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Rock The Podcast
14 minutes | 3 days ago
Who Knows You?
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy ask the question - “Who knows you?” We all know the saying, “it’s who you know.” But Jess and Margy disagree! Instead of asking who you know, ask yourself “Who knows me?” In this episode, Jess and Margy dive deep into what it means to be known and seen by your target audience. Before Jess started Interview Connections, she was a virtual assistant. Being a VA, Jess started to meet some people and get into a small circle of entrepreneurs, but she still wasn’t really known. When she first launched Interview Connections, it was pretty much crickets for a while! Jess really needed to make a conscious effort of being visible and putting herself in the rooms, on the stages, and virtual stages in front of her target audience. When Jess first started speaking at podcasting conferences, and getting interviewed on podcasts, she struggled with imposter syndrome, but ultimately she didn’t let it hold her back. Jess knew that the organizers of the conference, or the host interviewing her, invited her for a reason. They saw specific value that Jess could give to their audience! You might not see your value, don’t let that hold you back because other people see your value! Podcasts are a particularly great medium to gain visibility, because when we listen to a podcast we feel like we know the people talking! Often we feel like the host is already our friend. When your ideal clients hear you on a podcast, they’re going to feel like they already know you - making your visibility all that much more valuable. It’s imperative to allow yourself to be seen by those who you need what you can do! And that visibility needs to be consistent. What does it mean for someone to know you? Even if someone sees your facebook posts, gets your emails, or follows you on instagram - do they really know you? When they hear you share your story on a podcast, that connection is so much deeper. When you’re brave enough to share your story in your own voice on podcasts, you’ll create a much more dynamic image of yourself to your target audience. Because podcasts are conversational, people will know your story, your background, your why, tough things that you’ve been through, and then they really know you. Take a look at your marketing and ask yourself, “Am I spending time and money on mediums that truly allow me to be known?” Once you start getting interviewed consistently every week and creating those deep connections, you’ll see a huge increase in the quality of your leads. When your leads hear you and know you, when they reach out it will feel like you’re talking to a friend. Visibility will allow your leads to really know you as a person and know your company for what your company is and stands for in the world. Sharing your stories on podcasts not only creates a better connection for your leads but also with the host. When Margy goes on podcasts and shares her story, she has stayed in touch with and connected with many hosts. These relationships lead to becoming referral partners, creating joint ventures, and many hosts have become clients! One of the best ways to monetize your podcast interviews is through high-end networking with the podcast host. Sharing your story with the host is a great way to create a special bond and network more effectively. If you aren’t allowing yourself to truly be seen, but you want to start prioritizing your visibility and unlocking possibilities in your business - then you need to register for our next Podcast Guesting Masterclass! This 5-Day Masterclass is completely free, and will teach you the A-Z of monetizing the microphone on podcast interviews! Head to interviewconnections.com/masterclass to register, and get in the facebook group - Guest Expert Profit Lab - where this Masterclass will be held!
17 minutes | 7 days ago
Celebrating a Vibrant Future with Laurie Lewis
Today is a special client feature episode of Rock the Podcast with Intermittent Fasting Coach and author, Laurie Lewis! For Laurie, menopause dealt a crushing blow -- brain fog, lack of balance, memory loss, and the sudden gain of 50 pounds of stubborn hormonal fat. She tried everything she knew to feel better, and the methods that worked in the past made no difference. After four years of struggle, Laurie stumbled upon Intermittent Fasting and started fasting that very same day. The menopausal fog lifted in less than one week, she had more energy and felt more “like herself.” She lost 51 pounds in 15 months and has kept it off for years! Now, at 57-years old, Laurie has turned her personal success into the premier thriving Intermittent Fasting coaching business. As a certified health coach (Institute for Integrative Nutrition) she combines her knowledge of nutrition with deep research and practice of Time Restricted Eating. Laurie guides her clients with a dream come true -- eat the foods you love and enjoy the rest of your life feeling vibrantly well. Laurie knows that for entrepreneurs and business owners, focusing on growing your business and your brand also means a need to focus on your body and your health! While Intermittent Fasting may seem overwhelming, Laurie assures you that anyone trying this method can overcome hunger waves. Thinking about fasting may also appear to be another stressor in your life, but ultimately it becomes one less thing to worry about. As Intermittent Fasting frees up space mentally, Laurie feels that it will relieve your stress and anxiety. Laurie explains that as we burn fat, we become more alert, more focused, and more vibrant. Laurie also explains that weight loss is often a hormonal issue. By burning body fat, we are also warding off insulin issues, and possibly even Alzheimer’s. Fasting puts our body into a condition of repair, both metabolic and hormonal repair. As a coach, Laurie helps her clients in a two-fold way. A Zoom pioneer, Laurie has been holding group coaching sessions for years over online video conferencing. Laurie leads a group class on how to be a successful Intermittent Faster, and how to avoid weight gain during the holidays. Laurie also offers one-on-one coaching sessions for those who want a more customized coaching experience. We as humans have immediate access to an abundance of food that has never been experienced by human beings before. This can be very challenging for many of her clients, and Laurie helps them overcome that stress. She also helps her clients maintain compliance and create a sustainable Intermittent Fasting practice in their lives. Many of Laurie’s clients focus on the bad - their mistakes. Laurie chooses to focus on the gold, and help her clients piece together the good news instead of honing in on all the bad news. Laurie’s program also stair-steps her clients into an Intermittent Fasting Practice. Over three months, she will help her clients learn to eat in a pattern of time, settle into their fasting sweet spot, and troubleshoot and tweak their practice based on their goals. After settling into a fasting practice, your body will inform you what foods it wants and doesn’t want, and when it has had enough food. Fasting repairs your appetite system and will allow it to better communicate with you. Laurie works with a variety of clients of all ages, both men and women. In particular, Laurie loves awakening women who are going through the massive hormonal shift that is menopause. She wants those women to know that Laurie is right there with them - they’re in this together! You can find Laurie’s book Celebrating Your Vibrant Future: Intermittent Fasting for Women 44 to Forever on Amazon, and you can connect with Laurie at her website!
