The Great Employee Engagement Survey Debate
Today’s episode of REL Talk features Michelle and Maria as they continue their series about the companies that are doing things really well. They are joined by a special guest, John, a “long time listener, second-time caller” (he’s been on the podcast before!), to talk about employee engagement surveys. John expressed an interest in returning to the podcast to debate Michelle and Maria on this subject. Maria and Michelle have mentioned several times over the course of the podcast’s history that they believe employee engagement surveys--specifically the process surrounding them--are crap. John, however, disagrees. So get ready for today’s great debate, and listen in as Michelle, Maria, and John opine and discuss employee engagement surveys--the good, the bad, and the ugly. The Finer Details of This Episode: How often should you survey? Common problems with engagement surveys Building trust Using a combination of data gathering techniques Targeted questions How to get the C-Suite on board How to do engagement surveys well Quotes: “So somebody told me once before that while they recognize a lot of things I say are opinions, I say them so emphatically that if someone is not informed on the topic, they just assume it to be fact.” “I have seen companies do other things to collect feedback and be successful, just not a climate survey.” “You can over-survey a population or over-collect data.” “Just the average company, collecting feedback at least annually is appropriate… If they’re in a place of crisis already, obviously, we would start with more frequent and more thorough data collection. If they had a very stable culture, we’d fall into something cyclical.” “Yeah, that’s appropriate. But I would argue a smaller collection… that’s part of a regular cadence… That way you can track change over time… if you’re only making your survey collection once a year, you’re not actually going to know if it worked until 12 months later.” “So that’s problem number one: organizations are not good at doing this. I also believe, number two, that most organizations, HR does not have enough authority to usurp executive decisions. And when it comes to engagement surveys, they should be driven by someone who understands… Then problem number three is human nature or employees’ reluctance to be completely honest in a survey for whatever reason.” “Give people the option to add comments or not add comments... Surveys aren’t going to catch everything… you’re not going to get perfect data from this especially because it’s an opinion-based survey. But if you’re not going to ask, you’re not going to at least give them the opportunity.” “I just think you should do both. Create an environment with a trained facilitator who can draw this information out in a small group setting, and do an employee engagement survey, and check those results against each other… If there’s a difference there, that’s something to explore.” “Before you even do an employee engagement survey, you need a champion. Is your CEO, is the C-Suite on board with this? And if they’re not, …don’t do it. If your CEO, if your C-Suite executives are not on board with taking this information, analyzing it, and making meaningful change, …you’re just going to end up upsetting your employees.” “I think the great companies that truly are wonderful, and maybe they’re not the most profitable companies, but the great ones: the C-Suite gets it, that employee engagement is a benefit for all.” “Engaged employees are more productive, more productive employees have better ROI. You want to increase your bottom line? Have engaged employees.” “It’s about a culture of trust, a culture of common vision and goals.” “But Google builds an atmosphere around what their employees or desired employees want… It was the culture around allowing people to be innovative, make mistakes, try things that other companies weren’t willing to invest in. That culture is what brings people to Google.” “It’s ultimately human failure and not a tool failure.” “At the end of the day, if you’re not taking action on anything, it’s not really going to help support anything.” Show Links: REL Talent: HR Consulting Email REL Talent REL Talent on LinkedIn