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Business takes vision. You have that. Branding takes strategy. Let Cassie Hanuscak be your guide.   Cassie is a brand strategist and designer with almost 15 years of experience working with start-ups to large corporations. She is incredibly passionate about empowering thought-leading entrepreneurs with the brand clarity and consistency needed to thrive through her established 5-Step Big Brand Method™ for small businesses. You don’t need magic to build a big brand, but you do need a method. With the right guidance and resources, you can confidently build a strong foundation for your brand that primes you for unparalleled growth and success.   Cassie's Site Instagram Facebook LinkedIn   1:07 "A brand is how a company makes you feel." -Cassie Hanuscak 3:13 The three-circle Venn diagram method. 8:42 "You need colors that are aligned with your strategies and intentions." -Cassie Hanuscak 11:28 Part of Cassie's 5-step Big Brand framework. 14:29 "Get clear on your branding strategy and figure out why it is you do what you do." -Cassie Hanuscak 16:44 "Branding isn't about changing: it's about evolving." -Cassie Hanuscak 17:53 What a conversation with Cassie about your personal brand would look like.

She’s trained in the body language of deception detection right alongside our country’s top law enforcement. In her fast-paced, interactive keynotes that are sure to entertain, Traci Brown teaches the lie, fraud, and identity theft detection skills she’s used to get to the truth in billion-dollar business deals, crimes, and politics.   You’ll be able to immediately use the same tools to tell whose pants are on fire, stop fraud, and create more success in your own organization and personal life so you see more zeroes (before the decimal) in your bank account.   Traci is a three-time U.S. Collegiate Cycling champion and former member of Team USA. Yeah, she’s fast on two wheels. She is a past president of the National Speakers Association, Colorado Chapter, and the author of four books, including her latest, 'How to Detect Lies, Fraud and Identity Theft: Field Guide.' Facebook: Traci Brown   2:09 "The signs are hidden in plain sight. They are completely hidden to those who aren't looking for them." -Traci Brown 3:26 "I thought I was a hero for going to a convention and coming back with a big fat contract." -Brian Keith 7:56 "Do the body language and the words match?" -Traci Brown 9:54 "If you are literally asleep at the wheel as you are talking to anyone, you've just missed the boat." -Traci Brown 11:12 "If you want to get a feel for what people are saying, just turn the volume off." -Traci Brown 13:12 "Body language is the first three pages of hypnosis and NLP training." -Traci Brown

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.   After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year. @shevellemc   1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson 7:07 "[They] didn't even bother to change the name." -Brian Keith 9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson 11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson 13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson 16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

Rita Thomas is an entrepreneur, photographer, automation specialist, speaker, and Air Force veteran who is committed to showing entrepreneurs how to make the most of all of their assets.   Her skill and passion for showing others how to automate their business for more success and peace of mind was born from streamlining her own business. Like many entrepreneurs, Rita started her first business while working a full-time job. When Rita discovered how to use automation to increase her part-time revenue, it soon replaced her full-time income and she became a full-time business owner.   Rita now shares the same systems that saved her sanity AND her business with other entrepreneurs. Twitter @RitaThomasPhoto   Facebook   Facebook group "Client Journey Expert" LinkedIn LinkedIn Group "Automated Business Solutions" Instagram   3:54 "The best, most important thing you can do with those leads is engage with them." -Rita Thomas 5:55 "Not everyone I talk to actually knows what their problem actually is." -Brian Keith 8:26 "When I say I want more leads, I want leads of people who want my product." -Rita Thomas 9:46 "When that lead understands the value of the offer, they will find the money to pay for it." -Rita Thomas 11:27 "Yeah, it was a trap. We all put ourselves in these traps." -Brian Keith 17:49 "If it's not even worth that much hassle, then why are you filling up their inbox anyway?" -Brian Keith

Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers. twitter: harisenbon79 twitter: segmetrics   3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac 5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith 11:52 "I smell the money over there." -Brian Keith 13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac 14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac 16:11 "I always feel marketing is a combination of science and art." -Keith Perhac

Jordan (Or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.  Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He’s also an award-winning filmmaker with his content seen on Netflix,  Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin. facebook.com/groups/dropfunnels   1:27 "The one under three seconds [load time] converts at a gargantuan difference." -Jordan Mederich 4:29 "I've got to find a way to bring all of this into one." -Jordan Mederich 7:49 "It's not meant to be everything for everyone; it's extremely good for the right type of person." -Jordan Mederich 11:28 "About 50% of the people who do not buy, will come back to the checkout page." -Jordan Mederich 13:45 "If you have any checkout form without an order bump on it, you are losing money, period." -Jordan Mederich 15:35 "Your order bump can actually be significantly higher than your initial price point." -Jordan Mederich 17:10 "For upsells, I always recommend having your very first one be higher than your initial price point." -Jordan Mederich