23 minutes | 10 days ago
No Time For Visibility
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy what to do when you feel like you just don’t have time to commit to your visibility. We are asking the question - where is your time going? We know that there are entrepreneurs out there who know that consistent visibility is incredibly important, but they feel like they simply don’t have time. We at Interview Connections recommend getting on podcasts at least once a week, every single week. Many entrepreneurs that we talk to think that it sounds like a great idea, but they can’t see how to fit it into their schedules. The first thing Jess and Margy recommend is using a calendar system. Unless you start putting tasks down into a calendar, how will you keep track of your commitments? The second step Jess and Margy discuss is then auditing that calendar. As an entrepreneur, you need to ask yourself, “Is my calendar reflecting my vision and my highest priorities in the business?” Are you spending time where you should be spending time? Visibility is being seen and heard by more people, so you can get more leads, more clients, and more speaking opportunities. Visibility is a major domino in changing the game for your business and getting to the next level of where you want to be. You don’t have time not to do things that raise your visibility consistently! Look at your calendar and ask yourself, “Am I spending time on tasks that are not important? Am I doing tasks that someone else besides me could do and should do?” Jess and Margy also stress the importance of putting those important tasks on your calendar, because if they’re not on your calendar, they likely won’t get done (or at least get done in an acceptable timeline). Margy is an expert in protecting her time. Both Jess and Margy love using scheduling blocks, and batching tasks in specific blocks of time. Margy has a specific block set aside for podcast interviews, so she never feels overwhelmed with other tasks interfering with her interviews. Podcast interviews don’t have to take over your schedule! Try and create blocks specifically for them, even just one hour a week for interviews. If you don’t have time to work on your visibility, it points to a bigger issue of how you’re spending or organizing your time. It’s something that we’ve all been through - how many entrepreneurs and business owners have complained about not having enough time? The key to solving this is being really proactive and not reactive. Set time aside for your highest priorities. Showing up the way you need to be and building the momentum that you need, should be at the very top of your priority list as an entrepreneur. If you feel like you don’t have the time to do the legwork, you’re right. That’s why you can hire an agency, like us here at Interview Connections, to book you! While we recommend that you outsource the heavy lifting, you need to make the time to show up and connect, give value, share your story, and make those listeners want to take the next step with you. By objectively looking at your calendar, you can compare your story of what you’re doing and what you have time for, with what is actually happening. You can see if your actions are in alignment with your goals! Another important tip is to stay in your zone of genius! Do not waste time on tasks that drain you if there is someone on your team who can do that task - and oftentimes those team members are much better suited to do that task than you are. Be specific about your zone of genius: it’s the things that you are both good at and that you like doing. Do more of those tasks and less time doing tasks out of obligation, or “I should just do it because it’s easy.” Spending your time on those tasks could really be draining you of the energy you need for the tasks in your zone of genius. If you're an entrepreneur you probably want freedom. Does calendaring make you feel constricted? Before Jess started really using her calendar, she would come in to work every day wondering, “What’s today going to be?” Margy suggested putting tasks in Jess’s calendar, which Jess initially resisted. But Jess ended up feeling that she was much more productive and effective when she laid out her tasks for the day and committed specific time slots to them. Jess also brings up the idea of having integrity with yourself. If you look at your calendar and you have dedicated 30 minutes to a task, you need to do it to maintain that integrity with yourself. And most importantly, when you look at your calendar you need to ask, “What am I going to be doing that is moving the needle for my business?” When you actually calendar out all your tasks, you can actually work much less. If you just do whatever needs to get done, you will never run out of tasks. Instead, if you dedicate your day to specific tasks and time slots, you can work fewer hours because you’re focused on high-value tasks. Things expand and shrink to the amount of time you give them. What is in your calendar is what is prioritized in the business! If you’re saying, “I need more visibility, I need more people to know who I am, I need to get on podcasts” but you look at your calendar and there’s nothing on there that’s helping you get more visible - there’s a misalignment, and there’s a lack of workability. You have to change something in your calendar. When Jess transitioned from closing sales herself to managing a sales team, she struggled with “I don’t have time to train the sales team.” In reality, she didn’t have time not to. If visibility is the thing that your business needs, nothing else on your calendar is more important than that. You are planting seeds with your calendar. If you’re focusing on visibility, it’s going to be a few months before you start to reap the rewards, it’s not overnight. Is your calendar reflecting where you want to be? The direction you want to be steering the ship with? If not, it’s time to reevaluate and recalendar! It’s crucial to ensure that your calendar reflects the priorities of your business!
