to retire early. They may need extra money now for braces for the kids, extracurricular activities. or family vacations. I will not relate to a stay at home mom that loves to get together with her friends and have a party about makeup. I will not resonate with a 25 year old that has endless free time, and that's okay. Hopefully, I've made it clear how important this step is. These first steps are critical to your success, especially when trying to use the internet to sell. You need to be laser focused on who you are, and who you want to help. You can make all the funnels you want, but you'll go broke trying to run endless traffic through it without ever connecting to anybody. Next time we'll finish up our foundation, our ground control, then we can get into the fun part. You can't skip this, even if it's not fun. Rockets are fun for me. All the setup is boring, but believe me, you have a lot more fun when the rocket works. Okay? Enough for now. Later, go figure out who you want to help.
9 minutes | Jul 16, 2019
Hey guys, it's Thomas J, and today I want to go over the most important thing in your business. I didn't get this right for a long time and got nowhere, so stay tuned and that's what we'll talk about in a sec. (00:11) This is Thomas J and you're listening to rocket science. MLM. Here's the science. How do real MLMers, like us, who have full time jobs, families, and a million other things vying for our time, grow a profitable home business, recruit A players into our downlines, and create extra income to achieve escape velocity from our nine to five without sacrificing the very time we are trying to get more of. And do it without bugging friends, family and coworkers or posting endlessly on social media. That's the critical question, and this podcast will give you the answer. My name is Thomas J and welcome to my journey to build a better MLM vehicle with rocket science. (00:51) What is the most important part of your business? Let me ask you a few questions. First, what is different or unique about your business? Is it the product? No. With MLM, we all have the same product, as the rest of the distributors in our company. What about that really awesome comp plan? Nope. Same thing. Is it the money you make? For a few, yes, but for most of us, we're not there yet. We can't use the money we are making as a differentiator to get our teams started. It's a chicken and the egg situation. We can't use success to get people to join our team until we have it, and to do it we need people to join our team. What about that amazing product experience? Well, you're getting warm, but that's still not it. An amazing testimony is great for selling product. You need them, but you need to get people to receive the testimony first. (01:43) Plus, the product testimony doesn't really help much with recruiting. You sell the same product as the team from the same company with the same comp plan. You have the same tools and the same trainings available to you. The only thing that's different is you. You are the most important part of your business. This is the first piece of the blueprint to build our new vehicle. I've named this step astronaut selection. I've talked before about wanting to be an astronaut, but the astronaut program is very selective. Thousands apply, but only a few are selected. And what most don't know is that even to apply, you need to meet some pretty lofty requirements. Within your MLM business you really need to know who you are before you can attract others to join you. For me, it happened in a few steps. (02:32) First, I had to recognize my uniqueness, then I had to be myself , and finally become the hero of my story. So I first had to become aware of who I was. For years, I thought I wasn't special. I guess, I was trying to be humble. I had to realize that I did have something to offer. I had more than a product. I had more than an opportunity. I had me, I am awesome and you are too. You just have to find it. Here's how it clicked for me. My wife and I won a trip to Cancun with our company. It was the first real contest that we had won. By the skin of our teeth, we squeaked through with just enough product volume and people joining our team to qualify for a weekend in an all inclusive resort. Although, a week before we left, we were told that we needed to create a little training presentation to give to the group. (03:21) The weekend wasn't all going to be just fun and relaxation. We had a few hours of meetings to attend. I think they did this so they could write off the trip as a business trip. I think, I even wrote it on the plane. It was just lighthearted and fun. Someday I'll resurrect the talk, and maybe make it a podcast. What we talked about though was the matter that made up our dreams. Basically it was a kind of a Scifi take on how to bring your dreams into reality. I mean, what do you expect from a aerospace engineer? Well, one of the Vp's started calling me a rocket scientist after the talk. He was so excited to be around a rocket scientist. Every chance he got he brought it up and to him it was a big deal. Even the owner of the company picked up on it and he started saying he had a rocket scientist and his company. (04:07) I mean for me it wasn't. Everybody I work with is the same as me, and it really didn't click in my brain that other people would find it cool. So start paying attention. Your friends will tip you off. If you aren't sure what's unique about you, ask those around you. Even your backstory can make the difference. My son has this marvel encyclopedia that lists all the superheroes from the marvel comics. It's actually been pretty useful over the last few years as the marvel universe has expanded on the big screen. He was reading it the other day and had a little revelation. Many of the superheroes are like superman. They could fly. They were super strong and invulnerable. When he mentioned this to me, it suddenly hit me. The heroes were different not because of the powers, but because of their weaknesses. I mean superman had kryptonite, but the others had something else. I know superman is not marvel, but it seemed like a lot of the marvel characters had superman like qualities. But they all had a different backstory. Where they came from and their limitations made them unique. Because of this, they could have their own story. (05:15) For me, I have this cool rocket science thing, but I have a ton of obstacles too. With that cool title comes a full time job that limits my time. Maybe that's my Kryptonite. On top of that, I have a family of eight. Trying to find quiet time to work on my little MLM project is hard. The time I do have, usually when the kids are sleeping. That's what leads me to build this better vehicle. I can't do it the traditional way without ignoring my friends and short changing my employer. But even though I recognize all these things, I wasn't ready. I had to become me, and a better version of