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30 minutes | Aug 27, 2020
Stanley Okoro, MD
Stanley Okoro, MD tells us the story of the long and strange path he took from Nigeria to New York City to Atlanta and then to the US Navy, how he crossed over from military practice to private practice, and shares the surprisingly easy method he discovered to write a book on BBLs for patients in just one weekend, and what the results have been.Special Guest: Stanley Okoro, MD.
50 minutes | Aug 20, 2020
Tom Seery and Bill Portuese, MD
Seattle facial plastic surgeon William Portuese, MD and RealSelf CEO Tom Seery reflect on 13 years of collaboration from Dr. Portuese’s unique perspective as the first surgeon to answer a question on RealSelf, what he’s learned by answering over 30k consumer questions on RealSelf and why he’s still doing it today. On this episode, you’ll also hear why Dr. Portuese thinks BDD is the largest single challenge of his practice, why he openly posts his prices online, how he’s handled multiple thefts of his before and after photos by other surgeons, and more.Special Guests: Tom Seery and William Portuese, MD.
27 minutes | Aug 13, 2020
Joseph Franklin, MD
Plastic surgeon Joseph Franklin shares his broad perspective having been in practice across the state of North Carolina from Manteo to Murphy and how the patient base radically changes in each part of the state, along with how he became an AAAASF inspector, his insider tips for passing an inspection, and the secret silver lining to doing the job. Special Guest: Joseph Franklin, MD.
38 minutes | Aug 11, 2020
Jonathan Kulbersh, MD
Facial plastic surgeon Jonathan Kulbersh, MD lets us in on his approach to marketing, including how he’s handling the request to work with a TikTok “influencer” who has 3.5M followers, what he learned being around the camera during his time doing a fellowship with Dr. Paul Nassif, and the surprising Hollywood story of how he ended up at the premiere of the Real Housewives of Beverly Hills in the first week of his fellowship.Special Guest: Jonathan Kulbersh, MD.
6 minutes | Aug 11, 2020
Virtual Exhibit Hall - Aesthetics Biomedical, Inc.
Aesthetics Biomedical® Inc (ABM) headquartered in Phoenix, Arizona is the company that stands behind innovative and leading-edge products such as the Vivace® Microneedle RF, SoME® Skincare, SENZA Laser Hair Removal, and PlasmaMD. It is an organization of visionaries committed to ethical science, quality, excellence, innovation, and the pursuit of healthy, beautiful skin. The Vivace Experience® is a minimally invasive, FDA-cleared, radiofrequency microneedling treatment that stimulates the natural production of collagen and has been shown by physicians to be effective in alleviating facial wrinkles, fine lines, and tightening the face and neck. Vivace® Microneedle RF has quickly become a favorite among consumers and celebrities and has accumulated several titles, the ultimate endorsement coming from this year's RealSelf "Most Worth It" Awards, where Vivace® was the only microneedling treatment to be voted onto the prestigious list by actual patients. SoME® Skincare That's All You, is the only patented, clinically proven, personalized skincare for at-home use. When combined by your physician with Platelet Rich Plasma (PRP), SoME® Skincare uses the body's own regenerative properties to stimulate natural collagen and elastin for visibly renewed firmness and luminosity, while reducing the appearance of fine lines, discoloration, and puffiness around the eyes. SoME® PRP Skincare has taken the market by storm with physicians and the media praising the product and was just named by NEWBEAUTY Magazine as the Top Innovation in the 2020 Beauty Authority Awards!Special Guest: Ashley McGuire.
23 minutes | Jul 30, 2020
Alex Zuriarrain, MD
Miami plastic surgeon Alex Zuriarrain, MD lets us in on how he’s managed to generate over 400 patient reviews just 1 year into private practice, how he became the go-to plastic surgeon for Spanish television in Miami without spending a dime, and the strategies he uses for driving maximum impact with those TV appearances.Special Guest: Alex Zuriarrain, MD.
28 minutes | Jul 23, 2020
James Marotta, MD
Dr. James Marotta joins us to discuss his new book “Don't Let Other People Make You Feel Bad About Looking Good” and how it addresses the recurring challenge he sees with patients feeling guilty for considering facial plastic surgery.Special Guest: James Marotta, MD.
30 minutes | Jul 16, 2020
Umang Mehta, MD
Umang Mehta, MD talks with us about how getting started in the 2009 recession helped prepare him for the pandemic, the distortion of patient expectations caused by social media, and how he uses technology to prevent BDD and set realistic expectations with rhinoplasty patients.Special Guest: Umang Mehta, MD.
