Created with Sketch.
37 minutes | Jun 7, 2021
Retail Design Special: What’s Trending in Stores?
What does the store of the future look like? A common question that is being answered in completely new ways due to the pandemic. During this special episode of Retail Remix, we have two design experts on board to discuss the latest research, investments and best practices that are driving design innovation. Aaron Birney of Gensler has helped brands across industries develop their store experiences and Jessie Dowd always has a finger on the pulse of the latest trends and success stories. Check out this episode to learn: How retailers are budgeting for design needs and goals; Which tech trends are influencing design decisions; and How to develop a customer-first design strategy. RELATED LINKS Learn more about Gensler Dig into the design:retail research Subscribe to design:retail
39 minutes | May 24, 2021
Riding the Wave of Brand Disruption
Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has for businesses moving forward. Listen to learn: How brands can best “ride the wave” of disruption and develop a proactive plan to action; The social, environmental and sociological trends shaping the rules of branding; and Tips for navigating shifting consumer behaviors and competitive insights to optimize your brand. RELATED LINKS Learn more about Metaforce Read Allen’s insights on Forbes Buy a copy of Shift Ahead
35 minutes | May 17, 2021
Evil Robots, Killer Computers and Other AI Myths
Dr. Steven Shwartz has more than 40 years of experience in artificial intelligence (AI). A researcher, analyst, author and investor, Steven has invaluable knowledge of how the technology has evolved and, most of all, how retailers can realize the value of its capabilities.As a result, Steven has uncovered some misconceptions and flat-out lies about AI. During this episode of Retail Remix, Steven and host Alicia Esposito discuss the most common myths that are impacting AI adoption, and what is needed to drive progress and innovation. Listen to learn: The political, economic and social implications of AI’s maturity; New AI trends and applications for retailers; and Ways to harness the power of AI and humanity to minimize bias and accelerate productivity. RELATED LINKS Read more insights from Steven Shwartz Buy a copy of Steven Shwartz’s book Learn more about Zoox
40 minutes | May 10, 2021
Creating Value with Vending Machines
“Vending commerce” is joining the contactless commerce conversation. While product vending machines have been a staple in airport terminals for years, Dawn Dickson, Founder and CEO of PopCom, believes implementation will reach new heights in the digital-driven era of retail. During this episode, Dawn makes her case for the vending machine’s powerful role in the customer journey. In fact, she believes it will add new value as shoppers look for more seamless and self-guided experiences and retailers seek more in-depth data about their consumers’ omnichannel behaviors. Listen to learn: How intelligent vending machines work to connect digital engagement and more anonymous in-person experiences; Different use cases for vending machines from direct-to-consumer and big-name brands alike; and Why PopCom is harnessing its technology to support struggling spaces and local retailers. RELATED LINKS Learn more about PopCom Learn more about PopShop Local Follow Dawn Dickson on Twitter
41 minutes | May 3, 2021
Why It’s Time for Retailers to Measure Brand Intimacy
During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical time will set a new standard in brand intimacy moving forward. This week, host Alicia Esposito sits down with Mario Natarelli, Managing Partner at MBLM, to discuss the firm’s Brand Intimacy COVID Study. Listen to learn: Why retailers should pay more attention to brand intimacy than brand loyalty; The archetypes that drive brand intimacy; and Key lessons from retailers leading in brand intimacy scores. RELATED LINKS Learn more about MBLM Dig into the COVID research Download the retail-specific COVID research Access more resources on brand intimacy Create a custom dashboard
36 minutes | Apr 26, 2021
How Messaging Drives Contextual CX
As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on: Which new consumer behaviors are driving the shift to contextual CX; Common challenges with disparate communication solutions that hinder success; and How messaging can support all stages of the funnel, from initial engagement to conversion and customer service. RELATED LINKS Learn more about the value of messaging for retail businesses Get a live walk-through of the Interaction Management Platform for Retail
38 minutes | Apr 19, 2021
Fulfillment: Retail's New 'Big E' Opportunity
This week’s episode is brought to you by Gimbal.Of all the different trends and tech in the industry, 56% of retailers say they expect supply chain to be the area they transform the most over the coming years. Why? Because as consumers expect instant and convenient access to products, fulfillment is becoming a key point of differentiation. EY’s Americas Consumer Retail Leader Jeff Orschell, calls this a “big E” experience opportunity. Listen to this episode to learn: EY’s five consumer segments that have emerged from the pandemic and their channel preferences; Why fulfillment is being perceived as a growth center, not a cost center; and How supply chain and fulfillment innovation will impact customer loyalty. RELATED LINKS Learn more about EY’s research See how the pandemic shaped consumer behaviors Read how you can create a resilient future for your business Thanks to this week's sponsor, Gimbal. Learn how you can deliver magical experiences for all your curbside and in-store pickup customers.
