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THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject. Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands, But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue. It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were. Until now. I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation. Which is what I have done in this episode. I hope you get value from it! REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are: SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love BRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: the concept of branding, and the critical role it plays the importance of values, personality and consistency in building trust examples of personal brands who have also built significantly-sized businesses The role reputation plays in personal branding Leaders of practice areas within a larger firm: how should they approach personal branding? Brand architecture, and when to build a 'house of brands' If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com). All this and more!

FROM THE VAULT: Previously published as episode 177 - 'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial' __________________________ In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is known as the Small Business Tax Champion. He uses video to share ideas, insights and value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax! But most importantly, Pat's content is the real deal. Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side! In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used. He explains the need to inject personality on-camera and why the key to content success is consistency. Pat also discusses how creating content has given him (and his firm) visibility within small business circles, and how this has led to new business opportunities. Pat has done some 150 videos now, so he's got it down to a fine art. But nothing would have happened had he not turned on the camera and had a go! If you've been 'umming and aahing' as to whether you should be creating content but are starting to maybe over-think things to the point where nothing is getting done, you'll be inspired by this chat with Pat Mannix. CONNECT WITH PAT: Paris Financial website YouTube channel LinkedIn profile

FROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina' __________________________ In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. Andy and host Trevor Young discuss: The building blocks of thought leadership marketing The differences between a content marketer and a thought leader Blogging as a powerful thought leadership marketing tool in 2021 Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media PLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn

FROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful' __________________________ In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. {N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies} John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible. This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there. In this wide-ranging chat with Trevor Young, John discusses: why he chose to build his personal brand in the first place his book Content DNA, and why he wrote it the concept of creating personal brand building blocks, and how they helped him establish a unique tone of voice the importance of showing up and relentlessly delivering value time and time again making public promises and staying true to them the 90/10 rule - spending 90% of time on a primary social channel, and 10% on a second one. John also covers blogging, writing styles, and building an email list. In part 2 of the interview, John and Trevor take a deep dive into LinkedIn. John touches on: LinkedIn's algorithm and the potential of organic visibility on the platform versus Facebook the type of content that performs best for John on LinkedIn tips for increasing views of your LinkedIn posts why LinkedIn values 'dwell time' John Espirian quotes: 👉 "Your brand identity is like a hook of a great song: get it right and people will echo it back to you." 👉 "I've found that people who find me through LinkedIn are willing to pay up to 30 percent more than the people who find me through Google." 👉 "You've got to turn up, you've got to do the reps in the gym kind of thing. And eventually you will become known. But you've got to stick at it for long enough for it to happen."  CONNECT WITH JOHN: LinkedIn Twitter Website YouTube

In this special episode, Trevor Young dissects season 5 episode-by-episode. Who were the expert guests featured, and what were the various topics and talking points discussed? It's a great (quick) way to see what you missed (if you did indeed miss some shows), and a reminder of some of the great conversations we had on the podcast. Keep an ear out for season 6, coming your way soon!

We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today. And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding. But we haven't dedicated an entire episode to content repurposing ... until now! In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering: What it is Why it is so important How to do it strategically But it's not just a theoretical session! Trevor and Sally provide heaps of practical examples of what content repurposing looks like, when done well. Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs. She also hosts the Success Secrets Exposed podcast and video show Sally talks about her content repurposing framework ("amplification, transformation, and productisation"), plus we hear about her method for dissecting her clients' content to identify nuggets of gold - inspiring quotes, bite-sized rants and teachable moments. Visibility & revenue Content repurposing can help entrepreneurs, professional experts and thought leaders to not only raise their visibility ("strategic omnipresence" as Trevor calls it), but also generate additional revenue. Sally reveals how she and her clients are creating additional sales by turning their old content into training programs and information products. QUOTABLE QUOTE: "Let's educate your audience. Let's inspire your audience. Let's inform the audience, let's help them make sense of their world," says Sally. CONNECT WITH SALLY: Website LinkedIn Twitter

