21 minutes | Oct 10th 2017

#39: Understanding Google's Role in Treatment Marketing with Dan Gemp

Guest: Dan Gemp, healthcare marketing CEO

My guest today is Dan Gemp, president and CEO of Dreamscape Marketing, a creative firm that provides digital marketing solutions for companies in the addiction and mental health treatment field. He sat down with me at the Moments of Change conference in Palm Beach, Florida, to share his expert insight about the massive changes happening right now with paid search engine marketing. He explains the actions that Google is taking to combat unethical marketing practices, gives us his forecast for how this will affect the treatment field and breaks down what these changes mean for all the ethical programs out there trying to do things the right way.

For more about Recovery Unscripted, visit http://recoveryunscripted.org

For more about Dreamscape Marketing, visit http://dreamscapemarketing.com

Music from this episode: "The Ache" by David Condos - URL: davidcondos.com "Pure Swell" by Podington Bear - URL: http://freemusicarchive.org/music/Podington_Bear/Springtime/Pure_Swell "Gears Spinning" by Podington Bear - URL: http://freemusicarchive.org/music/Podington_Bear/Textural/Gears_Spinning "Filaments" by Podington Bear - URL: http://freemusicarchive.org/music/Podington_Bear/Inspiring/Filaments- Composer: Chad Crouch "Ronny" by Alex Fitch - URL: URL: freemusicarchive.org/music/Alex_Fit…ola/Ronny_1253