35 minutes | Apr 12, 2021
Is the Future of Personalization...Handwrytten Notes?
Do you feel overwhelmed by the volume of emails and messages you get? So do your consumers. In fact, David Wachs believes they’re so overwhelmed that they’re spending less time engaging with your marketing messages...and more time deleting them. That’s why David made a career shift from digital to more personal communication. With Handwrytten, he’s helping businesses of all sizes master the art of the handwritten note. Listen to this episode to learn: How different retailers are integrating handwritten notes into their campaign strategies; What personalization trends will emerge out of the digital-driven movement; and Why marketing teams will need to rethink the way they measure the success of “handwritten campaigns.” RELATED LINKS Learn more about Handwrytten Connect with the company on Twitter See how it works
43 minutes | Apr 5, 2021
How Sephora and BuzzFeed Close the Trust Gap
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of Retail Remix, Margot shares why she felt a book like this was needed, and real-life examples of brands that have successfully tackled audience cynicism and built powerful content engines. Listen to learn: Why the “3 V’s” of trust (vulnerability, voice and volume) should guide every brand’s approach to content strategy and branding; How Sephora and BuzzFeed are embracing community and transparency to breed trust; and Tips for bridging cultural gaps and department silos to make trust a true “business problem.” RELATED LINKS Learn more about Appropriate, Inc. Buy a copy of Margot’s books Connect with Margot on LinkedIn
50 minutes | Mar 29, 2021
Social Stores, Micro-Fulfillment and the Future of Experiential Strategy
Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation. During this episode of Retail Remix, Michelle shares her take on experiential marketing’s evolution and how brands and retailers can prepare for the future. You'll learn: Why the principles of journalism, marketing and sales support customer experience design; The key drivers for creativity and successful problem solving for customer activation; and How new real estate trends and retail executive priorities, including fulfillment, are driving the future of experience. RELATED LINKS Learn more about A Non-Agency See Michelle’s lecture on customer experience design from Retail Collaborate Conference
43 minutes | Mar 22, 2021
The Truth About 'Woke Marketing’
Cause marketing. Purpose-driven marketing. Brands across industries are hearing these phrases more frequently as consumers seek to align with brands with similar beliefs. But brands that simply create one-off campaigns based on social holidays risk looking like performative allies. To help organizations navigate through this exciting (yet inundating) era of “woke marketing,” Katie Martell is studying the intersection of marketing and social issues. During this episode of Retail Remix, Katie shares her research from her documentary and book, both aptly called Woke-Washed, including the brands that are tackling this movement successfully. You’ll learn: The social and economic issues impacting consumer behaviors today; How to identify “woke-washing” in your campaigns and strategies; and Best practices for aligning core values to social movements and issues. RELATED LINKS Visit Katie Martell’s website Learn more about Woke-Washed
47 minutes | Mar 15, 2021
What You're Getting Wrong About Retail’s Reinvention
This week’s episode is brought to you by Podium. The pandemic has accelerated retail’s latest reinvention. While the news cycle is churning out new ideas, predictions and perspectives about this reinvention, Andrew Smith, Co-Founder of ThinkUncommon, believes folks are getting a lot wrong. Andrew and his fellow co-founder Gareth Jude tackle these myths and misconceptions head on with their new book, Retail Innovation Reframed. During this episode, Andrew sits down with Alicia to dig into their final opus, touching on: The top myths about post-COVID retail; The trends and tech that will rise to the top amid recovery; and How retail leaders can tackle the cultural issues that make innovation projects fall flat RELATED LINKS Learn more about ThinkUncommon Buy a copy of Retail Innovation Reframed Follow Andrew on LinkedIn A word from our sponsor, Podium! Retailers know that it doesn’t matter how great your website is if people can’t find it. Podium helps you get found and chosen by making it easy to get reviews from your happiest customers — just by sending a simple review request through text. Learn more at Podium.com.