53 minutes | Jul 14, 2020
Josh King and Tom Seery
Guest host & RealSelf CEO Tom Seery sits down with RealSelf in-house counsel Josh King, a nationally known attorney and expert in legal issues surrounding online reviews, free speech, First Amendment, and media law issues. On this episode, you’ll hear how just 26 words in the Communications Decency Act provided for the rapid proliferation of the Internet and protects Facebook, Twitter, YouTube… and RealSelf. Special Guests: Josh King and Tom Seery.
34 minutes | Jul 9, 2020
Lorrie Klein, MD
Longtime cosmetic dermatology KOL and leader Lorrie Klein, MD shares her perspective on practice management, marketing, and business including the challenges of cosmetic procedure pricing, why she sold her practice a decade or more ahead of retirement and how that’s turned out, and what she’s planning to do with her MBA once she’s finished with it.Special Guest: Lorrie Klein, MD.
11 minutes | Jul 7, 2020
Virtual Exhibit Hall - TouchMD
TouchMD Chief Business Development Officer Karson Smith tells us about TouchMD’s unique patient consultation and communication platform. The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice. Special Guest: Karson Smith.
43 minutes | Jun 25, 2020
Denise Jaeschke and Tom Seery
If you’re an aesthetic professional or an industry brand, your consumer audience is also our audience. Guest host & RealSelf CEO Tom Seery takes us to the consumer side of the RealSelf marketplace to hear from Denise Jaeschke, VP of Consumer Marketing, about what it truly means to the researching patient that RealSelf is your go-to advisor for cosmetic decisions.Special Guests: Denise Jaeschke and Tom Seery.
34 minutes | Jun 18, 2020
Sonia Badreshia-Bansal, MD
Noted Bay Area dermatologist Dr. Sonia Badreshia joins us to share how building a raving fan experience for patients is her top priority, how she found her niche on TV ten years ago, and what the results have been from both earned and paid TV, reaching and attracting patients from six continents, 25 countries, and 49 states.Special Guest: Sonia Badreshia, MD.
36 minutes | Jun 11, 2020
Bridgette DeBrino, marketing director for Allenby Dermatology and BodySquad, takes us through the trials and successes of building BodySquad in Boca Raton, from the decision to replace their Emsculpt machines with CoolTone, the challenges of getting non-surgical fat reduction patients to return for photos, and what’s worked for driving high quality leads to the practice. This episode is part two of two in a series featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.Special Guest: Bridgette DeBrino.
32 minutes | Jun 10, 2020
Janet Allenby, DO
Cosmetic dermatologist Janet Allenby, DO shares her perspective on 2+ decades of practice growth in South Florida, why she decided to open a 2nd practice devoted entirely to non-surgical fat reduction, which parts of the marketing strategy she owns, and the importance of cultivating a loyal, family environment with her staff. This episode is part one of a two-part series, featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.Special Guest: Janet Allenby, DO.
35 minutes | Jun 4, 2020
Tami Vileta on Loyalty Programs
Longtime practice marketing expert Tami Vileta walks us through the various types of patient loyalty programs, how such programs can insulate you from price cutting and offer value to patients without making you look cheap, and what it takes for your program to rise to the top and set you apart from others in your market.Special Guest: Tami Vileta.
5 minutes | Jun 4, 2020
Virtual Exhibit Hall - Pinpoint Strategic Communications
Founder and designer Tami Vileta briefly discusses the services offered by her company, Pinpoint Strategic Communications. Pinpoint has provided high-level creative marketing services to over 250 practices in the United States, Canada, Mexico, and Africa. Their work focuses primarily on patient experience and retention initiatives, including Brand Development & Curation, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Social Media Marketing, Integrated Launch Campaigns (across digital, print, and display), and even Promotional Products. Tami’s work has earned creative awards and accolades over the decades, but her biggest gratification still comes from helping clients “knock it out of the park” to achieve their goals. Pinpoint places the highest priority on building enduring customer relationships. Many of their clients have been with the agency for well over a decade. Building a deep-seeded culture of unmatched customer care is paramount--and in sync with their focus on retention activities for their customers. Request more information about Pinpoint Strategic Communications. The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice. Special Guest: Tami Vileta.
56 minutes | May 28, 2020
Matthew Nykiel, MD and Johnny Franco, MD on Instagram
Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.Special Guests: Johnny Franco, MD, FACS and Matthew Nykiel, MD.
43 minutes | May 21, 2020
Greg Buford, MD
Greg Buford tells us how the dumbest thing anyone ever said to him about the practice of medicine turned into his entire practice marketing philosophy and covers the hard lessons he’s learned in marketing. On this episode, you’ll get the questions you absolutely have to ask before you build a website, learn how to know when to hire a full time in house marketing director, and hear what it took to write and publish not just one, but two books (and why he probably won’t write another one). Special Guest: Greg Buford, MD.
43 minutes | May 19, 2020
Mark Sandritter and Tom Seery
Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing. Special Guests: Mark Sandritter and Tom Seery.
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