me. The best me, the loudest me, I've heard it said. In the past, I thought I had to get better at the skills. MLM is big on personal development, but they don't really teach exactly what you need. (06:02) You can train on the right techniques for three way calls or how to invite someone to a meeting. These things are all good if that's what you want to do, but they just didn't fit me. Marketing online with these new techniques we're learning takes a mind shift. Your MLM will probably not be teaching you this. I had to become Thomas J MLM rocket scientist, and I'm still working on it. I'm a little nerdy, and I like to geek out about talking about funnels. I'm a family guy, with significant time pressures. I don't have everything figured out, but I'm walking down the path. I had to acknowledge all my strengths and uniquenesses while not ignoring my weaknesses and limitations. When you recognize who you are and start becoming that person you can be, then you can be the hero in your own story. Remember, marketing is telling stories. (06:50) Every story needs a hero. A hero's journey is usually similar in every story. You have that thing they need to do, like save the princess or win the championship. That's that external struggle. Then you have the personal or internal struggles to deal with. Usually through trying to accomplish the main goal, the hero grows as a person and overcomes that internal struggle. In some cases the internal success is more important than the actual external goal. So what I'm saying is this, be the hero of your own story. Don't focus on your abilities or your skills. Focus on overcoming your obstacles. Yes, showcase those things that are good, but don't hide the flaws. People can't relate to a perfect person. Every hero has a flaw and the journey he or she takes will have setbacks and personal growth. For some, they fail the overall mission, but overcome some internal personality flaw. (07:47) Lightning McQueen keeps coming to mind. In the first cars movie that we watched over and over and over again when my son was small, Lightning is the fastest and the best race car. The rookie that has everything going for him. But his ego was the flaw. In the end he lost his mission to win the Piston Cup, but he won that internal struggle of ego to truly become the best. I'm sure his fan base grew exponentially after he actually lost the race, and those fans were more loyal than those fair weather fans, Mia and Tia. If you don't catch the reference, go watch the movie again. You don't need kids to like it. It's a pretty good movie. (08:28) I've spent a lot of time this episode on you because it's the foundation. We can't build a rocket without an astronaut. All the automations and funnels will not work without a person to drive the ship. People need to be open to the message before you can tell it to them. You do this by giving them something that is interesting, but relatable; is unique, but flawed. Next episode we'll talk about, how we approach those people and who we're trying to reach. If you want to grab a copy of my blueprint and follow along, head on over to a rocketsciencemlm.com and that's it for now. See you later. Thanks for listening.
13 minutes | Jul 9, 2019
Rocket Science MLM Blueprint
(00:41) Hey guys, Thomas J here, and welcome back to the podcast. I'm really excited today because I'm unavailing my blueprint to building a better vehicle for MLM, of course using rocket science. Really what that means, is better marketing. I like to call it rocket science because it really isn't rocket science, but people think it is. And we're going to do some fun things over the next few weeks and dig into it. But today it's just an overview. I'm just gonna kind of launch into this, so to speak, with the overall plan. We'll dig in deeper in the future podcasts. So if you have any questions, hold onto them and,stay tuned. I'm an engineer. I always liked instructions and this goes as far back as childhood. I've always loved putting stuff together and I remember one Christmas, I was probably eight, we were at my grandma's house opening presents, and of course grandma's give the best gifts. She got me the F-14 GI Joe swing wing fighter jet toy. (01:43) It's a big jet. And GI Joe could actually fit in the cockpit. There was a parachute under the seat so you could pretend he had ejected, there were missiles that you could pull off and shoot. And there was actually a switch on it where the wings swung out and the landing gear came down. You could land it and make it look cool. I would want to play with it right now. I don't know where it went. I was kinda sad one day when I went to find it at my mom's house, and somehow it had disappeared. Probably got sold in a garage sale or something. I mean, I would want it now. I tell my kids about it. It was an awesome toy. They would love it. You just don't find that quality of toy around today. (02:19) Usually they're plastic and they break really easy. But man, this was an awesome toy, but it didn't come completely ready to play with. I opened it on that Christmas Day and I remember all my family tearing through presents. I just wanted to put this thing together so I just, I focused in, kind of forgot my family for a little bit. However long it took me to put it together, I put on the different pieces that needed to go, and the wings had to be a certain way. And then of course the stickers. I had to take every sticker and peel it off to put it just in the right place. I had to get it perfect and it wasn't like I wasn't going to play with it. (02:58) It wasn't a model. I wanted it to be good, so that I could play with it. I was excited to put it together though. And that follows me into my adult life. If there's something that needs put together, my family asks me to do it. I mean, I love Ikea. I really do. I actually like putting together things. I like following the directions and building something from a set plan. Some people get confused, and they get frustrated because they can't follow the directions or they don't want to listen to the directions. They just want to put it together, and they end up with extra pieces and things fall apart. But for me, I like that step by step approach to putting something together. They give you this picture of what it's going to look like, and then you build it. (03:36) And all these pieces come together to be exactly what the picture is. And, being an engineer, I guess I'm kind of built that way. So, what I wanted to do with this kind of marketing plan is to create something physical, tangible, and it's just a little pdf right now, but we'll dig into each of the pieces and create a new system. We'll create this rocket vehicle for MLM to really achieve escape velocity from whatever you're doing right now. For me, I have a full time job. I'm a aerospace engineer and I like my job, but you know, I don't want to work there forever. And this has become a passion of