47 minutes | Mar 8, 2021
Hacking the Social Algorithm
Each social network has a unique way of rating content based on the unique needs and behaviors of its users. Their goal is to ensure they’re creating highly curated, relevant feeds that feature only the best content. These algorithms are what make the apps so engaging — even addictive. But how do different algorithms impact brands and retailers who are working diligently to create a diverse library of content that drives customer acquisition, conversion and retention? Matthew Maher, Founder of M7 Innovations, breaks down must-know information about the current social media climate and ways to monetize new capabilities. You’ll learn: How social media is driving the future of contextual commerce; Why brands need to closely assess and tailor their content strategies for different platforms and their inherent behaviors; and What “dark patterns” exist within social networks and what organizations can do to combat them. RELATED LINKS Learn more about M7 Innovations
34 minutes | Mar 1, 2021
How Brilliant Earth Became a Purpose-Driven Innovator
Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation. But what’s driving Brilliant Earth today, while so many businesses are trying to find their footing and forge a path for the future? We sit down with Co-Founder and CEO Beth Gerstein to talk about what drives her as a leader—and what drives the business at large. She shares how the company has: Accelerated experience innovation and improved culture despite work-from-home realities; Prioritized product innovation through new partnerships, charitable giving initiatives and embracing blockchain; and Balanced contributing to relevant social issues and giving back, while still staying true to the brand mission. RELATED LINKS Learn more about Brilliant Earth Follow Brilliant Earth on Instagram Connect with Beth on LinkedIn
36 minutes | Feb 22, 2021
What Can Retailers Learn from Liquor Stores?
Beers, wines and spirits is a $3 trillion industry worldwide and this industry is seeing a significant transformation as a result of COVID-19. As consumer mindsets and behaviors change, especially as they buy more alcohol online, 3x3 Insights is helping brands and independent retailers find new ways to reach and engage their audience. These methods stem from rich data, which includes demand data, as well as rich behavioral data. During this episode of Retail Remix, Mike Provance, CEO of 3x3 Insights, spotlights the data gap that exists between brands, distributors and retailers. Tune in to learn: How consumers research, compare and consider different liquor brands and products; Which data sources are needed to create more relevant product assortments, offers and marketing campaigns across all channels; and How the liquor industry will evolve moving forward. RELATED LINKS Learn more about 3x3 Insights Sign up for the 3x3 Insights newsletter Get more insights from the team
36 minutes | Feb 15, 2021
Retail’s Tech Acceleration Continues
The Outlook Guide has been an editorial mainstay for Retail TouchPoints for nearly a decade. Every year, the editorial team gets fascinating takes from experts and analysts on the trends they believe will dominate in the year ahead. But this year’s guide was especially interesting to curate, given the great acceleration of trends we witnessed in 2020. During this special episode of the Retail Remix podcast, Alicia sits down with editor Adam Blair to discuss the latest iteration of the Outlook Guide and specifically, the trends we’ve seen evolve over time. We also catch up with Ken Fenyo of Coresight Research, who contributed to the Outlook Guide, to ask some follow-up questions about his column. Listen in to learn: How COVID-19 will influence 2021 tech spending; Tech trends that will influence the industry moving forward; and Ways to find and engage with the right tech startups to support innovation. RELATED LINKS Dig in to Retail TouchPoints’ 2021 Outlook Guide Learn more about Coresight Research
30 minutes | Feb 8, 2021
Is Payment Experience Retail’s Big Untapped Opportunity?
