29 minutes | Oct 8th 2018

#81 Sur La Table: From cooking class to loyal customer

Sur La Table is one of the nation’s largest kitchenware retailers and a huge component of the business is its culinary school — over 80 stores have a cooking school in the store taught by resident chefs, and more than 600,000 students annually take advantage of them. CEO Billy May talks about how this strategy helps Sur La Table acquire customers and keep them coming back for more.

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