mine. Once I achieved that escape velocity, I have the choice to leave whenever I want. I can, of course, just like the space program, set up a test flights. They set up a dog, a monkey, a chimpanzee and finally sent up humans. (04:27) But through all these little procedures and little things that I'm building, I'm testing, I'm looking at how things are working in order to build this system. To Build a better vehicle instead of doing home meetings. Man, I'm so, you know. I don't have time for them. I could say I'm sick of them, but I don't do them. I don't want to take time away from my family. One, we can't host it cause we have six crazy kids and the houses is never clean. And I don't want to sit on the phone to do three way calls. It's great that we have contests, and we get points for sharing the business with people and hey, get your upline on a three way call and you get points and all that stuff. (05:05) But yeah, that's just not for me. That's not how I want to do it. I want to do this with automation and systematically just like I do everything else. So let's dig into this a little bit. What's the first thing that you need when you're going to space? I mean, if you're building a rocket for real, that's not the first thing you need, really. The first thing you need is the plan and the marketing behind it. And that's kind of what I consider the launch pad. You've got to build a launch pad, you've got to have a ground control set up because if you have no guidance for your rocket, it's not going to go anywhere. So the first kind of thing you really need to tackle is who you are, right? Who Do you want to be? I chose to be a rocket scientist, an MLM rocket scientist. (05:51) And if that's what you want to be, great, join me. But there's something unique about you, and we'll dig into that in the future. But that's the first piece you need; to develop yourself to be who you want to be, and who other people will see you to be. Then the next question you need to ask is who are you going to help? And I consider that your destination. What are your goals? Not just goals, like you're going to plan, I'm going to be making this much money. No, what do you actually want to do with what you have to offer? It's not about you. Yes, you want to make money, or you want to leave your job. Or like I said, achieve escape velocity and reach the moon and the stars and all those things. (06:34) But what do you actually want to do while you're getting there? It's not the overarching goal. It's more like what are you shooting for in terms of helping people, and not just yourself. That will help you really lay the groundwork for what kind of system you want to build. How do you want to use the system, what little tweaks do you want to make? If you want to do the same thing that I'm doing, I'll have more help in the future. Right now this podcast is laying the groundwork, but for those that are on my team, I'm going to help them build the way I'm building. I want to be able to help them with automations and recruiting using online methods instead of doing all the time, wasting things that I don't like. (07:21) I like to be efficient. I'm an engineer, remember? All right, so we have who you are and who you're going to help. And I think the last piece is what are you offering? I mean this is your flight plan. Where are you going step by step by step, or what are you offering? The whole podcast is to explain what the offer is because it is not your product, it is not your opportunity. What you are offering is much, much more, and we'll dig into that. There's just so much more. I can't get into it right now, or this podcast would be a very long one. I want to dig into each of these pieces on individual podcasts. Okay, so our ground control is our marketing piece. How do you really market? That's going to launch the rocket, and then what is the rocket. That's the fun stuff. (08:05) That's the stuff that I actually really like to do. That's the funnels. If you don't know what a funnel is, we'll go in depth into what each funnel is and what actually goes on in a funnel. Just to break it down really quick, if you haven't been around, a funnel is just a series of steps you take a potential customer or prospect through in order to warm them up and to indoctrinate them. That's a fancy word for 'get them to believe what you believe' through stories, through examples and testimonies and all those kinds of things that we can use as marketing tools. We step them through until they want to actually buy. It's a sales funnel, but it's also better if you're not actually selling anything. You're just pulling people to the next step and they get to choose. You put enough people through these kinds of systems, the ones that really want to buy are going to fall out. They're gonna be happy cause they want it, and you're not gonna have to pull anybody through. (09:01) You're not gonna have to grab your friends and family and say, "you have to go to the next step." When they really don't want to. So let's go out and find people that want this. And then we have these systems to bring them through and to weed out, to thin out the herd in terms of tire kickers versus people that just want free stuff to where people are actually buying. The way these funnels are set up, and the way that the system that I want to build works out, is you make money no matter if they actually come and join your team. Whether they buy your product, you're going to be making money and not just be wasting money. That's the type of funnels that I believe in and I want to set up. (09:39) Of course, that's my goal right now. I am building them, I'm ready to launch them. In future podcasts I'll dig into them, go over them and how they're doing in the actual numbers. Maybe I'll share things that didn't work and things that I tweaked to get better and even the actual numbers. I'll be completely upfront and honest, but that's in the future. Like I said, I want to go through all this in detail first, and we'll start getting into how it's actually working because I want to build it for you guys first. So, you have your flight plan and your launchpad, ground control area. You have your rockets, your funnels, your product funnel
11 minutes | Jul 2, 2019
Ready 2 Launch
