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Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. Host Trevor Young takes a look back at the first half of episodes from season 4, including interview snippets from the likes of: Author and LinkedIn expert, John EspirianLeadership communications coach, Sarah MakrisBusiness book coach, Kath WaltersB2B influencer expert and social media pioneer, Gavin HeatonLaunch strategist and design expert, Jenna SoardDigital marketing guru, Andy CrestodinaAuthor and video storytelling expert, Jonathan CreekLeading podcast strategist, Kellie RiordanFOMO marketing pioneer, May King TsangThought leadership content expert, Lacy Boggs Check out part 2 of this season finale in the next episode!

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with Damian Corbet, author of the book, The Social CEO. In this episode, host Trevor Young chats with Roger Christie, the founder and managing director of Propel Group, an award-winning Australian social media consultancy that specialises in helping leaders and organisations harness the potential of social media for the business. More specifically, the pair unpack purposeful digital branding for leaders: what's involved, and what can leaders do to build the capability in this space. According to Roger: "The reason I talk about digital brand ... because I think that's where the biggest gaps are. I think people understand the need for that physical (brand) or in a traditional reputation work. Perhaps what they haven't realized is just how important our digital brand is in influencing all that hard work you've done over the years, to feel that traditional reputation can be undone in seconds." CONNECT WITH ROGER: WebsiteLinkedInTwitter

Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's guest is Jane Tabachnick, a content strategist, publicity mentor, publishing expert and Alexa flash briefing consultant. Jane helps brands and experts magnify their message through various means, including digital content marketing, media publicity, book publishing, and via Alexa flash briefings. All this sounds like an eclectic mix, but the reality is to be successful in your communications today, you've got to become good at channel planning and integration.  In this episode, Jane and show host, Trevor Young, delve into the myriad communications options available to entrepreneurs and leaders wanting to build personal brand visibility and influence. THINK: Owned media, social media, earned media (i.e. media and influencer relations), book publishing, and Alexa flash briefings. It's a far-reaching discussion as Jane and Trevor 'join the dots' of personal brand communications. If you're keen to magnify your message in the marketplace, this episode will definitely resonate! CONNECT WITH JANE: WebsiteLinkedIn Twitter

🎉 Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build genuine personal brand influence ... in a respectful way 🎉 The legendary actor Al Pacino once said: "You’re only as good as the chances you take." It's a great quote, and one that characterises this week's guest - Steve Vallas, CEO of Blockchain Australia. Steve originally came on the show back in October, 2018. That episode - titled 'Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time' - has been, by a fair stretch too, our most popular show in terms of download numbers. To commemorate the 200th episode, we thought we'd get Steve back on to see how the investment in time and effort he made in building professional trust and reputation in the industry has paid off. (SPOILER ALERT: It has paid off!) Part one of this episode is a replay of that original interview with Steve. It runs for 29 minutes, and it's a ripper (see original show notes below). This is followed by a newly recorded interview with Steve. In this second interview (which kicks in at the 33-minute mark), Steve explains how the groundwork he put in building his bona fides in the Blockchain space has led to him to the position he holds today, helming Australia's peak Blockchain industry body. Plus we hear how he is harnessing the power of connection and conversation to further the Blockchain cause in Australia. It's a terrific yarn, incorporating heaps of great lessons and truth bombs, many of which are quite 'contrarian' in nature. If you want to make a dent in your chosen industry and are willing to put in the hard yards required, you will definitely benefit from listening to Steve's professional journey. SHOW NOTES: 128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time 👇 Steve Vallas is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is fast developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building connections and facilitating conversations with like-minded people interested in the space. In the wide-ranging interview, Steve discusses how he's gone from being unknown in the Blockchain sector in Australia, to someone with a growing profile and reputation. Along the way, he has: staged Blockchain APAC 2018, the biggest event of its kind for enterprise in Australia (taking it from idea to fully-blown conference with 45 speakers, in just 10 weeks)been invited by Austrade to attend a major international Blockchain event in Shanghaiappeared on Australia's new Your Money TV channel One of the keys to Steve's ongoing success in this nascent sector is his willingness to attend Blockchain events, no matter how small they may be. From professionally run conferences and seminars right through to informal meetups, over the course of a year, Steve has attended well over 100 events, on average of 2-3 per week. He says showing up to so many events and having genuine conversations with people builds familiarity and trust.  Key takeaways: Take the slow but steady route - Steve eschewed 'making a splash', preferring to bide his time, build his knowledge and expertise over a one-and-a-half to two-year period.If the idea is a good one, back yourself in - organising a major conference from go-to-whoa in 10 weeks is a massive, if somewhat crazy, undertaking. But Steve could see the potential, and the risk paid off: running such an event has elevated Steve's standing within Blockchain circles.Build your community before you need it - Steve has been building his online/offline community for years, always adding value, helping people and rarely asking for much in return. Connect with Steve on Twitter.

Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities. But how do you make the most of these opportunities? This is precisely what our guest today, Susanna Reay, helps business owners, leaders and entrepreneurs do. Susanna is a UK-based online business strategist, introvert coach, colour expert and artist. She combines formal design and business qualifications with over 25 years of experience working with small startups and solo entrepreneurs to help multi-passionate introverts sell their group programs, extract value from their voice and build their credibility online. This conversation will be of interest to anyone who knows their stuff but struggles with getting their message right and getting it out to those who could benefit from hearing it. Some of the topics host Trevor Young and Susanna cover are: The popular ways go-to experts and thought leaders are generating revenue and creating new income streamsThe importance of getting your message right, particularly in today's noisy worldDispelling some myths and getting clarity on what introversion is and isn't, and the ways in which these types can excelHow introverts can extract the value from their voiceThe 'one thing' - clarifying exactly what you want to get known forSusanna's favourite ways to commercialise your expertiseMaking sure your message is crystal clear before, during and after the duration or lifecycle of an online course or productHow and when a mastermind group can add value, if they are set up and nurtured wellWhen to consider creating a community through membership programs. CONNECT WITH SUSANNA: WebsiteFacebookLinkedInInstagramYou Tube

Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry. But it ain't easy! Something this week's expert guest, Darren Slade knows only too well! It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, despite what you might see in the movies! Darren is the group business editor are the Bournemouth Echo, the Southern Daily Echo and the Dorset Echo. He focuses on stories about the business community and entrepreneurs in Dorset and Hampshire in the UK. He's been a journalist since 1990, so he knows a fair bit about this caper. In this interview with host Trevor Young, Darren has plenty of gold to share from his wealth of experience, including: The best ways to get editorial exposure, including how, and when, to best reach journalistsGetting your pitch right, up frontWhen a formal press release will work - and how to get it noticedBeing 'vivid' - why small businesses and entrepreneurs can sometimes have the edge over their more corporate counterpartsPreparing for a media interviewWhy the best story is not always the most obvious oneWhere you need to show up to get the attention of the media. Plus Darren shares his thoughts regarding the future of media. If you want to learn how to get your story ideas accepted by a journalist or an editor, or just get a better handle on how to deal with media people, you'll find this episode immensely helpful. CONNECT WITH DARREN: LinkedIn Twitter

If you've ever thought about, or been inspired by, the idea of building a movement to create change around a cause or issue you're passionate about, we have quite the story for you on this episode. Today's guest Jane Evans has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia's first craft beer and ran her own multi-million dollar agency with clients like Revlon and Maserati. Today, Jane is the founder of Uninvisibility, a global media initiative dedicated to "unleashing the power of midlife women". The Uninvisibility mantra? "Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated.  We’re here to show you what we’re made of." In this energetic and motivating conversation, Jane and host Trevor Young cover a lot of ground, including: Jane's personal story of discovering a need for a platform that helps midlife women step into the spotlight.The journey to a project launch that resulted in two million hashtag views in the first two weeks How the movement provided the foundation for a new communications agency for female creators as well as a training course for midlife women in media and advertisingHow providing a solution can be far more powerful than engaging in 'cancel culture'Finding your early adopters and giving them a great story to tellA movement-building social media strategyThe deep-diving and storytelling required to change the narrative about a cause or issueJane's new book - Invisible to Invaluable: Unleashing the Power of Midlife Women If there is an issue or cause you care about and you want to create a movement for change, this episode will inspire you into action! CONNECT WITH JANE: Website Twitter Facebook Instagram

