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Roadmap To Grow Your Business
21 minutes | 3 days ago
#128: Calculating Your 3 Year Milestones
We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your milestones in this episode. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/128.
24 minutes | 10 days ago
#127: Defining Your 5 Year Vision
As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it. You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/127.
26 minutes | 17 days ago
#126: Two Ways to Reflect
Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps within the Reverse Goal Setting process. And up first is step one which is all about reflecting on 2020. I know, I know... it might be painful for you but you need to do it. You need to reflect back on 2020 in two ways... your business and your goals will thank you. You can find all resources mentioned in this episode - including all of the Reverse Goal Setting process resources - on the show notes page at www.staceybrownrandall.com/126. We are going to tackle our goals this year completely different than any year before. Seems fitting, right?
26 minutes | 24 days ago
#125: Your Referral Strategy: A Layered Approach
The best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need. To download the Referral Strategy Layered Approach PDF, visit the show notes page at www.staceybrownrandall.com/125.
28 minutes | a month ago
#124: Deep Dive into Referrals: Professional Services
Our deep dive into referrals by industry wraps up (for now) with this episode and we tackle questions from an attorney regarding confidentiality and a consultant wanting to build a niche based on referrals plus one place people fail to look when starting to grow their new business (and its where referrals can be found!). You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/124.
24 minutes | a month ago
#123: Deep Dive into Referrals: Financial
The series continues and this week we are deep diving into the questions financial advisors/planners, wealth managers, insurance agents, and bankers ask when they get serious about generating referrals. And by serious, I mean they start doing the work and then specific questions pop up. We're tackling those questions. You can find the resources and links mentioned in the episode on the shownotes page at www.staceybrownrandall.com/123.
32 minutes | a month ago
#122: Deep Dive into Referrals - Real Estate Part 2
Our deep dive into referrals by specific industries continues and we move from the "selling of real estate" to the "home of real estate". This week we dive into a question that architects, interior designers, decorators, and others are dealing with COVID continues. The question is how to get new referrals from clients during a time when people have drastically reduced or transformed their socializing routines for an industry reliant on local networking/connections to make "organic" referrals happen? Resources mentioned can be found on the show notes page at www.staceybrownrandall.com/122.
27 minutes | 2 months ago
#121: Deep Dive into Referrals - Real Estate
For this 4-part series we are starting on the podcast, I am answering common questions I receive about referrals that are specific to different industries. These aren't the general questions I receive - like how do I get started, how does it work to receive referrals without asking, how to be consistent, how to track, etc. But specific questions that pop up once someone has decided to get serious about generating referrals without asking. I've broken down the industries so I can cover specific questions that matter to that industry. Though I think you'll learn a lot from each industry episode! Up first with this episode is the real estate market... specifically the "selling of real estate" with real estate agents, home stagers and mortgage brokers. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/121.
17 minutes | 2 months ago
#120: Q&A Show: Burning Questions from our Listeners
On today's episode I am answering a question from a member of our community who wanted to know why he didn't convert one referral into a client - when he was referred 17 potential clients at one time. My answer may surprise you. You can find the details behind the question plus all resources I mention on the show notes page at www.staceybrownrandall.com/120.
21 minutes | 2 months ago
#119: Making it Easy to Gather Testimonials
Having testimonials is paramount in building social proof and what our clients typically look for when deciding to hire us, or validate their decision in hiring us. So you need to have testimonials from your clients and an easy way to gather them continually, as you need them. This episode gives you 3 tips to make it easy to gather testimonials. You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/119.
17 minutes | 2 months ago
#118: Removing "Stranger Danger" with Referrals
We all know what "stranger danger" is from our childhood. But listen to this story and two powerful keys as to why someone would hire you, buy from you when you are a stranger to them... all because they are referred. This episode is meant to be inspirational... to motivate you to go after the referrals you deserve. You can find all resources mentioned in today's episode on the show notes page at www.staceybrownrandall.com/118.
18 minutes | 3 months ago
#117: Working While Schooling... Helping You Survive
Maybe your "working while schooling" is just getting started or maybe you've been doing it for a few weeks. It's hard (as you know what), challenging and stressful. So in this episode, I share 3 specific productivity tips to help you during this time. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/117.
31 minutes | 3 months ago
#116: Working While Schooling... Helping Kids Thrive
Challenging isn't the right word. It doesn't seem to accurately describe the juggling act that parents - who are working - are attempting to manage with kids schooling from home. And the younger the kid(s), the increase of crazy. Plus stress. So we're looking at two sides of "Working While Schooling" coin. This episode - we're looking at tips to help kids thrive. So I brought in an education consultant to show us the way. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/116.
41 minutes | 3 months ago
#115: Demystifying the CRM
At some point in your business ownership journey you'll be faced with the decision to invest in a CRM or Client Relationship Mangagement tool. And it can be a tough decision - with the options, the variety, the different focuses the databases can have, the price points and more. So for this episode I talk to Reuben Swartz on why he built his CRM... which sheds insight into what you should be looking for when you are deciding on investing in a CRM or changing your CRM. You can find the resources we mention on the show notes page at www.staceybrownrandall.com/115.
30 minutes | 3 months ago
#114: Designing Your Perfect Office Space
Throughout this summer I've been working - so slowly it seems - to turn a detached building into my new office. The family refers it as the "Referral Ninja Studio." And before the end of August it should be ready to go. But while we still work behind the scenes to get it set up, let's meet the designer (Lesley Myrick) who helped me pull all the pieces together. We discuss tips and strategies to help you construct the best home office - since it seems that is where most of us will be for the foreseeable future. And Lesley shares the one must for every home office (her answer may surprise you!).
15 minutes | 4 months ago
#113: Referral No-No #7
We are wrapping up our Referral No-No series with our final no-no, #7. And this one may come across harsh but make sure to listen to fully understand what I mean when I say "you just don't get it." Because what people get stuck on can easily be fixed, if you're willing. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/113.
14 minutes | 4 months ago
#112: Referral No-No #6
Okay, this Referral No-No is pretty straightforward. So easy to say and explain in theory but it seems in execution things go sideways. Here is Referral No-No #6. For the resources mentioned during this episode, you can find them on the show notes page at www.staceybrownrandall.com/112
16 minutes | 4 months ago
#111: Referral No-No #5
We're back with another Referral No-No. When you make the decision to increase your referrals and do it in a way that works for you (without asking, doing nothing, without paying, and without being overly promotional and gimmicky)... you'll be hit with a few other things you need to understand and do. Referral No-No #5, #6 and #7 focus on those. So let's dive in to Referral No-No #5. For the resources mentioned during this episode, you can find the links on the show notes page at www.staceybrownrandall.com/111.
15 minutes | 4 months ago
#110: Referral No-No Q&A
For this episode we are taking a pause from our 7 referral no-no's to tackle the one big question about why we are taught these "no-no's" as the tactics of how to generate referrals. If you've never heard this explanation, it's a must listen and will help you understand where these no-no's have come from. You can find the resources and links for this episode on the show notes page at www.staceybrownrandall.com/110.
16 minutes | 4 months ago
#109: Referral No-No #4
We are on to Referral No-No #4. This is another one I discuss when I teach why you have to think about your referral strategy and generation differently. Committing this No No shortchanges the consistent referrals you could receive. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not. You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/109.
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