Jonathan Pritchard is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses. His client list includes BP, Discover, State Farm, United Airlines, and more. His journey has taken him from doing 19,000 performances at Universal Studios to appearing on America’s Got Talent to entertaining United States troops stationed all over South Korea.  His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, influence, persuasion, and high stake negotiations.  This makes him not just a thought leader but a genuine mind reader. Now his mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible.  He does this through workshops, keynote presentations, consulting, as well as ‘hands on’ experiences at tradeshows and beyond. His motto is “Change your mind; change your life.” https://www.jonathanpritchard.me/press-kit Twitter: @thezavant   2:09 "Being the bottleneck as a source of feeling important." -Jonathan Pritchard 6:05 "It's kind of like asking, 'How do you learn Kung Fu?'" -Jonathan Pritchard 12:24 "'I like my problems just the way that they are.'" -Jonathan Pritchard 14:05 "None of us - when we're talking to other people - we're not talking to them, we're talking to our own ideas of them." -Brian Keith 22:50 "You learn how to do this thing that's amazing, but when you know how it works you go, 'That's it?'" -Jonathan Pritchard 24:19 "It's a miracle level skill if you can accurately understand somebody's thinking." -Jonathan Pritchard

As a virtual COO, Lana has assisted more than 40+ clients in scaling their million dollar business to the next level of expansion. Many Founder/CEO’s are successful in building the initial levels of success however, they need a seasoned COO to build both the team and infrastructure for that quantum jump! As a founder of four service-based companies, an investor or advisor in over 40 more, Lana has gained a deep expertise in the entrepreneurial stages of a business; from building optimal teams, venture funding, operations, GTM strategies, M&A and executive leadership. Specifically, a refined knowing of the inner and outer structures needed to successfully navigate in the marketplace and in life. https://www.linkedin.com/in/lanaholmes/   1:33 "It's no longer necessary - nor is it optimal - to be the one who does it all." -Lana Holmes   3:48 "An extraordinary CEO is one that is willing and committed to leading in such a way that enables their team to reach their optimum objectives." -Lana Holmes   5:48 "There's an extraordinary sense of humility in great leadership." -Lana Holmes   10:02 "When they get it wrong, it can be disastrous!" -Brian Keith   12:57 "That's the purpose of leadership, is to literally oversee - or steward someone - through a process." -Lana Holmes   16:14 "That's part of the journey, and it's ok. Pick yourself, dust yourself off and keep going." -Lana Holmes   19:53 "I am the person who brings his vision into fruition, that is going to be me. If I am not crystal clear, then I am at fault." -Lana Holmes

Michael is an entrepreneur and advisor in podcasting, B2B marketing, and growth strategy as well as a student of technology, ethics, leadership, personal improvement, cooking, and of course: bread baking. He currently leads Content for GatewayX as his first FT job. https://twitter.com/gentoftech   2:29 "The difference between a verified account and a non-verified account in growth is night and day." -Michael Greenberg   5:31 "You've got to match [the content] to the account." -Michael Greenberg   8:16 "Retweeting that video out fresh using the Twitter media studio." -Michael Greenberg   10:30 "For every two views I paid for, I got one view organically without paying for it." -Brian Keith   11:51 "If your content's really good, you don't need to engage - or you need to engage minimally." -Michael Greenberg   13:25 "It might be playing a little bit on hard mode..." -Michael Greenberg   15:36 "They've already made the connection that your health is related to your income - it's related to your performance." -Michael Greenberg