18 minutes | 14 days ago
Financial Fitness with Tracey Bissett
Today is a special client feature episode of Rock the Podcast with finance expert Tracey Bissett! Tracey is on a mission to redefine the world's economic future by increasing the financial literacy of entrepreneurs, also known as financial fitness. With over 20 years of experience in the financial services industry, Tracey can help entrepreneurs in all industries, both on and offline. As the founder, President, and Chief Financial Fitness Trainer at Bissett Financial Fitness, Inc., Tracey helps her clients understand and improve their level of financial fitness with a goal of increased confidence using their financial skills so they can be successful in their financial life. In addition, Tracey is a professor at Centennial College’s School of Business program and regularly leads speaking engagements to increase financial fitness awareness. Tracey starts the episode by talking to us about entrepreneurship and cashflow. Most early entrepreneurs are looking at their profit and loss, and their sales and expenses. Tracey notes that depending on your business, just because you make a sale does not mean that you necessarily have the cash in the bank. There can be a disconnect for business owners between sales and cashflow. Cashflow is money coming in, money going out, and the timing in which that happens. If you’re in a coaching or service business, you’ll often have payment plans for your clients. As the owner, you might track the sale as it comes in, but you’ll get the money monthly. That’s where this disconnect between what the sales says and what you have in the bank occurs. Cashflow is the lifeblood of any business. Cashflow dictates whether you keep going or you don’t. Tracey has seen companies go under in as quick as 90 days when they don’t have cashflow coming in! Another issue Tracey addresses with her clients is billing and collection. Tracey worked with a client who had over $300,000 in sales, but lost $100,000 because she billed them too late and was unable to actually collect the money. Collection is critically important to understand in your business. Entrepreneurs need to understand what is normal for their industry, make sure they have good billing and collection practices, and that they’re actually keeping track that the money is coming in. Jess had a similar experience starting out as an entrepreneur. After Jess’ first sales call, she told her brand new client that she would bill him at the end of the month. He gave her a great tip, which is “collect the money up front.” Tracey encourages entrepreneurs to talk to other people in their industry to find out the best practices in billing and collection, because it varies in different industries. It’s important to find out where the boundaries are and to be transparent with your clients about your billing practices. Many business owners will offer a discount if their client pays up front as opposed to in monthly packages, which can be very helpful for entrepreneurs who no longer have to reach out every month for payment. Tracey also notes that mindset plays a huge role in payments. The main driver if someone is going to pay you is not if they have the money, it’s their character. If they have the willingness to pay you, they will. On the topic of mindset, Tracey and Jess also discuss the problems entrepreneurs face when they are pricing their services. According to Tracey, service providers are typically bad with their pricing-- they often don’t charge enough! When deciding on your prices, Tracey suggests factoring in expenses and profit margin as well as doing some research into your target market. You’ll want to ensure that your target market wants to pay for what you’re selling. Tracey also recommends that entrepreneurs and business owners take a regular salary from their business, and factor that into their pricing. If you want to apply for a line of credit, you’ll have to prove that you have the money to pay it back! That steady income will also be imperative for you to meet your goals. Increasing your prices will also give you more freedom to hire a team to take on more clients and invest in marketing and visibility to help you grow even more. Jess and Tracey agree that oftentimes entrepreneurs face mindset blocks when it comes to their pricing. Tracey believes that we get our mindset about money when we are very young, about 5-7 years old. This mindset comes from our family and our emotions toward money. People need to be observant with how they react when things pertain to money, and if you don’t like your reaction, you can change it. The bulk of the population comes from a place of scarcity, and therefore has a scarcity mindset with money. It’s okay if you feel that way, but you don’t have to feel that way! Observe your reactions, then make some changes. It’s not going to happen overnight but one thing you can do is practice gratitude to change your money mindset. Most of us have heard that we are a function of the people we spend time with. Tracey recommends that we spend time with people who are grateful and people who are looking at money in a different way in order to improve our money mindset. Look at what you’re offering, validate it in the market by looking around at your competitors. If yours is better and has more value, charge more! Tracey is a firm believer that you need to spend time on your finances monthly in order to grow your business! You can head over to Cashcoach.biz for a free money meaning agenda from Tracey!