In this week's episode of Reputation Revolution, we zero in on the 'mindset' part of personal branding. The topic is a bit different from what we usually cover on the podcast, but it's critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation. If we can't get our mindset right and get on top of roadblocks and issues caused by self-sabotage - i.e. imposter syndrome etc - we can never effectively put ourselves out there online and build a personal brand that is truly representative of our professional selves. How can we create powerful, thought-provoking content if we're constantly second-guessing ourselves? How can we provide useful tips and ideas on social media if we don't deem ourselves worth enough to do so? To unpack all of this is The Happiness Hunter, Fiona Redding, a mindset coach and motivational speaker who helps female founders upgrade their vision, mindset and wellbeing to create a purposeful, profitable life and business. Specifically, Fiona outlines the five ways we self-sabotage, and explains how we can fix it. (FURTHER READING: The five ways you self-sabotage (and how to fix it) CONNECT WITH FIONA: The Happiness Hunter website LinkedIn Facebook

The past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press. 👇 { EP 211- How to build a national media profile as the go-to expert in your space: Case study with Jake Moore; EP 212 - How owned media can lead to editorial exposure > Content Marketing for PR audiobook chapter } In this episode, we stay with the earned media theme, but go deeper into the process of how to deal with journalists and producers in order to generate editorial exposure for our brand. Of course, what we're wanting to achieve through the media is to increase our reach, grow our influence and continue to strengthen our professional bona fides. Today's guest is Chenoa Parr, a seasoned PR and media relations specialist from Liverpool. Chenoa and host Trevor Young (aka 'The PR Warrior') dissect what it takes to grow a media profile. They cover a variety of topics and key points, including: The importance of having your story and message clear in your mind before you start approaching the media Being able to articulate what it is you do and stand for (as well as what your key areas of expertise are) - do you have a particular philosophy or viewpoint around key trends/topics/issues in your industry? The power of strong story hooks and angles for the media - how to do this strategically, on an ongoing basis, in order to get maximum results for your efforts? What makes a good story hook? What are the types of stories that journalists and broadcast producers are looking for? Tier 1 media vs tier 2 media - plus the opportunities around guest blogging and guesting on other people's podcasts. Journalists are all over Twitter - if you’re serious about media relations, you need to be on the platform. How can you help journalists? Share their content on social media, build relationships with them before pitching your story idea. Opportunities in radio for leaders and experts with a good story to tell and expertise to share. The danger of being too focused on yourself, your business and products - look outwards: why it's important to develop a story hook or ange that connects with a wider topic, issue or trend. Become a student of the media - do your homework before pitching! Several big lessons spring from this discussion: (a) while a PR professional can be a terrific asset in helping you build your media profile, you can still play the media game effectively without one, and (b) media exposure can do wonders for your profile - Chenoa tells the story of the UK yoga instructor whose Facebook Live videos caught the attention of BBC London, which then ran story on her; down the track, a celebrity found the instructor via the story on Google. Terrific yarn! Chenoa also reiterates during the interview: It's important, when pitching the media, to know about wider societal and business trends and issues generally, as well as those pertaining to your industry - this is critical if you want to be topical with your pitches, she says. CONNECT WITH CHENOA: Website Twitter LinkedIn DID YOU KNOW THAT REPUTATION REVOLUTION IS ALSO A NEWSLETTER? SUBSCRIBE ON SUBSTACK.

This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE audio version of the Content Marketing for PR book? CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters). HERE IS THE BOOK BLURB: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ● Humanise your company or organisation ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate  ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer’s buying cycle ● Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognised, respected and relevant in today’s noisy social world. CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.

What does it take to generate 400 items of media exposure in the space of two years? Well, that’s what Jake Moore has been able to do across 2020 and 2021. And not just any media coverage: we’re talking tier 1 editorial exposure. That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera. And that’s just a small portion of what he’s been able to achieve! Jake is a cybersecurity specialist with ESET, a global software company that provides security solutions to businesses and consumers in more than 200 countries and territories. In the space of a few short years, he’s stamped himself as a genuine go-to resource for all things cyber-security in the UK. While earned media takes in speaking gigs at conferences and guest blogging and people saying nice things about you on social media - the guts of earned media is about getting mentioned in mainstream and trade press, and broadcast media. This is what’s going to boost not only your reach of your personal (and business) brand, but also your credibility and perceived authority in the marketplace (there’s a reason why we see so many “As seen in …” media logos featured on the homepages of personal brand websites). But what’s involved in actually doing this? What’s required of the expert to make this happen: not once or twice, but over and over again on a consistent basis? In this episode, Jake walks us through his media journey, covering topics such as: The role relationships play when dealing with the media (hence, in the PR world this practice is called ‘media relations’) The role Twitter plays in real-time connection with journalists Jake’s daily practice of ensuring he’s prepared with story angles and ideas The importance of timeliness in responding to media calls Outbound pitching of story ideas versus managing inbound media requests How to prepare for a media interview, including on-air Zoom calls Balancing personal brand vs employer brand when talking with the media The role ESET UK’s PR agency plays in generating media coverage Blogging, and the power of creating headlines that hook readers (and the media) Do you need a personal brand website if you're working for a company? How YouTube helped prepare Jake for TV interviews with major media outlets While ESET UK’s PR agency plays a crucial role in helping Jake generate exposure in the media, the key message here is preparation: doing what’s required to build relationships with journalists, editors and radio/TV producers. Jake’s tips and lessons are relevant, even if you’re just starting out on your media relations journey, with no outside help. If you're interested in extended your reach by leveraging third-party media, you won't want to miss this interview with Jake Moore! CONNECT WITH JAKE: WEBSITE TWITTER LINKEDIN