Jamie Gilleland is an international speaker, best-selling author, and sales and marketing automation expert that has been involved in sales, marketing, and technology for decades. The results are impressive – thousands of happy clients and millions of dollars in closed sales. She is one of the most successful Keap Partners in the world, garnering honors not only for sales but also retention. Her strategies and campaigns have been used by some of the biggest names in the coaching industry for one simple reason – they work. Now, Jamie shares the secrets of business and automation success through her Next Comma Coaching programs, Keep It Simple Strategies, and as a trusted advisor to dozens of companies and businesses around the world. She sits on both the Ignition Partner and Product Advisory Groups for Keap and still makes the time to personally train entrepreneurs and business owners through weekly calls, group coaching, and live training events. Jamie and her team help business owners and entrepreneurs to grow their businesses in ways they've never imagined – not only through practical advice, but also, by outlining the exact steps her clients need to take to reach their goals in their own businesses. Remember, you don’t know what you don’t know, and if you aren’t sure where to start systemizing your own business and processes, you can never scale. Last year, Jamie and her brands helped to account for millions of dollars in closed sales for their clients – how much of that could have been yours? These are solutions that work! https://www.facebook.com/jamie.gilleland https://www.instagram.com/jamiegilleland/ https://www.linkedin.com/in/jamiegilleland/   3:46 "It is critical for believability and for deliverability that your voice, your message, your systems, are involved." -Jamie Gilleland   5:15 "What is the action we want them to take once they meet who Brian is?" -Jamie Gilleland   7:53 "They should not sound anything like one another." -Jamie Gilleland   8:58 "There's nothing more embarrassing or infuriating for the person that actually paid you money." -Jamie Gilleland   11:04 "See now...the difference that you can make because you're communicating with them" -Jamie Gilleland   13:05 "I guarantee you probably don't remember that I sent it to you six months ago." -Jamie Gilleland

Suzi Hixon, Esq. is the founder and CEO of Legally Blissed™. She has practiced trademark law for nearly two decades in corporate firms and in her own boutique practice.   Suzi draws on her extensive legal experience, as well as her certification with The Life Coach School and hundreds of hours in training as a professional coach, to help attorneys boost their self-confidence, cultivate and reach their goals, and manage and grow their own practices. She is passionate about helping burned-out attorneys redesign their own law practice on their terms, whether it’s within big law, or in a solo practice, for greater fulfillment. Twitter: @suzihixon IG: @suzihixon   1:43 "A lot of people don't even think about it until they get a demand...or cease and desist letter." -Suzi Hixon   4:04 "Are you ready willing and able to enforce the mark?" -Suzi Hixon   5:13 "When you have that emotional attachment, it's time to really think about filing." -Suzi Hixon   9:57 "People need to think about...how long it takes to actually get a registration." -Suzi Hixon   10:57 "I wish there were simple answers in this area I know nothing about." -Brian Keith   13:09 "Well, sometimes you don't know what you don't know." -Suzi Hixon   15:16 "There's so many intangibles that are eligible for protection." -Suzi HixonsT84jBSyR2D1fXmzzQiN sT84jBSyR2D1fXmzzQiN

Paul is an independent writer, creator, and consultant who is the author of The Pathless Path which is a book about coming up with new stories for work and life. Twitter: @p_millerd   2:35 "And that's sort of when I asked the opposite question: what if I just didn't work?" -Paul Millerd   6:27 "What is it all for?" - Paul Millerd   9:15 "Every seventh week, I take the entire week - seven days - and I don't work...the whole goal is to create space." -Paul Millerd   13:00 "It might be worth paying the cost...to shift away from that and find the work that you actually want to be doing." -Paul Millerd   14:50 "Why do you have to be good at everything; can't you just enjoy something for the sake of it?" -Paul Millerd   16:49 "I was noticing I had all these scripts running in my head about why I'm doing things." -Paul Millerd   29:45 "If you feel uncomfortable or weird about your relationship to work, you are actually normal." -Paul Millerd

Rylee Meek is the host of the King's Council Podcast and founder of King's Council Coaching. King's Council Coaching empowers individuals and families to create a proven framework of success built with the 5 Power Pillars of Life and a deeper relationship with God. In the last decade, Rylee has helped entrepreneurs scale their businesses, creating transformational wealth through his company, Social Dynamic Selling. Through the Social Dynamic Selling System, Rylee has taken eight companies to 7 and 8 figures within the first year of each, generating over $150 million in sales over the past decade. Utilizing his proven methods and strategies to build lasting relationships and lifetime customers, Rylee has helped hundreds of entrepreneurs gain clarity and create massive acceleration in their businesses and brands. Instagram & Twitter: @theryleemeek   1:09 "If I'm committed to excellence...I should be excellent in everything I do." -Rylee Meek   2:30 "Adult Lies!" -Brian Keith   5:40 "There's only a certain amount of things that we can actually control in our lives." -Rylee Meek   9:08 "I can always take the action to increase the level of order in my life." -Brian Keith   10:28 "'Feet hit the ground - water I pound.'" -Rylee Meek   19:34 "You can't manage what you don't measure." -Rylee Meek