13 minutes | 17 days ago
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company. Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around. The Interview Connections Vision Statement is in three parts: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world. Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist. Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?” Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs. We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?” More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from. 2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has transformed Margy as a person as well. It’s changed how she’s showing up every day in her life. Margy has been transformed from having these consistent conversations with fellow entrepreneurs on their podcasts. Part III: Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership Several months ago, Jess and Margy put out an episode on how to be exclusive with your client base. At Interview Connections, we are booking our clients on podcasts, we are helping get their message out in the world. We cannot work with people, when we do not believe in their message! For us at Interview Connections to continue to grow, we have to feel connected and aligned with entrepreneurs that we’re working with. We have three important values that our clients must embody: integrity, authenticity, and leadership. When you first start out in business, you’re not putting as much thought about who you are working with. Because you’ve just got this service you’re providing, it’s easy to say great let’s work with anyone! Ask yourself, “What is my legacy? What is the impact I’m having on the world? What is the impact that my company is having on the world, with or without me? Who is this business in the world? Who am I serving?” And when you’re serving people who you believe in, and who you’re aligned, you will grow so easily. For 2021, Jess and Margy set a goal for Interview Connections to grow from 2 million in revenue to 10 million, and growing to that height while maintaining our vision and our core values of who we are as a company! What is your vision statement for your company? Join our Facebook Community, the Guest Expert Profit Lab, to share your company’s vision and goals!
19 minutes | 24 days ago
Joint Ventures with Hosts with Mark Willis
In our final installment of our December client feature series on Rock the Podcast, we’re rebroadcasting a live testimonial interview with Mark Willis! Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients. Mark is a Certified Financial Planner™, a two-time #1 Best Selling Author and the Owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement. Mark says that Interview Connections has been like rocket-fuel for his business! He likens the team here to the person at a party who always introduces you to the best people at the party. Mark’s business has been having “good problems.” He’s having problems getting people on his calendar - he’s booked out over 6 weeks! Mark has had to hire additional associates to take care of all the new leads and clients he’s been getting from podcast guesting. Mark worked one-on-one with us at Interview Connections to construct a great call to action for Mark to use on podcasts. After simplifying his CTA, Mark has seen hundreds of leads come to his business from podcast interviews. He also worked with the team here on perfecting his green-room chat. Mark knows just how important those minutes before and after the actual interview are! One of the best results Mark has seen from podcast guesting, is the opportunity to work on joint ventures with the podcast hosts he’s connected with. During the green room chats, Mark likes to have “storm starters” with the hosts, where he will brainstorm ways that they can work together. Examples of these opportunities include a live Facebook Q&A, a collaborative workshop, and even co-authoring a book together! Podcast guesting is an incredible lead generation tool, and Mark knows that your relationship with the host is a major factor. Mark always lets the host shine on their own show, and is incredibly respectful of the host and their audience. He explains that the host has already built trust with their audience, so your guest appearance on the show is already being presented in a favorable light. Mark feels that getting yourself booked on podcasts is not all that difficult. However, what Interview Connections has done for Mark is get him on the right shows! From the last 13 shows that we have booked Mark on, he has met 68 potential clients. That averages five potential clients per show! Out of those last 13 shows, Mark has worked with 8 of the hosts in a joint venture! As a financial advisor, Mark always recommends long-term steady investments, and podcast guesting is no different. Podcast guesting is a steady investment in your capacity to tell a story, and partnering up with people who can introduce you to the right people in the room is absolutely a proven path to success. The people who stick with it are the ones with the most success! If you’re an entrepreneur, the most important asset in your portfolio is your business! It’s imperative to make smart investments for that business. As entrepreneurs, our opportunities for in-person networking events are very limited, and there is no better time to start leveraging virtual networking! Mark ends the interview discussing the importance of a growth mindset, and ensuring that you surround yourself with other entrepreneurs that embrace a growth mindset!