Hey guys, welcome back. We're a few podcasts in, and I thought I'd let you in on a little bit of my home life. My wife is amazing on the piano. She's been singing, songwriting, and playing for over 25 years. She knew from a very young age what she wanted to do and what her gifts were. So, she's basically the opposite of me: artistic, expressive, and pretty. I'm introverted and logical. I'm a like a rocket scientist. This whole podcast and MLM journey has been an evolution for me that got me out of my shell. I didn't used to be like this. It's amazing. You know what will happen when you are passionate about something. It really energized me and got me to talk to people, to get me out of my shell, to learn how to present. All those things were very good for setting a foundation for what I'm doing now. (01:37) But let's get back to my wife. I mean, she's amazing course. I have to say it again because she is. We just got a new piano. Well, new to me anyway. My inlaws brought the piano from Alabama, from my wife's Grandma's house. And it was actually the piano that my wife learned to play on. It's an acoustic piano and the seat lifts up. There's a compartment below the seat, like piano seats have, and there is all the lesson books that she went through when taking lessons from her mom. She learned to develop her gift into this amazing skill. My inlaws had loaded this piano up in a U haul and drove 10 hours to Texas to give us this little piece of my wife's childhood. (02:23) She had been wanting to get it to our house for a while, and it just so happened that it worked out. After we unloaded it, we rolled it in the house. It was really heavy. We found a spot in the house, kind of a central location where everybody can see and hear. Everybody wanted to play it. We first noticed though that it was a little out of tune. Over time the piano strings must've been loosened and some were a little off. It still sounded okay, but some of the keys were not exactly that note, they were supposed to be. But when my wife started playing, you could barely tell even the notes were off. The rest of the music, the beauty of the music, outweighed those off notes. (03:06) And so what does this have to do with MLM? I'm glad you asked. Well, there are a lot of MLMs out there, and I don't think any of them are perfect, but many of you have a history with them. So, I would tell you this: get good where you are. Get so good that nobody cares about the notes that are off. I'm sure my wife would sound even more amazing on a fancy grand piano. In fact, she's always wanted one. But she loves her piano, and she's glad to have it now. We can always get it tuned up. It doesn't matter though if she had never developed the skill to play it, and I would venture that if she wasn't good ,or good enough to hear the notes that were off, she wouldn't know it was out of tune. What I'm saying is this: you have to develop your skills before you can say the piano is a little out of tune. You need to get better to take advantage of other, higher end pianos. (03:55) It's the same thing with MLM. There are so many that complain about the things in a company and jump from one to another. I didn't get enough upline support. The product didn't sell as well as I thought. The comp plan isn't working. It's not fair. The customer service wasn't great. The website didn't work. . . .and on and on and on. I mean obviously if major things are wrong, you can't stick around. But find one that fits you and stick with it. If you're happy where you are, great. Let's help each other and move forward. So what skills are we talking about? I mean I'm, preaching different things than most consider MLM skills. I'm not talking about getting better inviting, recruiting, or whatever. I'm talking about marketing. You have to get good at marketing, not sales. Sales is a high five. (04:46) Marketing is a relationship, so the high five means something. When you get the marketing right, the high five becomes the secret handshake, you know, fist bump, snap, side five, back five, high five, turnaround, spin around, jump, whatever. You create a following. That's what you do with marketing. It took me a few years to realize this. I had to get it into my logical, introverted mind that it wasn't sales that I needed to get good at. I didn't need to get good at telling people about the product more. I didn't need to get good at saying the things that salesman say in order to close and get a sale. What I needed to learn was marketing ,and that's what I've been doing. I started to realize the way people sell things online are very different. If you haven't caught on, I'm talking about sales funnels. This is the whole rocket science of MLM that I want to do. (05:37) How do we use sales funnels online to build our team and sell our products? Maybe a little funnel-ology 101 is needed here. If you don't know what a sales funnel is, you bring as many people to a sales funnel as you can. In that process introduce and weed out those who are interested in what you have, and those that are just kind of kicking the tires through a series of steps or different webpages, or different actions. You find out those that actually want to buy and it's all automated. Maybe we shouldn't call it a sales funnel. It's more of a filter because people get filtered out. But that's what people mean when they say sales funnel.There's traditional sales funnels on real things, and it's just a sales term. But online it becomes all automated. (06:25) And here's the thing though. You can build all the funnels you want, but if you don't master the marketing, they will fail. I've done that too. That's what I started a few years ago. I really got good at some of the builders of the websites, or funnel builders. I'm an aerospace engineer, so technically I favor that. I favor being good at something technical. I became a master at the pieces, at least for me anyway, and I could build some crazy, awesome funnels that had different steps and went different ways with quizzes and email trains and all these things, but it was only a sales pitch. There wasn't really any marketing in it. It was information. It was sales. It was technobabble. It was like the Internet version of technobabble. (07:12) When you tell people about things, and you get too detailed, that's technobabble. When you start talking about the specifics before you've established a belief. I didn't know really what I didn't know. We have this saying at work and it's for computer codes, garbage in, garbage out. If you don't give the computer good inputs, you aren't going to get a reasonable answer. In fact, they could be very wrong. I'm trying to do something here that is very different from traditional MLM. Not many are teaching this and teaching it the right way. It takes a mental shift really, and it also takes building a foundation. All this falls flat. If you don't learn how to market. I can't stress this enough because I've tried to shortcut this in the past and failed miserably. I couldn't get anything sold or products moved or people to join my team. (08:02) If a rocket has no pilot, no ground controller or guidance system, it's not going to get you where you want, and it will probably crash in a spectacular fireball. Have you ever had a firework go crazy? When I was little, we used to have these crazy 4th of July neighborhood firework displays. We lived on a cul-de-sac, or a turnaround, and everybody would put the fireworks at the center and set them off . We would all sit on the grass around the street giving, of course, space so that we wouldn't be in the blast zone, so