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Reflections With Louisa Chan, for Heart-Centered Educators Building Online Teaching Business

46 Episodes

16 minutes | 5 years ago
046 The Big Picture of How the Different Components of Building an Online Teaching Business Work Together
We've discussed different components of building an online teaching business. How do they work together? Here's the big picture, from designing lessons to marketing a heart-centered business. Play Episode Here The post 046 The Big Picture of How the Different Components of Building an Online Teaching Business Work Together appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
7 minutes | 5 years ago
045 Screen-Casting Videos vs Talking Head Videos
What are screencasting videos? Why would you need these for creating your online lessons?? What factors to consider when choosing video editing and creation software? Play Episode Here The post 045 Screencasting Videos vs Talking Head Videos appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
4 minutes | 5 years ago
044 [Video] Why You Need a Niche for Your Online Teaching Business
Are you focused on serving a niche market? Or do you want to serve everyone (since you are so versatile)? Having a niche is not limiting. And your business won't lose out. Play Episode Here The post 044 [Video] Why You Need a Niche for Your Online Teaching Business appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
9 minutes | 5 years ago
043 When Skype is Not Enough for Those Online Lessons
Are you offering online lessons in Synchronous or Asynchronous mode? What are the essential tools required without incurring high costs? Do you really need an LMS? Play Episode Here The post 043 When Skype is Not Enough for Those Online Lessons appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
10 minutes | 5 years ago
042 Conversation with an NLP and Life Coach on eLearning
Is your market resistant to eLearning? Are students and delegates motivated to consume on-demand video lessons? What do you need to put in place to make this attractive? Conversation with a Life Coach on eLearning address these questions. Play Episode Here The post 042 Conversation with an NLP and Life Coach on eLearning appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
5 minutes | 5 years ago
041 The Newness of Your Heart-Centered Business
How are your plans for the new year working so far? The hopes and plans for your business lie not in the month or the season but in something else. What needs to change in your business today? Play Episode Here The post 041 The Newness of Your Heart-Centered Business appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
14 minutes | 5 years ago
040 What Early Spiritual Leaders Teach Us About Content Marketing
Professionals and academia shy away from marketing. Especially the introverted and those who have been taught that promotion is "arrogance". What can early spiritual leaders teach us about marketing, content marketing? Play Episode Here The post 040 What Early Spiritual Leaders Teach Us About Content Marketing appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
4 minutes | 5 years ago
039 [Video] Dream, Discuss, Do or Procrastinate - Business Mindset Series
You have the dreams and the aspirations. You've had brain-storming sessions and sought consultations to work out strategies . But procrastination stalls plans. Find out how to move forward and do the actions. Play Episode Here The post 039 [Video] Dream, Discuss, Do or Procrastinate? – Business Mindset Series appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
6 minutes | 5 years ago
038 [Video] Effective Websites that Get You Leads and Visitors
Is your website an asset or a liability? Do your visitors take any desired action while on your site? Do you have an effective website that gets you leads and visitors? Play Episode Here The post 038 [Video] Effective Websites that Get You Leads and Visitors appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
10 minutes | 5 years ago
037 Contact Us Page Best Practices
Contact Us Best Practices: What crucial contact information do you provide? And how do you make a last attempt to engage visitor before they leave your minimum viable website? Play Episode Here The post 037 Contact Us Page Best Practices appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
10 minutes | 5 years ago
036 Content Hub for Minimum Viable Websites
Static corporate information on your website is boring. But regularly updated content that's relevant to your ideal clients can be helpful. What's attractive to your target audience on your site's content hub? Play Episode Here The post 036 Content Hub for Minimum Viable Websites appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
9 minutes | 5 years ago
035 Landing-Page - Essential Elements of a Minimum Viable Website
Landing pages. What are these and why do you need them on your minimum viable website? Follow landing lage best practices to increase email opt-in rates. And Know what not to have and what you must have on the landing pages to get your desired results. Play Episode Here The post 035 Landing Page Best Practices appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
10 minutes | 5 years ago
034 eMail Opt-In Forms are Essential Elements of a Minimum Viable Website
An eMail Opt-in form is the most important element on your minimal viable website. It is the front-end of your sales funnel, working in tandem with the email marketing system so you can follow up with online prospects, build trust and ultimately make offers that convert well. Play Episode Here The post 034 eMail Opt-In Forms are Essential Elements of a Minimum Viable Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
8 minutes | 5 years ago
033 TagLine - Essential Elements of a Minimum Viable Website
Online visitors may only visit your website once. Make it easy for your target market to connect with you by welcoming them using a tagline on your minimum viable website. Use the formula mentioned in this episode to increase the trust factor and conversion. Play Episode Here The post 033 Tagline That Welcomes Online Visitors – Essential Elements of a Minimum Viable Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
7 minutes | 5 years ago
032 Vocal Preparation For Online Audio Recording
Miscommunication affects audience's impression of you and can lead to wrong messages. Besides preparing solid content, you'll need good voice projection, crystal clear diction, and a relaxed (undamaged) voice. Guest expert vocal artist discusses preparations for online vocal recording and tips for protecting the vocal cord. Play Episode Here The post 032 Vocal Preparation (and Protection) For Online Audio Recording appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
7 minutes | 5 years ago
031 The Service Page - Essential Elements of a Minimum Viable Website
Unless you only want to build an email list or collect leads, you'll need a Service or Product Page on your minimum viable website. Should you include processes and trademark tool that you use to deliver your service? Are you describing features or benefits on your website? Play Episode Here The post 031 The Service Page – Essential Elements of a Minimum Viable Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
3 minutes | 5 years ago
030 Visuals for Essential Elements of a Minimum Viable Website
Confused about the different structures you'll need to build your online business? And what about the essential elements required for the minimum viable site? Get the visuals here. And there's some announcement for the coming sessions too. Play Episode Here The post 030 Visuals for Essential Elements of a Minimum Viable Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
6 minutes | 5 years ago
029 The About Page - Essential Elements of a Minimum Viable Website
The About page is the most visitor page on your minimum viable website, besides the Home Page. Yet, most website owners approach this page wrongly, affecting conversion. What should you have on the About Page Play Episode Here The post 029 The About Page – Essential Elements of a Minimum Viable Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
6 minutes | 5 years ago
028 Infrastructure for Online Teaching Business - Website
To build an online teaching business, you'll need your own website beside using social media. What platform will you use to build a subscriber-getting website? Code from scratch? Use Weebly, Wix, SquareSpace or WordPress? What other considerations should you have for choosing your platform? Play Episode Here The post 028 Infrastructure for Online Teaching Business – Website appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
5 minutes | 5 years ago
027 Infrastructure for Online Teaching Business - Social Media
The infrastructure for your online teaching business involves many components. Social Media comes to mind for building an online presence. It is, however, not as "free to use" and you have no control over what's posted on social media. Do you know what you are promoting when you spend on social advertising? Play Episode Here The post 027 Infrastructure for Online Teaching Business – Social Media appeared first on Louisa Chan | Heart-Centered Marketing For Educators and Training Providers.
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