22 minutes | a month ago
$52K in Sales from Podcast Guesting with Mia Hewett
For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Mia Hewett! Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence™, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me.” This allows her clients to stop secretly struggling and live in alignment with their dreams so that they can scale to 6 and 7-figures the fast way. Mia has helped hundreds of entrepreneurs who've always known they were meant for more. She unravels what is making entrepreneurs struggle. Mia helps 6 & 7 figure entrepreneurs get to the next level, once she helps them get out of their own way. She wants entrepreneurs to step into the spotlight and be seen. Mia herself struggled with feeling healthy once she achieved a certain level of wealth. She dug deep and discovered childhood trauma that was still holding her back. When people experience this kind of childhood trauma, they make three really quick decisions: They make the trauma mean something about them. “There’s something wrong with me.” They make it mean their voice doesn’t matter. “What I have to say isn’t important.” They make it mean that the world is not a safe place. Before Mia’s traumatic event, she was adventurous, always expressed herself and liked to be seen. After that experience, she became withdrawn and stopped speaking up. When we go to be seen, it goes against a decision we made when we were really young: “Don’t you dare to be seen again.” Mia advises that the fastest way to move forward is through acceptance of this. Another important action for moving forward is forgiveness. Mia explains that you have to forgive yourself for how you reacted to the trauma - you as a young child was doing the best that you could. Mia explains that acceptance and forgiveness is always going to be the bridge to your alignment. For you to be in your power, you want to get your mind, your emotions, and your actions all working in the same direction. Once you achieve that, you’re unstoppable. Working with Interview Connections, Mia has made over $52,000 from podcast interviews! Mia utilized the resources with us here to brainstorm and pivot her message to see the most ROI. Mia landed two hosts as clients, and has generated even more sales from listeners of podcasts. Mia has also leveraged many sales through referrals. When she appears on a podcast, the hosts and the listeners will begin to recommend her to their own circle of entrepreneurs. Mia still has several interviews that have not yet recorded or aired, including an interview with Ali Brown. Once her entire package with Interview Connections has been completed, Mia is confident that they will have well over $100,000 in sales that they can contribute to podcast guesting! Mia agrees that this strategy will pay you dividends if you give it the time and effort that it requires. You can connect with Mia directly via email - firstname.lastname@example.org
25 minutes | a month ago
How to Close High-Ticket Clients on Podcasts with Chris Kenney
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Chris Kenney! Chris is a sought-after business leverage expert who teaches coaches and consultants the Chris Kenney Sales Mastery Formula. This tried and true method goes far beyond traditional sales training! Chris knows the key to building a successful business is to focus on one thing – SALES. He specializes in teaching his clients how to sell in an authentic, non-pushy, genuine way with no gimmicks or schmoozy techniques. He believes we all have within us exactly what we need to courageously pursue our deepest desires, tap our own potential, and show up with power and resilience. As a global speaker, he challenges others to re-imagine selling and is a passionate champion of authentic leadership as a path to empowerment and success. Chris brings wit, humor, and a fresh approach to what in many times is a dry and worn out subject. He illustrates how sales is never about the money (which comes to a surprise to many). More than a cookie-cutter strategy, he focuses on the root of urgency and teaches you how to do the same for revolutionary results. Being bold takes courage. Chris is the master at showing people that business doesn’t have to be hard. And more-over shares his secrets that provide consistent income and impact for himself and his students. When Chris signed up with us at Interview Connections, he didn’t even have a computer. He built his business to almost 7 figures, just using a cell phone. Chris has since pivoted from an offline strategy, to an online strategy. Podcast guesting has increased Chris’s reach and exposure dramatically - allowing him to take on clients all around the world. Now, hosts come to Chris and request him to be on their show because of the brand awareness he has created by using the podcast guesting strategy. He says that his job of selling becomes much easier after podcast guesting has done the heavy lifting in creating incredible brand awareness. Chris was also able to land a $13,000 sale from one podcast, by enrolling the host in his program! On her podcast, his call to action was to join his Facebook group. The host joined the group, attended a live launch and enrolled in his program. While onboarding her, she told Chris “I was sold by the end of your podcast interview with me.” Chris contends that anyone can get on podcasts, but the challenge comes when you want to get on the right podcasts. Interview Connections helps entrepreneurs get on podcasts that not only reach their target audience, but are often hosted by ideal clients. “The bridge between the physical and the spiritual is faith,” says Chris. The physical is what you have now, the spiritual is what you want, and the bridge that takes you there is faith. In order for someone to get where they want to be, they are going to have to take leaps of faith. And if they’re not willing to take leaps of faith, they’re likely to stay where they’re at. Chris knows that people make their own money rules. Your current set of money rules is what is creating your current result, and if you want different results, you have to break your money rules. When people say, “Woah that’s a big investment and that makes me uncomfortable,” Chris says that’s what is so great about it! This is an opportunity for you to step in, an opportunity for you to invest in yourself and break a rule around money that is holding you back. If you’re trying to get to a million dollars in sales, you have to behave like a million dollar business owner. A middle class mindset is scarce, and a 7-figure mindset focuses on investing to earn more. Chris argues that you have to make money decisions based on where you want to be, not based on where you are. Chris believes that the universe is always trying to bring you what you need, and sometimes people resist it. Most people are not willing to take the leap of faith, and they stay stuck. The opportunity shows up at the door, but you have to be willing to open the door. The reason you manifested this opportunity is because this is something that you actually need. You can’t have a problem without a solution; if a problem is present then the solution is present. The reason people get stuck in a problem is because they resist the solution. You can connect with Chris on Facebook!
