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Lists are the source for you as a real estate investor to market to, but what if the lists you have are the same ones as everyone else in your market?! You have to find another way in order to get the deals that no one else can. Max Jimenez partner of the rockstar influencer Steve Trang, is running his motivated seller marketing off of niche lists. On this episode he talks about what niche lists are and why they could provide you more deals!

Owner and operator of Adwords Nerds, a one-stop-shop for online marketing for real estate investors, Dan Barrett comes on the show to drop some major insight on doing PPC the right way! Generating leads online doesn't have to be difficult or expensive, and Dan breaks that down for us so that you can go and implement these tactics today.

Inside of marketing as a whole are a lot of foundational pieces that real estate investors miss out on. It's never as simple as "put a video on your website" or "make that cold call." There are foundational marketing elements that have to be included with everything you do to generate leads. Chris Miles talks to us about the three seeds inside of every marketing strategy.

Marketing isn't always about trying everything out there and continuing to pound away at what you are already doing. A large portion of what creates a good marketing strategy is testing and analyzing the testing that you're doing. Far too many real estate investors do what everyone else is doing and aren't willing to go outside of that. But the reality is that you'll never rise above your competition if you don't test other marketing methods. My guest. Oliver Seidler talks about how to utilize testing inside of your marketing and how to know when to cut off a marketing channel and when to keep pushing it!

One of the quickest ways to break your marketing and sales efforts is to think that you always need to market for new leads! A huge piece a lot of real estate investors miss is the leads that you've already worked hard to get. Especially when you open into a new market, you have to be as efficient as possible to make sure no lead is left behind! Cory Boatright talks about what he's doing in order to stay on top in the OKC market and what he does to market in a new area he's going to invest in.

Marketing to everyone is the worst marketing strategy that one can follow, but while most people agree with this, they don't live it. You can go absolutely broke by marketing to "everyone" with direct mail, cold calling and texting. Even though they're relatively cheap marketing methods, it can creep up you quickly! So how do you avoid these pitfalls? Mike Hambright is a master marketer in the REI space and tells us how to be super effective and efficient in these marketing channels!

If you're looking to find the best marketing strategy in bringing in motivated seller leads, driving for dollars or bird-dogging will give any marketing method a run for its money. Jay Conner talks to us about why bird-dogging is a must and where to find your army of bird dogs!

What do you think a "motivated seller/lead" is? Many wholesalers get this definition wrong during their sales and marketing efforts, and there are a few reasons why fully understanding what a truly motivated seller is so important. Raul Bolufe has mastered online lead intake and sales in his real estate business and now brings those tactics to us to show how you should be marketing in order to bring in truly motivated leads.

The journey that your motivated seller leads take inside of your sales process is something a lot of real estate investors do not think about. But being detailed about this can be the biggest difference to close a deal or lose it! Rafael Cortez has this dialed in with his team and brings those strategies to us.

Direct mail has been around in the real estate investing industry for a really long time, so does it ever change? Do the strategies change? It's no secret that direct mail is over-saturated, but the foundational strategies are being ignored by many people. Jason Hartman has been teaching direct mail for many years, so he brings his expertise to us about this topic!

My good buddy, Jim Zaspel has been in real estate for 12 years and tried just about every type of marketing you can think of. Along the way he's realized that some of the marketing channels out there for real estate investors are completely saturated so he needed to find a way to do things differently inside of his marketing! On this episode, Jim tells us why he moved away from bandit signs, text blasting, and RVM's.

In today's marketing tactics, cold calling is among the top 3 that investors across the country are doing. So how is it even possible to stand out at all in such a saturated marketing channel when everyone in your market is doing it?! Stratton Brown comes on the show and drops some major tips on how to significantly improve your cold calling in order to hook and close motivated sellers!

You're about to find out about the best-kept secret when it comes to a specific demographic to market to for motivated seller leads! Phillip Vincent talks to us about "Mom's House," his program that bring a new way to market to the most motivated sellers you're ever going to find!

YouTube is a platform only for influencers! Wrong!!! If you're an active real estate investor, doesn't matter if you wholesale, fix and flip or buy and hold, YouTube is a place you should be pushing hard.  Michael Zuber talks about the millions of dollars raised, hundreds of deals, and invaluable relationships that YouTube has brought him!

You could be a master at marketing, but if your target seller doesn't know, like, and trust you, you'll get nowhere. Understanding this concept is vital if you're going to establish any credibility or authority in the marketplace! Brian Trippe talks to us about how he's leveraging this concept in his marketing. 

One of the easiest ways to put yourself out of business is to waste money in your marketing. It's not always as it seems though. With Andrew Newlon, he started running a crazy amount of marketing dollars to drive motivated sellers from 10+ marketing sources. That brought an incredible amount of leads in! The problem was that his business and sales process on the backend wasn't set up to funnel all of those leads. It almost broke him. On this episode, Andrew tells us what to NOT do in your marketing!

We've talked a lot about video content marketing for real estate investors lately, but how about hearing from one of the largest house buyers in all of Kansas City?! Marck de Lautour runs a real estate turnkey business that buys both from direct to seller and from other wholesalers. On this episode, we take a trip into his office to talk about how he is leveraging video content to push their marketing efforts.

Video marketing is a massively underused marketing channel in many real estate investing companies. Video isn't always the piece of marketing that converts the lead, but it's often what gives the credibility to push the lead through the funnel. In this first solo episode with Josh, we dive deep into how real estate investors should be utilizing video marketing.

A major downfall that most real estate investors have is their sales and follow-up process not being prioritized. How do you expect to close a deal over your competition if you can't follow up with your leads?! Tiffany and Josh High have mastered this process and come on the show to give us insight on how they've built these processes out in their business.

So you're an active real estate investor that just wants to do the business and not be an influencer in any way. You don't have a coaching program, mastermind or courses. So should you be an "influencer" of any kind? Brian Snider with Simple Wholesaling talks to us about how their podcast directed towards active wholesalers in Indianapolis is crushing it with bringing them deals!