to speak. We would line up our lawn chairs and our wagons. The kids would be running around with sparklers and the parents generally thought it was safe. I'm pretty much sure it was illegal, what we were doing, cause we were in city limits. But everybody would get stuff from Tennessee and places like that where fireworks were legal, and bring them to our small town Ohio. (08:53) And generally the cops just told us to clean up everything. But one time we lit this cube. It was a cube that had, I don't know, 16 to 20 different little tube sticking out. It was called Venus rockets, and we lit the box and ran. As it started it would fire off one at a time pretty quickly, one after another. It had about 20 rockets in it that would go up, but only a couple feet. And then it would go crazy. There was no guidance, there was really not anything to direct them where they go. Well, what happened is they turned sideways and started going into our crowd of neighborhood people. People were diving behind lawn chairs and the kids thought it was funny, but if they'd got hit they would have probably not thought it was so funny. (09:35) We were all laughing at everything, and luckily nobody was hurt and no fires or no houses caught fire. But it really, made me think. You have to have some type of guidance for rockets. We didn't get Venus rockets anymore. We stuck with the ones that shoot straight up and didn't have little rockets that shot everywhere. Building a better MLM vehicle takes more than just lighting a fuse and hoping it works. Like our Venus rockets, automation and everything I'm trying to do saves time for sure, but it doesn't work without a plan. I've put a plan together and I, and want to step through it in the future. I call it a blueprint to build the better vehicle, or, to build the rocket. But only the rockets, it's all the guidance systems and how to fuel it. (10:21) All that stuff has to go into the blueprint, and that's what I'm going to talk about over the next couple podcasts. I'm going to walk through it, and we'll see where it goes from there. But if you decide you want to follow and want to continue on, go over to www.rocketsciencemlm.com so you can see my blueprint. It's all free and I'll put you on a mailing list. They'll be other things that come out and I can tell you
14 minutes | Jun 25, 2019
The Right Stuff
Hey guys, how are you doing today? All right, so let's get started. You know, I actually wanted to be an astronaut. Yeah. When I was in college I wanted to go to Mars and I figured by 2020, which was, you know, pretty close to now that we would actually be sending manned missions. And I didn't care that it took nine months to get there and, longer to even get back. I just wanted to do something really big. And for me it had always been a possibility. I mean, being an astronaut was something that we got kind of drilled into us at Purdue because Neal Armstrong went there and they actually at one time had an astronaut major. I was finishing up my masters, finishing up my thesis and I, went out with some friends and it was a typical Friday night, you know, on a college campus, a group us going out like college kids do. And it was my last year at Purdue and I was starting to really talk about what I was going to do next. And one of the younger guys that we went out with, his name was Shane and we were just sitting across stools on a, on a high top table and music was loud and you know, typical bar, kind of restaurant area. People were drinking, eating, maybe get into a little trouble all around us. But it was one of those conversations where you don't really notice anybody around you. You're so focused in on the other person, even if you have to like shout at them over the noise and the music around you. But Shane was super interested in what I was doing and where I was going with my degree. So much so that he flagged the waitress down to get her pen and he slid it over on top of a, one of those little square cocktail napkins, those little white napkins. He slid it over across the table and he said, you know, he wanted my autograph and he said it was because I was going to be an astronaut. He wanted to prove that he knew me when I went to Mars and of course I signed it. I mean, I felt great. I wonder if he still has it. Probably not because obviously I didn't become an astronaut, but that belief in me really solidified my resolve and I'm a different kind of breed. I don't know if you figured that out. We were only three podcasts in, but you know, I just know I can do things. I had this mindset that if I get the right knowledge and work hard, I can do anything. So what happened? I mean obviously this isn't a podcast by an astronaut. This is an Mlm podcast by a rocket scientist. Well, family happened, you know, they're my first priority. One of the requirements for applying to the astronaut program, besides my degree, was work experience. And in that time of working, I had some kids. Astronauts spend countless hours preparing for missions plus missions can last months, especially if you go up to the space station. And my dream of being an astronaut was replaced by the reality of being the best dad that I can. So I tell you this because I'm a little different. When I first was exposed to Mlm, I didn't think I couldn't do it. I didn't know any better really. I just, I thought it was something that I could put my mind to and I could accomplish just like I had accomplished a masters in aeronautical engineering. But what I soon realized I didn't have the necessary skills. People started giving me excuses as to why they couldn't do it and I didn't understand, but I thought maybe it was a knowledge thing. If they just knew what I knew, it would be a slam dunk. And to me it was some type of formula. It was a transfer of knowledge problem. I had no clue what I really needed to do was to transfer belief and not knowledge. That's actually marketing. Transferring belief is, marketing. Transferring knowledge is not anything, it's not even sales. But you know, I'm an aeronautical engineer, so give me a break. It takes me a while to learn things like that. But I did a few things, you know, I thought if I could get good at some things that it would fix my problem. I starting really in depth on the products. Right. I, if I could say every ingredient and what they did, people for sure would see what I see. I learned the ins and outs of the comp plan and all the rewards you could get. I read up on all the techniques, how to invite people to look at stuff, to look at your product, what to say, what to do to follow up, how often and all those those training's that you see for traditional MLM. I mean, have you ever heard the phrase, would you, if I, you know, I became a master at saying that, but what I ended up doing is barfing on people. I had this idea as most in doing multilevel marketing that if I said the right thing, I will be able to bring the walls