52 minutes | a month ago
Podcast Guesting for 7 Figure Women Entrepreneurs
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, we’re rebroadcasting a panel on podcast guesting, hosted by Nikki Nash! Nikki is a marketing expert, Hay House author, and the creator of the Market Your Genius brand. Nikki brought on Michelle Bosch, Co-Founder of Orbit Investments and the Land Profit Generator Program, Myoshia Boykin-Anderson, founder and CEO of one of the leading IT Consulting companies in the country, Naketa Thigpen, balance and relationship Advisor and CEO of ThigPro, and our very own Margy Feldhuhn! The first question that Nikki brought to the panel was: What had you say, “I’m interested in using podcast guesting for my brand and my business?” One of the reasons that Michelle loves leveraging the podcast guesting strategy is because of the time that podcast interviews allow her to explain exactly what she does, and who can benefit from her services. Michelle notes that having a mindset of service is key for podcast guesting, and that she always comes to interviews thinking about how she can help the audience. Michelle adds that while podcast guesting used to be a “nice to have” marketing strategy, it’s become an absolute necessity in 2020. Myoshia discussed how podcast guesting allowed her a visibility that she would have never achieved otherwise. Not only did podcast guesting increase Myoshia’s reach in an incredible way, she also pointed out that her podcast interviews bring her a continuous ROI because they are evergreen. She could guest on a podcast that might reach an ideal client a year later! Margy brought up the idea of how podcasts offer a smaller, but much more engaged, audience. An Interview Connections client had been making regular TV and radio appearances, but wasn’t seeing a lot of leads come through. Once he began podcast guesting, he saw a 400% ROI. Margy also shared about how important it is to leverage high-end networking opportunities and build relationships with podcast hosts. Naketa, who hosts her own podcast, talked about how she wanted to create a safe space for high-level individuals to talk about their journey. Naketa wanted to leverage these interviews as a gift to her community, and her specifically curated audience. Nikki then asked about everyone’s nurturing period. How long does it take for someone to say “I heard you on a podcast, and now I’m ready to buy.” Michelle uses a two-pronged approach in her call to action. She invites listeners to join her free Facebook group, but Michelle also offers a consultation call for any listener who might be ready to take the next step. She also has a special landing page link that she’ll only use on podcasts, so they can track exactly which leads are coming from podcast interviews. (Because of this link, Michelle knows that she has made over $150,00 in sales just from podcast interviews!) Michelle said that it’s important to be available, whenever your lead is ready to buy - which could be right away or in a few months from when they first hear you. Margy considers podcast guesting a mid-term to long-term strategy. While some clients see a really fast ROI from one or two interviews, it’s more likely that you’ll see success from consistently getting out there on podcasts. Margy’s CTA is also to join a free Facebook community, featuring loads of content and trainings. Generally once someone is in the Facebook group, if they’re going to convert, they will during a live launch which Margy hosts once a month! Myoshia has a free Facebook group that she will promote in her CTA as well! Myoshia typically sees leads convert after 6-8 weeks, but sometimes it will take longer. The time in between someone joining the group and converting is certainly not time wasted. Myoshia pointed out that the free Facebook community shows your integrity. It shows that you care about more than the sale, you really want to help your leads and see them succeed. Nikki then asked, “What’s one thing people need to know before they jump into using podcasting for business growth?” Myoshia believes that one of the most important things is to have 100% clarity around your message. Her biggest piece of advice is to show up as your true self. If you can focus on that, your results will be phenomenal. If you can shine as your authentic self, someone listening will be inspired to take action. Naketa recommended that you look at your “why.” Why do you want to start podcast guesting? If it’s just because other people are doing it, you might not be in the right place to start. Naketa says to look at why you want to connect, and what gifts you can bring to the community that are within your bandwidth. Michelle’s number one thing people need to know before podcast guesting is to have a service mindset. Michelle gets out on podcasts to spread her message and be of service. She wants to stay in her zone of genius, and not waste time on researching and pitching the right shows. Michelle, who works with us here at Interview Connections, highly recommends working with an established agency! Margy’s best piece of advice is to be all-in. She sees many people dabble in podcast guesting, with one foot in and one foot out, and they don’t really see results. Margy believes that if you can’t commit a full year to the podcast guesting strategy, you shouldn’t even start. For this strategy to really work for people, they need to make it a regular part of their marketing budget. Connect with Michelle on facebook or at her website! Connect with Myoshia on facebook or at her website! Connect with Nikki at her website and listen to her podcast! Connect with Naketa on facebook and listen to her podcast!