Elise Stephens credits much of her storytelling influence to a lifelong love of theater and childhood globetrotting. Much of her work focuses on themes of family, memory, and finding hope after a devastating loss. She is a first-place winner of Writers of the Future (2019). Her fiction has appeared in Analog, Galaxy’s Edge, Escape Pod, Writers of the Future Vol 35, and FIYAH, among others. Elise lives with her family in Seattle in a house with huge windows to supply the vast quantities of light she requires to stay happy. Elise is currently seeking representation on her next science fiction novel. www.EliseStephens.com Twitter @elisestephens Facebook AuthorEliseStephens   3:15 "Finding time to write, in my world, is making time to write." -Elise Stephens   5:32 "I've learned to take massive project notes, I will even tell myself what I'm working on in a given day" -Elise Stephens   7:16 "So, the box is more like a wall defending your creative space from distractions..." -Brian Keith   8:51 "I would love to say that all the professionals are more like me, but they're not." -Elise Stephens   12:16 "I was able to avoid a lot of the, 'What in the world happened, you dropped that thread?'" -Elise Stephens   13:20 "Turning feedback into very precise directions on fixing the manuscript." -Elise Stephens   15:24 "You still get out a book, and you still improve your process." -Brian Keith

Crystelle is an experienced, and sort-after business automation expert & educator. She is passionate about working with business owners who are dissatisfied with their current results and want to accelerate growth & profit fast. She has walked in the shoes of a start-up business owner and understands what it takes to run a growing, global business. Crystelle has been engaged by businesses of all levels for her down-to-earth business strategy advice and continues to share her learning’s across the globe on leveraging business automation.   As a leading business automation strategist, Crystelle has spent 20+ years working in Marketing, Events and Operations working alongside some of the greatest & most admired business minds in the world like Tony Robbins, Dr. John Demartini, Brian Tracy, and Kerwin Rae, to name a few.   She founded Launchy over 8 years ago, a business automation agency, that works with 100's of businesses every year to make sure they are making more revenue by working smarter and doing less, they have the systems in place to scale their business to the next level and activate their community and database, all while adapting to the market to always stay ahead of the game. https://www.linkedin.com/in/crystelletopatan   3:31 “The only people who knew who we were…” - Crystelle Topatan   4:48 “Sometimes we’re their complete outsource department.” - Crystelle Topatan   5:50 “We actually work with all different kinds of businesses within Launchy” - Crystelle Topatan   8:20 “There’s so much story behind wine, and it goes sometimes over years and years.” - Crystelle Topatan   10:20 “They made more online than the previous twelve months in one month” - Crystelle Topatan

Married Father of 9, Jeff Putnam is the founder of Rugged Legacy Grooming Supply Co.,  author of Empire Divided and The Perimeter, and self proclaimed Fit- Prenuer. Find him on @Rugged_Legacy on both Twitter and Instagram   2:43 "I just kept doing it. People ask me, 'How did you get so good at running?' Well, I run. "How did you get good at writing?' I write." -Jeff Putnam   3:49 "They say you don't quit your 9-5 until you're making two to three times as much in your business." -Jeff Putnam   7:32 "An unnamed big tech company is paying some tattooed guy out in the mountains who does ice baths to write their press releases" -Brian Keith   9:14 "One of them immediately found a client which is the biggest tech company in the world." -Jeff Putnam   12:36 "One thing you're always going to want is a proof of work from anyone that is going to write for you." -Jeff Putnam   14:19 "I want to have fun conversations. I don't want to make sure that every little detail is perfect; that's someone else's job." -Brian Keith   18:26 "I could just click on the summary, go through the slides, see the main points that I needed to get, and move on." -Jeff Putnam

Katie Clark has been working at PartnerStack since 2019, and in that time has helped well over 100 companies set up a successful, scalable partner program. LinkedIn: https://www.linkedin.com/in/katie-clark-35b99a170/   3:19 "There's nobody who can be a better advocate for you than somebody who is already using you and understands the value that you drive." -Katie Clark   5:25 "They know who to refer to your business; they know who is going to make the best customer of yours." -Katie Clark   6:32 "You yourself know what is going to make an effective partner [for your business] and what isn't." -Katie Clark   8:22 "That's a very fancy way of saying: you send us data, we bill you an invoice, and then we automatically pay your partners out." -Katie Clark   10:54 "You have us as your professional consultants, so we're going to guide you through the setup up of this successful program." -Katie Clark   12:12 "It's really incredible to me to see how a three-person tech company can see success the same way that a thousand-person enterprise payment provider company would see." -Katie Clark