down that people put up like some Jedi mind trick that I could get them to see what I saw and they would join me. Instead of my team growing the little team I had stalled, you know, I did what a lot of people do in Mlm or even in anything they're really passionate about it. I mean when you're really passionate about something you really get good at the details. Some people call this techno babble, but I dug into the details and got lost in them. When somebody asked me something about anything, I turned on the fire hose and beat that person to death. I killed any chance I had at them being interested. Basically what happened is when you barf on people like that, they get confused or overwhelmed and they just don't want to have anything to do with what you're talking about because it's making them feel overwhelmed or feel bad. It's making them feel a certain way so it won't even register with them. You could have been telling them a guaranteed way to make $1 million, but if they don't want to hear it, they're not going to receive it so they walk away or shut down. There's this great concept I learned from a book called Expert Secrets and it's a great book on marketing, not necessarily MLM, but it's called an epiphany bridge. It's this concept that highlights how you bring people from one belief to another. You have a story of how you got to the thing you believe in now. MLM or otherwise, you had an experience that pulled you across the bridge. You can't start someone on the other side of the bridge and have them believe the same things that you do. That's why the story is so important. By telling stories, you let people experience what you did, walking them across the bridge. I'm not the best storyteller yet. I'm learning, and I'm learning why this is so important. I need to make you feel what I felt and question what I questioned. Then and only then do you want to take the next step. I know how to tell if you do it wrong. I mean, I've done it a lot. I mean, how often have you told somebody all about a movie or even a joke, and it just fell flat and you said, I guess she had to be there. Let me, let me do a little example. I mean, I'm an aeronautical engineer. So, how do airplanes fly? A lot of people ask me that. Especially kids sometimes. But what if I just said, well, here's how it works. The wings provide lift to keep the plane from falling to overcome gravity and the engines and propellers provide thrust to make it work and drive your plane forward. And that's how a plane flies. Now, unless you actually know how the forces on a plane work, do you believe me? I mean, you might admit it that I have some authority with my degree and, you could just take what I say at face value, but what if you don't know who I am or what I do? That's what many of us try to do with MLM. We say stuff like, just sign up your friends and family and then they do the same. Before long you're quitting your job. All you have to do is share, share, share, that product with people, and it just works. What! Come on now. Let me try to build a bridge with that same example. It starts with a story. When I was little, I used to look at airplanes and just take it for granted that they flew. That's just what they did. My family even flew to Florida for a vacation when I was eight or nine and I didn't even give a thought of how the plane flew. As I grew though, I started to question, I was the kid that asked why to everything. Maybe you were too. I remember the time it clicked though. My mom was driving down the road in our small town, Ohio. We were going about 45 miles per hour, so it was a nice day in the windows were down. Sitting in the front seat. I had my arm rested on the door and the wind felt so nice and even the sound was relaxing. I reached out to feel the wind I made my hand flat to slice into the wind and I rotated my hand to lift my arm up as the air force it up and the other way to make it go down. It was just like a wing on a plane. Of course, I became a plane in my head, zooming through the air as we drove down the road, but I still had a few questions like how does the wing hold up the whole plane? I didn't get that answer until a few years later. I saw a picture of a Boeing 777 being tested at the factory and that's a pretty big passenger plane. They had it hanging on wires from the ceiling attached, all along the wing and nothing on the middle of the plane or the fuselage. And that's when it hit me. They had to design the plane that way ,so the wings didn't break off. The wings actually supported the entire weight of the plane. I thought. Wow. That was awesome. And engineering is cool, which is why I became an engineer. So while the wind is moving or the plane moving through the air, like a car, it caused the wings to go up and down, lifting the whole plane. So you see what I did there? It was a little different explanation. I stayed away from techno babble. I used a story instead of all those terms I could have used like lift, drag, thrust, Bernoulli's principle, and all those things that you could use as an engineer. But I stayed away from that ,and I laid a foundation that everybody could remember. Like, how many times have you driven in a car when you were little and stuck out your hand? And then, I gave some examples just to introduce that belief. And then once you do that you can
17 minutes | Jun 18, 2019
What I Didn't Know
Hey guys, ThomasJ here and, I have a quick, quick story for you. Back in January of 1967, the space race was in full force. Everybody was focused on getting to the moon, beating the Russians and Apollo one was set to launch on their first mission and the astronauts, Gus Grissom and Ed White, Roger Chaffee, loaded into the command module on top of the Saturn rocket in a kind of a sort of a dress rehearsal for the upcoming launch. And they wanted to make everything the same as it would be on launch day run down all the systems and, and, and so they wanted to make it, you know, exactly like it was going to be. So they, astronauts got in the command module, they, they, they strapped in and they close the hatch and then they pump the, the command module, you know, full of oxygen. And they actually pressurized it above atmosphere, just, just like they would on launch day. And after several hours of going through all the systems and checking everything, you know, something happened on the comms, the control room could barely make it out. Uh, but there were screams and, distress because there are a fire that had started in the module and the astronauts tried frantically to get the hatch open, but they couldn't because it opened inward in the pressure was keeping it closed and the people outside of rush to help and tried to open the hatch, but nobody was really strong enough. Uh, do do that over pressure, pressurization and, and soon the fire resulted in an explosion, sending the people that we're trying to get out of the hatch across the room