25 minutes | 2 months ago
Sustainable Family Business with Nike Anani
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews Nike Anani, author and consultant to NextGens that seek to lead their family businesses! Nike helps NextGens rise above operations into a non-executive board role with credibility, so that they are able to lead and formulate a plan to future-proof the business, becoming more effective change agents. A part of a family business herself, Nike grew up in Nigeria and the UK, and fell in love with entrepreneurship. In Nigeria, over 90% of businesses are family businesses but only 2% survive beyond the first generation. Nike’s goal is to help close that gap and help more family businesses thrive. She discusses what a survival mindset means for businesses, and how it can actually be detrimental to long-term growth. Nike proposes refocusing on a sustainability mindset, and what that looks like. She also reveals her theories for why so many family businesses don’t survive past the first generation, and what founders need to do in order to propel their businesses into the second generation! You can connect with Nike at her website! https://nikeanani.com/
27 minutes | 2 months ago
Shifting to Homo Spiritus with Sophie McLean
On today’s episode of Rock the Podcast, Jess interviews client and wisdom teacher, Sophie McLean! Sophie McLean's mission is to contribute to the creation of a new culture for humankind; or the shift from Homo Sapiens to Homo Spiritus. As a wisdom teacher, Sophie has spent decades leading transformational seminars to over 80,000 people around the world, of all ethnicities, ages, religions and social backgrounds – all engaged with the universal existential questions of “Who and what am I?” and “What is my life about?” In this episode, Sophie discusses her lifelong fascination with humanity, and trying to answer the question “What does it mean to be a human being?” Sophie talks about the ego, and how the ego is everything that you identify with that is not actually who you are. To illustrate, Sophie says that many of us might be a lioness, but trying to fit into a lamb’s costume. Identifying with the ego-mind means identifying with emotions, anxieties, regret, worry and a whole host of other problems. Working with Sophie helps her clients stop and look, work on themselves in a deep way, and eliminate victimization and suffering from their lives. Sophie stresses the importance of shifting from identifying to the ego to, identifying to the soul. You can connect with Sophie at her website: https://www.sophiemclean.com/
21 minutes | 2 months ago
Dogs Who Can See the Rainbow with Sim Sibanda
On today’s episode of Rock the Podcast, Jess interviews client Sim Sibanda! Sim is the founder of Glow Coaching and the leading expert in helping high achievers break free from toxic relationships. Sim helps her clients break through the obstacles that seem to be holding them back in life. She firmly believes that life is too short to be unhappy, unsure, or unfulfilled. She’s here to help her clients achieve a more positive outlook on life, and provide them with all the tools necessary to get them there. In this episode, Jess and Sim discuss how an argument in English class helped lead Sim to relationship coaching, Sim’s speciality working with millennials, and the benefits of writing down your entire life story. Sim talks about working with “dogs who can see the rainbow,” meaning people who know things are in the world that they cannot see. Sim believes that unless you hope that you have the capability to believe in yourself, you will not be able to grow. Listen to the full episode to learn more about relationship coaching in a globalized world, working through generational gaps, and Sim’s tip for partners living together during quarantine! You can connect with Sim by sliding in her DMs on instagram @glowcoachingbysim
23 minutes | 2 months ago
Practicality & Spirituality with Tiffany Nguyen
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews client and spiritual life coach, Tiffany Nguyen! Tiffany helps busy professionals and sensitive, high-achievers reconnect with their truths and live authentically. She combines practicality and spiritual wisdom to guide people towards clarity and confidence in who they are, leading them to inner peace and happiness. With her analytical brain and her intuitive Tarot reading skill, Tiffany brings a unique approach to one’s self-transformation journey. After moving to the United States at 16 years old, Tiffany soon had to face her own biggest fear: loneliness. As the years went by, she grew tired of chasing the next thing and feeling lost, and decided to look within. Tiffany created the Happiness Blueprint to illustrate how people can build a fulfilling life for themselves. Listen to this episode to learn about why faking happiness is most harmful to ourselves, what someone needs to do before working with a spiritual teacher, and what it actually looks like to work with someone like Tiffany! You can connect with Tiffany at https://spunkyspiritualist.com/
9 minutes | 3 months ago
On today’s episode of Rock the Podcast, Jess and Margy talk about going on a competitor’s podcast. While it may seem like a bad idea, going on your competitor’s shows can be a very strategic move. Interview Connections client Jon MacDonald was hesitant to appear on a competitor’s podcast, but after his interview went live, he was invited to speak at YouTube HQ because of that exact interview! When a host from the same space as you accepts you as a guest on their show, they have found value in your unique experience. This shows that they have a mindset of collaboration not competition. The podcast industry is very collaborative, and many hosts will take competitors on their show to give value in a complementary way. You’re the only one who has your story. There may be other people who provide a similar service, but no one is the same as you. No one has your background, no one does it exactly the way that you do. There is space for everyone. There are people who are going to resonate with you, and there are people who are going to resonate with someone else. You can focus on: What makes you unique? Why are you different from the host? Look at your mindset, what is that lack mentality? What is driving that fear of going on a competitor’s show? If you need help answering any of these questions, listen to the full episode to learn more about the benefits of going on a competitor’s podcast!