Charles Gaudet is the author of "The Predictable Profits Playbook," host of The Beyond 7-Figures Podcast and CEO of Predictable Profits - a leading business coaching company for 7 & 8 figure entrepreneurs. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped others generate millions with his strategies. He’s received numerous awards and recognition (including founding a company named as "One of the Best Seed Stage Companies" by Ernst & Young), received his Certificate of Leadership Development from The US Army War College and has his business advice featured around in the world – including Inc., Forbes, Salesforce, Success, Entrepreneur, and Fox Business – as well as on podcasts and radio. As well as being named one of American Geniuses’ Top 50 Industry Influencers.   Twitter: @charlesgaudet Facebook: https://www.facebook.com/PredictableProfits/ Instagram: @predictableprofits LinkedIn: https://www.linkedin.com/company/2615202/ https://www.predictableprofits.com/ https://get.predictableprofits.com/dailyvideo/   2:32 "It's never a matter of a good economy or a bad economy. It's only a different economy." -Charles Gaudet   4:11 "When you're positioning your product or service, you need to position it so that people understand that you' are a must-have and not a nice-to-have." -Charles Gaudet   5:42 "It's really about a message-market match and how do you match the message of your product or service with what the market is thinking." -Charles Gaudet   10:30 "Even in the poorest areas in America, people can find the money for what is most important to them." -Charles Gaudet   13:40 "Anybody in America can make a million dollars." -Charles Gaudet   15:15 "The percentage of people who have attributed mindset to the reason why they're so successful is off the charts." -Charles Gaudet   17:08 "He broke every sales record...and had one of the best years ever, and that's because he found opportunity." -Charles Gaudet

Hal Halladay is an executive coach and leadership advisor. Through coaching and transformational leadership experiences, Hal develops leaders who can adapt to change without fear and drive business growth and innovation. He has led high-growth companies as a C-level executive where he created cultures of performance, leadership & execution excellence. His 30-year career has led him from the University of Utah to the University of Chicago before heading to New York, LA and San Francisco. He has founded and successfully built and sold SaaS companies beginning in 1998. He recently served 14 months as Executive in Residence at the Goff Strategic Leadership Center at the University of Utah. Instagram: @hgoldenh Twitter: @HHleadership Facebook: @leadertransformation   2:57 "In leadership, it's not what you do, but who you are." -Hal Halladay   4:33 "You're going to have to start to trust people, and people are going to have to trust you." -Hal Halladay   8:31 "Go a few levels deep; sometimes we call this exercise the 'five why's'" -Hal Halladay   12:37 "What would it take for us to double in sales every quarter?" -Brian Keith   17:31 "Take those questions and move them from yes or no, to a question that someone has to think about." -Hal Halladay   24:09 "As we double in size each quarter, you're going to be losing some of those roles - the ones you like the least - to other people." -Brian Keith   25:35 "Growth happens when there is leadership." -Hal Halladay

Tom Morkes is the founder and CEO of Insurgent Publishing, author of The Art of Instigating, The Complete Guide to Pay What You Want Pricing and Collaborate, and host of the iconic podcast "In The Trenches," where he interviews today's most fascinating (and sometimes controversial) marketers, entrepreneurs, and authors, including: Dr. Jordan Peterson, Seth Godin, and John Jantsch among many others.   Tom is a sought after marketing and growth consultant whose helped his clients reach the New York Times, Wall Street Journal, and USA Today bestseller lists, set the record for the most-funded, non-fiction publishing project in Kickstarter history, and generate millions in sales online using his referral, influencer, and affiliate marketing strategies.   Tom's ideas on marketing and entrepreneurship have been featured in a variety of top publications, including: Inc., Forbes, Business Insider, Entrepreneur, and Growthhacker TV.   Tom is a West Point grad and Iraq War veteran who spent 5 years as a commissioned officer in the US Army before making the plunge into writing, publishing, and entrepreneurship. When Tom isn’t helping brands and businesses grow their profit, he spends his time with his family, working outside on his mountain homestead, and drinking just the right amount of coffee. You can get inside Tom's brain by reading his blog at tommorkes.com. https://www.facebook.com/tmorkes   3:02 "I want to be the person that others would want to follow, that I would want to follow." -Tom Morkes   4:08 "He had that feeling of, 'I am serving all of my employees.'" -Brian Keith   5:33 "So, I always look at things and say, 'How does this expand or give me more options?'" -Tom Morkes   13:59 "Almost always, when I come back...I know something that I didn't know before about who I am and where I'm going." -Brian Keith   15:24 "Are you still tied to that stuff that you produced over this last decade, is that still you?" -Tom Morkes   18:14 "My monetization strategy was: this is going to be good...somehow." -Brian Keith   20:27 "I'm going to stick with these three out of ten or one out of ten [strategies] and really drive it." -Tom Morkes