Sarah Mitchell is a copywriter, a content marketing strategist - and on a mission to make the world better for readers everywhere! So who better to talk about building your reputation and authority through writing content for an online audience. Whether you are blogging on your own website or a platform such as Medium or LinkedIn, writing articles and opinion pieces for third-party news outlets., or writing ebooks, reports and whitepapers - these all fall under the category of “written content”. As a founder at Typeset Content Sarah loves helping her clients convert their content initiatives into long-term business assets. In this episode, she and host Trevor Young talk about: The true value of being able to get your point across concisely and with clarityKey findings from Typeset's recently-released State of Writing 2021 research reportHow individuals and businesses can get a better return on the investment that they're making in writingHow to know when you need help clarifying your message, and how much time, energy and money that help will save youThe most effective forms of written content to focus on right nowDemonstrating your thought leadership through your written content, and how a great quality piece will keep paying for itself over time This episode will remind you that despite the perceived 'sexiness' of live streaming, video and podcasting, there's still plenty of room for the written word! Get the State of Writing 2021 report CONNECT WITH SARAH: Website Twitter LinkedIn

'Social savvy' leaders are still pretty rare. The ones who are doing social media are doing it well. If you want to join them, Damian Corbet can help! Damian founded the The Social C-Suite, to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation. He is also the author of book The Social CEO, which includes contributions from more than 30 writers including industry-recognised experts in social business and practicing ‘social CEOs’. Damian joins Trevor Young for this episode of Reputation Revolution to talk all about how leaders and senior executives can - and should - embrace the social age, They discuss some great examples of social leadership from Damian's book. Other key points covered include: What social leadership is and why it's importantHow Damian's social media journey started, as the in house social expert for a multinational organisation with 30,000 employeesThe differences between social media marketing and social leadershipHow a leader's social media presence can demonstrate to potential customers or talent what the organisation stands forHow making just a little time in your schedule to become a social CEO pays for itself in highly impactful and valuable ways for your organisation. Whether you're an aspiring social leader or an employee hoping to inspire leaders in your organisation to 'go social', this episode will deliver! CONNECT WITH DAMIAN: Website Twitter Facebook LinkedIn

Stephen Waddington is a genuine thought leader in the PR and communications space. A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams. Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University, In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in his space. In this wide-ranging interview, Trevor and Stephen talk about: How being involved in professional industry organisations contributed to the growth of Stephen's personal brand and his professional networkBuilding credibility by consistently showing up and adding value over timeStephen's Manifesto for Better BusinessContributing to a body of work as an editor, co-author or curatorThe role social media has played in Stephen building a professional communityFavourite platforms for curating, writing and sharing quality content. ... and more. If you're at all interested how to build a reputable, sustainable and professional personal brand, this episode will really resonate! CONNECT WITH STEPHEN: Website LinkedIn Twitter

This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: 'It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place.'  CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Mark is a world-renowned blogger, best-selling author and keynote speaker . His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.  In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it. He also unpacks how businesses and individuals can tap into the concepts behind Cumulative Advantage to build momentum for their own ideas. Mark covers: The 5 steps of Cumulative AdvantageBest practices to stay the course once momentum has begun to buildThe clarity Mark got for the next steps in his life and business after contracting COVID-19The ‘sonic boom’ concept and how to use it to leverage your idea. ... plus Tim Ferriss and Oprah get a decent look-in as well! Mark's Quotable quote: “It’s not the idea that changes your life, it’s the curiosity to pursue it”. NOTE: Stay tuned for the next episode - part two of this interview - in which Mark discusses how he has evolved his personal brand over the years, along with other marketing gold! CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYou Tube

Lacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands. In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world. In this conversation, Trevor and Lacy cover: the power of long-form content,how it can help business leaders become better known and more trusted in the marketplacehow business leaders can use thought leadership marketing to influence the conversation within their industryBeing strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader. If you want to improve your leadership marketing and increase your value as a thought leader in your industry, start with making the time to listen to this conversation. CONNECT WITH LACY: Website Facebook Instagram Twitter