25 minutes | 3 months ago
Applied Neurology with Elisabeth Kristof
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews client and expert in applied neurology, Elisabeth Kristof! Elisabeth is the founder of Brain-Based Wellness, a revolutionary online platform that trains the nervous system and body to resolve old patterns, improve performance, and increase well-being. In this episode, Elisabeth discusses why change threatens your brain at a physiological level, and how we can improve the overall health of our nervous system. Elisabeth and Jess discuss what exactly applied neurology is, the difference between survival mode and performance mode, and how these affect entrepreneurs in particular. She explains how to listen to and understand signals from your nervous system, and what they might be telling you about your body. Listen to the end of the episode to learn an amazing neurohack that will allow you to think more clearly and connect more presently when speaking on podcasts! You can learn more about applied neurology and connect with Elisabeth at https://brainbased-wellness.com/
18 minutes | 3 months ago
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy talk about the importance of visibility in your business. While many new business owners and entrepreneurs see the value of investing in back-end operations and systems, Jess and Margy urge you to consider how your business would change completely if your visibility was a main focus. What holds people back from gaining visibility? Oftentimes, it’s fear of success. Getting to the next level of revenue requires you to leave your comfort zone, and start entering circles where you’re the new kid in town. Another reason people are held back from becoming visible is lack of confidence. Jess and Margy discuss why it’s important to figure out what is holding you back and to take imperfect action as your first step. What can you expect when you have a breakthrough in visibility? Firstly, you’ll see a steady and consistent stream of leads that are finding you. You’ll see increased confidence in your abilities and expertise. You’ll see new opportunities in the form of interview requests, speaking engagements, new business ideas and new revenue streams. Podcast guesting is the best way to increase your visibility and speak to a highly-curated audience of your ideal clients. If you need help with your visibility, head over to interviewconnections.com/call to schedule a free consultation with our New Media Strategist, and take the first step to increasing your visibility today!
20 minutes | 3 months ago
Financial Planning with Radon Stancil and Murs Tariq
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews clients and certified financial planners Radon Stancil and Murs Tariq. Jess, Radon, and Murs discuss their business partnership at Peace of Mind Wealth Management, and how each of them became interested in financial and retirement planning. Radon and Murs talk about the best time to start working with a financial planner, and what you need to do before you work with a CFP. They discuss the differences between active and passive investing, and what pitfalls you can avoid in your own retirement planning. Head over to https://pomwealth.net/podcast/ for a free educational video series on how to secure your retirement!
13 minutes | 3 months ago
Clarity in Your Numbers
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy discuss the value of gaining clarity with your numbers. Jess and Margy stress the importance of having focus in the direction that you’re going in your business strategy, and having clarity in your data is incredibly important to that focus. Laying your numbers out in a way that works for you (spreadsheets work great for Margy!) can reveal blindspots and create lightbulb moments for your business. Data doesn’t lie. You can tell yourself a story about what happened during a launch or during a quarter or a year, but looking objectively at your numbers takes the interpretation of that story out of the equation. Over here at Interview Connections, laying out our numbers was so helpful in not only telling us where to spend our budget, but where we shouldn’t be spending time and money. Getting clarity in your numbers is a game changer. Not only should you be looking at your data laid out in a spreadsheet, but you should be showing your numbers to a trusted mentor so that another set of eyes can point out potential blindspots from an objective set of data.
25 minutes | 3 months ago
Overcoming Narcissistic Abuse with Triptta Neb Butkovich
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews client Triptta Neb Butkovich, an abuse recovery coach. It is Triptta's mission to provide a safe and open environment for 1 million victims of narcissistic and emotional abuse, help them learn to value themselves for who they are, and finally begin to enjoy healthy relationships. Jess and Triptta discuss what exactly narcissistic abuse is, when narcissism becomes a disorder, and Triptta’s personal journey of surviving a narcissistic abuser. After Triptta’s experience with narcissistic abuse, she had to begin figuring out her identity and her values all over again. That’s when Triptta understood that she wanted to help the millions of other victims of abuse. She helps her clients define their values, set boundaries, and discover their identity post-abuse. For anyone listening who has someone in their life that may be suffering from emotional abuse, Triptta tells us to believe them. Triptta’s final piece of advice: “Love yourself, it’s not selfish.” You can connect with Triptta at https://designyou.ca/
21 minutes | 3 months ago
0 to 7 Figures with Podcast Guesting
Jess and Margy reveal how they grew Interview Connections from 0 to 7 figures by leveraging the power of podcast guesting. In the first year, Jess was able to take the company from 0-6 figures, but it wasn’t until she joined forces with co-owner Margy, that they were able to level up to 7 figures. In the early days, Jess cast a wide net, and connected with everyone that she possibly could. As a new mom, she wasn’t able to go to networking events all over the country. Instead, Jess used podcasts as a way to connect with hundreds of people across the world. Another important aspect of podcast guesting that Jess learned in the early days is that your story matters, no matter how successful you are. Margy became co-owner of Interview Connections in 2018, and helped grow the company to 7 figures. Margy found that podcast guesting helped her practice her story and become a known figure in the podcasting community. Podcast guesting is great for SEO and social proof, and Margy invites thought leaders to ask themselves, “Does Google know that I am a thought leader?” By consistently appearing on podcast interviews, you will flood Google with why exactly you are so amazing and unique. If you want to create better, quality, leads for your business, you need to register for our FREE Virtual Speaking Bootcamp, premiering tomorrow! This Bootcamp will teach you the three pillars to successfully monetizing podcast interviews! Head to interviewconnections.com/bootcamp to register! Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.
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