and, and killing all three astronauts. It was a very sad day for the, for the space program. And I remember hearing about this when I was in college and we actually have a building named Grissom hall that I took my classes in, due to a Gus Grisham's a sacrifice. And, and, it kind of made me mad that they didn't think of this stuff before. I mean, pure oxygen is extremely flammable. Have you ever seen the old people with the tanks and, the no smoking sign that, that's on the side of them. I mean, the air we breathe is most mostly nitrogen and a only about 27% oxygen. So all it took in that command module was a tiny spark. I mean, everything was soaking and completely permeated with oxygen. And so just that little spark lit everything on fire and the flames rush through, the command module very quickly. And on top of that, the hatch was not designed to be opened quickly and so no one could help them. And, uh, the point is that they were just too focused on the goal to think of these things. And sure. Hindsight's 20, 20, but it seemed like they, they ignored some of these things. They, they brush by them and on their, you know, charged to do this, they forgot to do it. Right. And, uh, you know, how does this apply to Mlm? Cause this is a, a rocket science MLM podcast here. And, and you know, that's kind of like when I, I've ignored too and in my MLM journey, and you may have done this too. I mean, I love the product so much, I just wanted to help people. So I just got out there and I wasted so much of my time. I mean, I'm a numbers guy and I should have done the math. If I spend an hour or two helping people, uh, you know, a person each week and, and then I help their people and, and I'm on the phone doing three way calls, you know, setting aside an hour or two each day. And, it's before long. You know, if you have a big team, you're completely swamped. I know I was talking to, uh, one of my team members who just signed up, somebody that is doing all these shows and events and she said she barely had time to call me back because she was so swamped. And I just, in my head, I'm thinking, that's not what I want to do and I got to get this new way. I got to get a better way going. So that people don't have to kill themselves thinking that's what they need to do to build this business. And companies have proven systems that they tell you to do, but in the end, you end up, you have less time instead of that extra time promised in all the, you know, the dream propaganda of Llm. I mean, building a business, a multilevel marketing business is a great way to create a extra income and create a real asset. Uh, but if you do it at the expense of all your time, it's no different than a job. And in really per hour, you'll end up making less. So how do we, how do we fight this? We use rocket science, right? That's what this podcast is about. So I like to talk about it and maybe not real rocket science, but why don't we take a cue from some of my coworkers, I mean, there's a guy at work and we call them script master, right? He's the guy that will, that can code up all kinds of things. And, and if you don't know much about computers or premium programming, a script is kind of a set of commands that you write a to do something that's repetitive over and over again. If you need to, something as simple as move this piece of, data, cut it from here and paste it there and cut another thing from somewhere else and paste it here. Just maybe putting stuff together. And we can think of that doing that manual. I mean in excel, Microsoft Excel, if many of you guys out there know what that is, you call, you can call it a macro something that you do over and over again. Basically, my coworkers philosophy is this. If you have to do something more than once or twice, automate it. I mean, we routinely have to crunch numbers, but we don't actually do the crunching. I mean, the computer does that. We set up the system and let it crunch away and it, and he spends, my coworker spends hours and hours in the beginning to set up this automation. But then he's got it forever. He never has to do it again. And instead of it's a task taking three days, he's got it down to an hour. And, the speed of, of what we do is continuing to increase and more and more as expected, as computers get faster and faster out of us. And so you think that maybe we would just be sit around doing nothing. But what this does is it allows us to spend more time on other things that need our attention and allows us to make a better product overall because we've had some of these repetitive things done. So how does this, how does this fit into Mlm? I mean, how do we leverage our time? I mean, that's a great word. I love that. We call it leveraging our words. Like, you're, you're doing something once and then using it over and over again. I mean, many companies, you know, they have videos that you can share and it helps. It helps tremendously. I mean, you know, just to show people the videos so you don't have to go over the sales pitch or, or to explain the products over and over again. You can just show it to somebody and say, hey, watch your email it to him. But let's take that a step further. What if you could automate the, hey, watch it, you know, kind of part of it. Instead of wasting your time showing everybody the video and eventually running out of who to show it to and then following up with them and chasing after the say, did you watch it? What do you think? Uh, what if you could show it to a ton of people and then only have the ones that are interested, contact you. As I mentioned in my last podcast, I talked about my supreme failure with paying someone to build this for me. Well, it fell flat and I searched out how to do it myself. What I essentially had tried was to sell myself without doing the marketing first. So all these automations and things can be good, but you also have to get the right foundation. And, I came across the book and it was called Dotcom secrets by Russell Brunson. And he also has a great book called expert secrets and it, and what they talk about is how to market online, how to do things the right way instead of just selling. And, it completely opened my eyes on the online marketing world and how it worked. And it talked about a thing called a sales funnel. And basically it's a website with a very specific structure. And if you don't know what it is, you provide value with the front to get people to enter your funnel. And, the ones that want to continue naturally, maybe they purchased something little, we'll go onto the next thing and all, and you have a new offer and you move them down a process marketing to them and selling them the whole time. And in docker and you use what they call a term called indoctrination. That's hard to say, to basically warm them up. You know, cause they're cold at first. There are cold market and they, you kind of warm them up automatically in, you have a