47 minutes | Mar 28, 2021

189: Unleashing the power of audio content, with podcasting expert Kellie Riordan

The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan, one of Australia's leading podcast strategists. Kellie is the founding producer of Australia’s most downloaded podcast, Conversations; as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of more than 30 of the country’s best-known shows. Today, Kellie is the founder of Deadset Studios, a consultancy specialising in audio strategy, podcast production, and branded storytelling. Kelie joins Trevor Young for this conversation about podcasting strategy, and how great storytelling works in this intimate medium. Some of the topics discussed include: Kellie's experiences in the early days of podcastingThe steps for a solid foundation you should take before starting a podcastThe different formats podcasters are using'Podcasting 3.0' - innovations for creating and sharing audio content todayPodcasting strategies for engaging listeners quickly and producing a great showRespecting your audience's time by creating something that's worth their time and full attentionOther ways to leverage your audio content. If you need help making a great podcast or devising an audio strategy, you'll get a lot of value from this episode! CONNECT WITH KELLIE: Website Twitter LinkedIn
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