Millennial and Gen Z consumers are extremely cognizant of their financial health. They’re more likely to use their debit accounts and are more wary of racking up credit card debt. It’s no surprise, then, that the “buy now, pay later” space is booming. Afterpay is one of the companies driving this new payment revolution, giving consumers the power to pay for purchases over four installments, interest-free. With more than 11 million active customers globally and 63,000 retail customers, the company is venturing into brick-and-mortar stores. We sit down with Alex Fisher, who is the VP of Retail at Afterpay, to discuss the company’s staggering growth in 2020 and how she is helping expand retail partnerships across all channels. Listen in to learn: The emotional and psychological factors driving the “buy now, pay later” industry; Why and how Afterpay is expanding into stores; and The value drivers of extending “buy now, pay later” capabilities across all channels. RELATED LINKS Learn more about Afterpay
48 minutes | Feb 1, 2021
Creating Tangible Change with Diversity and Inclusion
The murder of George Floyd in May 2020 sparked a social reckoning around the U.S. It also sparked intense conversations among executive leaders — and those conversations are continuing to this day. But what separates the organizations with the best intentions and those who are taking significant action to create more opportunity and equality for black employees and other minorities? During this episode of Retail Remix, get diversity and inclusion insights, challenges and best practices from Michael Bach, who is the Founder and CEO of the Canadian Centre for Diversity and Inclusion. He also shares some key takeaways from his book, Birds of All Feathers. You’ll learn: Why understanding privilege is the foundation for any D&I strategy; How to tackle the “pipeline fallacy” in organizations by taking a measured approach to hiring and career progression; and What separates tangible D&I strategies and “PR stunts.” RELATED LINKS Learn more about the Canadian Centre for Diversity and Inclusion Learn more about Michael Bach Purchase Birds of All Feathers: Doing Diversity and Inclusion Right
45 minutes | Jan 25, 2021
The Future of the Instagrammable Moment
Yasmeen Tadia has planned corporate events for big brands from Facebook to Forbes and Laura Mercier. When the pandemic hit, she took her love of creating luxurious, memorable events and created Make Your Life Sweeter, a brand of high-end treats like cotton candy, popcorn and chocolate truffles. As her brand grew, she decided to officially venture into brick-and-mortar with a pop-up in the Galleria Dallas. The end result was an immersive café-candy store experience filled with Instagrammable moments. During this episode of Retail Remix, Yasmeen will share what she learned planning events for top brands and how these lessons influenced her moves as the founder of Make Your Life Sweeter. You’ll learn: The essence of a stellar Instagrammable moment; The future of in-store events and experiential retail; and The role of partnerships and philanthropy in building a business. RELATED LINKS Learn more about Make Your Life Sweeter Shop corporate gifting See delectable sweets on Instagram
46 minutes | Jan 18, 2021
Digitizing the Marketplace Model
This episode is sponsored by Treasure Data.As the founder of sport lifestyle brand Ball and Buck, Mark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience. After seeing the power of creating community hubs for passionate, likeminded individuals to gather, Mark started American Field (AF), a business that helps build brand partnerships and bring them to life through local discovery marketplaces. During this episode of Retail Remix, Mark shares his journey from brand founder to community builder, and how COVID has shaped his work. You’ll also learn: The new keys for a community-driven customer experience; How to find and nurture relevant brand partnerships; and Ways to evolve in-person experiences for digital channels. RELATED LINKS Learn more about AF Check out AF Spaces, the latest initiative from AF A word from our sponsor, Treasure Data:Do you have the right data and insights to keep your prospects and customers engaged? Talk to a customer data expert at treasuredata.com/retail.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021