new warm market, in the cool thing is, you can set these things up and tweak them and, and keep working on them as they're running and as they're moving and analyze them and test them and get them to work. And that's kind of what I'm doing a with everything I do. But, you know, they really should be called a sifter because people fall out instead of continue on. But that kind of annoys me. But, we call it a funnel. And a, my first thought was how can I use this to sell my product? It's a little tricky with MLM companies because you can't control the product. And, what annoyed me with all the recruiting focus that most leaders had is, you know, online or otherwise, it's not all about recruiting. You got to sell product. And the Federal Trade Commission makes the companies require, you know, say product sales. Otherwise it truly is a pyramid scheme if you don't have any product. And in a lot of these leaders just figure if you're recruiting in recruiting product sales, we'll just figure it out. And that annoys me. I mean, there are people in my down line that never made any money because they couldn't sell anything. And I don't care how many videos you give them or apps or anything like that, they just, they can't talk to people. They can't do the marketing ahead of it to get them to see the video. They, fall short, in what really needs to be done. The videos are great for selling, but you've got to have a foundation. You gotta
17 minutes | Jun 11, 2019
MLM Failure To Launch
Hey Guys! It’s Podcast #1!!!! ThomasJ here, and I’m going to start with one of the most overused, most untrue sayings that I hear. Every time I hear it, I have to numb my mind, so I can let it go. Ready? MLM, It’s NOT ROCKET SCIENCE! Doesn’t that annoy you? Rocket Science is easy, MLM is HARD! Ok, Ok I know Rocket Science is not normally considered easy, but hear me out. RS is physics, aerodynamics, thrust, specific impulse, fuel burn, control system and all that. It’s easy if you have the right equations. It’s logical and all makes sense, . . . at least to me. MLM is not logical. Home meetings, 3 way calls, and bugging friends and family is HARD! But listen, if you don’t know any of that rocket science stuff, stick around. You may pick up some tings to impress your friends, lol. Ok, just so you know, I’m not lying, I do have a masters degree in AAE from Purdue University, one of the best schools in the nation. Neal Armstrong went there if you didn’t know. Side note: My dad actually got to play in a golf league with Neal when he retired to my hometown in Ohio. But anyway, on a daily basis I actually use differential equations, I use integrations and physics and aerodynamics, But that’s not what this podcast is about. It’s about MLM - - -- SAY WHAT! If you are in any kind of workplace, like me, you can’t bring up selling anything, let alone asking somebody to join your downline. It’s worse than a dirty word. It’s stealing company time and BIG NO_NO So how did I get here? I used to be this boring engineer, happy in my cube. Just working on the same things every day, glad I had a paycheck, thankful for my 2% raise. I had (have) a good job, with good pay, with insurance and stability. I was comfortable. That really didn’t change when I had my first MLM experience. I was the perfect target. What I didn’t have was drive. Don’t get me wrong. MLM got me excited. I looked at the numbers. If you get 2 and they each get 2, then they get 2 and so on, you could have a team of 1000 in no time. Visions of Disney Vacations and a fancy car leaped into my head! I was still skeptical though. That along didn’t make me pull out the wallet, but it did get me thinking about making extra money. But I was conservative and stingy. I had to see the value in the products. IT happened like this: It was November in Texas. My couch was that micro fiber soft kind of couch. LSU and Alabama were playing a big game at the end of the season. I had a bit of a cold and felt so tired. I just wanted to watch the game and relax! I was told we had other plans. Six flags story Once I had that amazing product experience, it all made sense. If I liked it, then everybody would. I bought the biggest pack and started sharing samples. I had 3 home meetings and signed 4. Then I hit a wall. I didn’t know what to do to help my people. My sister was a socialite, so she actually did pretty good at first. I didn’t even realize that most weren’t doing anything. I just charged forward. I even did 30 one-on-ones in one month! It was great to help me present and talk to people, but nobody signed up, nobody bought my product. Some even refused to try it. I tried going to all the conferences. They were fun, but did not help my business. Every time I would get a little momentum, I couldn’t keep it up. Working a full time job, having a family I just couldn’t do everything ‘they’ said I was supposed to do. I didn’t have time to do home meetings twice a week. I couldn’t step away from dinner to do three way calls. Pretty much everybody that I knew, knew what I was doing. I was out of my warm market. The solution from my company: Add 2 people to your list a day. WHAT? I am at work all day with the same people, then I go home to the same family. When did I have time to meet these 2 people? How about spamming people online, uh no! But online had a lot of potential. I just didn’t know anything about it. Failure story I had to get good myself. I started learning marketing online. I went back to college, lol. Podcasts, books, blogs, technical training. Cuz here’s the thing about MLM’s. They don’t teach you how to market. They teach you to talk to your friends and family. You don’t need to market to them. You already have a relationship, so if you mess up its OK. The problem is that if you mess up big time, you can damage that relationship. Marketing is forming a relationship with someone you don’t know to present to them what you want to sell. MLM’s don’t teach you how. They say to just do it. Then once you have a relationship, show them. That’s what this podcast is really about. It’s about building that marketing machine to grow your business without all bugging and meetings. We need to build a better vehicle. I’ve been getting all the pieces together, but I’m not there yet. This podcast is NOT about how I made it. It’s about where I’m going. And if I can help and teach people to do it, then great. It’s much easier for me to start now, than try to remember a year from now. I’m going to try some things that might not work. Just like testing a new rocket, it might blow up. It took me a long time to be honest with myself and say I just don’t have time to mess with the old methods. I need a more advance solution. I need automation. I need a system that I can actually do. And, I figure since I’m a rocket scientist, I should be able to do this. Hopefully my website is ready. www.rocketsciencemlm.com.
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