13 minutes | Nov 20th 2020

Family, Eritrea, and Berkeley at the Heart of “Everything”

Abdulalim A’Omer grew up in a tight-knit Muslim Eritrean community in South Berkeley.

He says that experience exposed him to a little bit of everything-- fashion, basketball, family, politics, religion, technology and more. It all proved to be a foundational part of Abdulalim's multifaceted Everything brand, which wants to ask its users, what's your everything?

Abdulalim, or Abdul for short, is the oldest of four boys. His parents immigrated from Eritrea, allowing him to become a college educated entrepreneur. Their sacrifices aren't lost on him and he maintains a connection to their homeland. But recently, he's watched Eritrea become enmeshed in a brewing civil conflict in the neighboring country of Ethiopia.

In this week's episode of Rightnowish we talk to Abdulalim about how he is using technology and art to bring people into his world of culture, community and ... everything.

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