Today's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s. In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter. Taking centre stage alongside host Trevor Young is YANN ILUNGA, a lead generation and podcasting consultant, international speaker, and podcaster (with over 400 episodes published). Yann and Trevor cover a range of topics to do with content marketing, with emphasis on podcasting and online video. Plus Yann breaks down the system he uses to help his clients engage and convert prospective customers through the use of content. Other topics covered include: content repurposing and the importance of formatting for different channels the rise of the Creator Economy (and what thought leaders can learn from independent content creators) the different ways to productise your services in order to scale the danger of tunnel vision when it comes to client acquisition automation and the 'connective tissue' that is email marketing how to leverage podcast guest appearances to build your business If you're building a strong professional brand and reputation and are wanting to take things up a notch and turbo-charge your business through content, then this is the episode for you! About Yann Yann lives in Finland and helps consultants and coaches create and leverage systems to generate a consistent stream of organic leads and appointments (without having to spend a single cent in paid ads). Additionally, he is the founder of Podcast Success Summit – the world's largest virtual summit for podcasters – and host of the "360 Entrepreneur Podcast", a show that features inspiring conversations with top entrepreneurs, marketers and best–selling authors like Pat Flynn, Kim Garst, John Lee Dumas, Jay Baer and Natalie Sisson. Dubbed "Unicorn-Level Digital Marketer" by Inc. and "Podcasting Advocate" by Forbes, Yann is a polyglot who speaks five languages. Connect on LinkedIn Follow on Twitter Visit Yann's website (Content Profits page)

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR Warrior, Trevor Young. Specifically, she covers a range of topics including: Building a platform around your passion Finding your voice through blogging The importance of having a vision and mission from the outset Capitalising on media opportunities that come with having an increased profile in the marketplace Doing your homework before pitching a story idea to journalists Juggling blogging with a full-time gig Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine! This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog. >>> Check out Fierce Girl Finance here! Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.

The Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger. What’s the relevance to thought leaders and professional experts? Simple. It’s where all the content ‘heat’ is at the moment. According to Mark Stenberg from Medialyte: "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘content entrepreneurs’, as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience. Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek. In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space. Trevor's advice? Don’t follow your competitors (and end up looking like them). Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches. They’re at the cutting edge of what’s happening currently in the world of content marketing and social media, he says. "Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!" QUICK PLUG: Did you know that Reputation Revolution is now a newsletter as well as a podcast? Subscribe today for our free weekly newsletter jam-packed with stories, tips and ideas to help you become a credible, influential voice in your industry >>> here's the link.

Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone. Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera. Along the way, he became a Director of Photography at ABC-TV, as well as a professional magician, a period during which he established a successful Youtube channel generating 30 million video views and 140,000+ subscribers. Today, Julian helps busy 40-60yr olds build trust and authority using smartphone video. Julian's goal is to change how people think and feel about video, and he does it with unique content, storytelling, humour, practical tips ... and a bit of magic! Julian encourages people to shrug off their insecurities when it comes to being in front of the camera. He says: "Anybody can learn this. So if you're out there listening to this and thinking, I just have so much trouble (doing video) ... I'm worried I'll forget what to say, I'm worried about what people will think of me. I've spent my whole career building a level of status, I don't want to be on video and make mistakes and have that go on the record and damage me: you're thinking in a 20th century mindset." Julian and host Trevor Young discuss a range of video-related topics, including: The power of authenticity ("You can't be a little bit authentic," says Julian. "You're either authentic or you're not authentic.")  The smartphone advantage ("If you can make {a video} and get that to market faster than your competitors, you have a smartphone advantage.") The perfection myth ("We think if we get on {camera} and we mess something up ... we don't want to do it because we think, oh, we'll mess up and people will talk about us. And the honest truth is - and you have to accept this - if you think that, you're conceited. I was conceited for those early years because I stopped myself getting on {camera} and just being authentic and being willing to make mistakes, because I thought people were going to talk about me.") New rules, new tools ("... you need a new set of rules and you need a new set of tools, and within those new set of tools, I advocate using smartphones.") Julian also discusses cheap but effective ways to improve lighting and audio quality. CONNECT WITH JULIAN Website Twitter LinkedIn YouTube