May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter. May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls. She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances. In this interview with Trevor Young you will discover: What FOMO marketing isMay King's personal branding journey - transitioning from tea influencer and a 'tea note speaker' to FOMO marketing expertAll about converting 'lurkers' to 'buyers'How to create FOMO for your personal brand every time you the attend an eventWhat you're creating every time you respond to a question or comment in the socialsThe value of having a social media correspondent on board for your next event. This is a high-energy conversation between Trevor and May King - you really don't want to miss out on this one! CONNECT WITH MAY KING: Twitter Instagram YouTube Website

The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan, one of Australia's leading podcast strategists. Kellie is the founding producer of Australia’s most downloaded podcast, Conversations; as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of more than 30 of the country’s best-known shows. Today, Kellie is the founder of Deadset Studios, a consultancy specialising in audio strategy, podcast production, and branded storytelling. Kelie joins Trevor Young for this conversation about podcasting strategy, and how great storytelling works in this intimate medium. Some of the topics discussed include: Kellie's experiences in the early days of podcastingThe steps for a solid foundation you should take before starting a podcastThe different formats podcasters are using'Podcasting 3.0' - innovations for creating and sharing audio content todayPodcasting strategies for engaging listeners quickly and producing a great showRespecting your audience's time by creating something that's worth their time and full attentionOther ways to leverage your audio content. If you need help making a great podcast or devising an audio strategy, you'll get a lot of value from this episode! CONNECT WITH KELLIE: Website Twitter LinkedIn

Episode 188 of Reputation Revolution is all about video, video, video, with expert guest Jonathan Creek. Jonathan is an award winning investigative journalist turned viral video expert, author of the recently released book Like, Comment, Share, Buy - The beginner's guide to marketing your business with video storytelling and founder of digital marketing agency Virable. In this conversation, Jonathan and host Trevor Young explore: Which is better: long form or short form videos? (The answer might be different to what you think)The formula for creating shareable videos that people connect withThe 'spread factor' - why videos go viralJonathan's favourite storytelling frameworkWhy corporate videos are boring (from someone who makes them!)Expert tips for creating video content that gets attention and creates connection. This is a jam-packed conversation on how to use video more effectively to build your personal brand and develop a thought leadership position in the marketplace, CONNECT WITH JONATHAN: Website Buy the Book Facebook Instagram

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about: The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn

Jenna Soard is a launch strategist, a brand and design expert ,and a course creation 'circus master'. Jenna is the founder of You Can Launch, a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads. In this interview with Trevor Young for Reputation Revolution, Trevor and Jenna talk about: Jenna's journey from senior graphic designer at Nike to full-time course creation and branding expertThe essential questions to ask when considering whether it's time to launch an online courseHow to create a win/win environment where your ideal client is telling you exactly what they need throughout the course creation processHow to avoid course creation analysis paralysisBusting the myths that hold people back from creating an online course, program or membership Quotable quote from Jenna: "... if somebody is not teaching in the field that you're trying to do, if somebody is not solving the problem that you're trying to solve, the problem isn't big enough". CONNECT WITH JENNA: Website Instagram Facebook

Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of Conversation. Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active. In this episode of Reputation Revolution, Gavin chats with Trevor Young about all things personal brand influence. They discuss: What is means to be a genuine business-to-business (B2B) influencerHow a small, engaged audience can be more influential than a large, unengaged oneDetermining how an influencer can best benefit your business, and what type of influencerContent: Curation or Creation?Playing to your strengths as a B2B influencerActions you can take if you want to be a genuine B2B influencer CONNECT WITH GAVIN: Twitter LinkedIn Influencer Active

Kath Walters is one of Australia's most experienced business writers and journalists. Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path. She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days. In this episode, Kath and host Trevor Young explore the steps of this journey. The topics Kath and Trevor touch on in this conversation include: Why writing a book is a powerful content marketing toolThe 5 steps of Kath's brain to book processGetting started, and maintaining momentumSome great success stories about what clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world. Whether you've just started thinking about writing a book to support your brand or you've been thinking about it for a while, listening to this episode could be just what you need to get cracking! CONNECT WITH KATH: Website LinkedIn Facebook Twitter