This episode's guest is Ian Whitworth, a reformed branding and advertising creative director turned entrepreneur and co-founder of Scene Change, a national corporate AV company that once used a toothless gypsy lady to help set its strategy! Ian studied as a vet, got expelled, and became a corporate AV technician. He claims he has been "exposed to radioactive megadoses of corporate motivator shtick", before realising they’re generally 99% showbiz and 1% business experience. More importantly, for the purposes of today’s episode – Ian is a blogger and published author, with a new book out now via Penguin Random House: UNDISRUPTABLE: Timeless Business Truths for Thriving in a World of Non-Stop Change. (High profile Australian entrepreneur Zoë Foster Blake described UNDISRUPTABLE as "witty, clever and extremely relevant in these godforsaken Zoom times.") In this wide-ranging chat with host Trevor Young, Ian touches on: How he snagged a book deal with a major publisher The importance of telling real-life stories The power of blogging (and the role it played in landing him a book deal) The use of humour in storytelling Finding and honing your public voice Writing is thinking - it's valuable to clarify what you stand for and what you do. Ian also discusses developing a point of view and why it's sometimes good to have a "straw man enemy" to go up against. In Ian's case, he preaches doing the opposite to what an MBA-trained consultant would tell you to do (the original title of Ian's book was 'Kill All MBAs!'). Connect with Ian: Twitter Blog

In this first interview of Season 5 of the podcast, Mark Masters - the founder of You Are The Media (online learning community) and We Are The Media (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul. Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the progress he's made (and the lessons he's learned) over eight years of You Are The Media (YATM). YATM essentially kicked off when Mark started producing his weekly newsletter, which he continues to publish to this day. The newsletter paved the way for a book called Content Revolution, which built Mark's credibility not only in his home town in Dorset on the southern coast of England, but also internationally (leading to speaking gigs in the US and South America). In 2016, Mark started running events under the YATM banner, a practice that continues today with a suite of learning events, both online and offline, including conferences and workshops, interspersed with social gatherings and learning programs. Mark added a podcast in 2017 and then later moved into video content. You Are The Media stems from Mark's passion for helping fellow business owners become trusted voices in their industry. At the heart of it all is a genuine sense of community, one that's fuelled by valuable content and an environment where everyone learns from one another. Discussion points: Consistency of message and the power of showing up regularly and delivering value (without the expectation of getting anything in return) Master one owned media channel first before moving on to a new one Experiment with different mediums (Mark's latest event was a truly online/offline hybrid effort) Build an online 'space' (a channel and an audience) before you need it Creating a multi-channel newsletter experience Web 3.0: build a community where everyone can take something from it (i.e. learning, business opportunities etc) - it drives itself and people enjoy being a part of it 'Soft selling' your business services (vs incessant pitching) "Don't be the best - be the only" (Kevin Kelly) | "Don't be the best - be their favourite" (Jay Acunzo) Having a following on social media does not a community make. It's all about connection folks ... ... creating content, building a sense of kinship, delivering value (ongoing) and playing the long game! Connect with Mark: Twitter You Are The Media We Are The Media

Welcome to season 5 of the REPUTATION REVOLUTION podcast. In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.

Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. Host Trevor Young takes a look back at the first half of episodes from season 4, including interview snippets from the likes of: Author and LinkedIn expert, John Espirian Leadership communications coach, Sarah Makris Business book coach, Kath Walters B2B influencer expert and social media pioneer, Gavin Heaton Launch strategist and design expert, Jenna Soard Digital marketing guru, Andy Crestodina Author and video storytelling expert, Jonathan Creek Leading podcast strategist, Kellie Riordan FOMO marketing pioneer, May King Tsang Thought leadership content expert, Lacy Boggs Keep an ear out for season 5!