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Last year, the COVID-19 pandemic quickly underscored the importance of “home” as refuge. As a result, Canadians started making their homes a larger priority, as demonstrated via record home sales, shifts in the types of homes purchased and a boom in home renovations. Listen in as we discuss this change with Canadian designer, artist and TV host, Steven Sabados, and further explore ways we can make the most of our homes in 2021.

2020 has been an unprecedented year in almost every regard. In this episode of REAL TIME, we discuss the impact COVID-19 had on Canadians, how housing markets responded, how REALTORS® have adapted and what it all means moving forward. Join us as we dive deeper into these topics with insights from industry experts David Coletto (CEO, Abacus Data) and our own Patrick Pichette (VP, REALTOR.ca) and Shaun Cathcart (Senior Economist).

More than 35,000 Canadians experience homelessness every day. In recognition of this, and to complement REALTORS Care® Week 2020, we’re joined by Jesse Thistle, Métis-Cree author of From the Ashes and assistant professor at York University. Learn about Jesse’s personal experience with homelessness, how he’s become a leading voice for the issue, and what REALTORS® – and all Canadians – can do to help end and prevent homelessness on both a local and national level.

In Episode 8 of REAL TIME, popular personal finance expert and award-winning author Kelley Keehn discusses the financial concerns and realities facing many Canadians today, including homeowners and prospective home buyers. Discover tips and tools for REALTORS® to help your clients assess and strengthen their financial health, even in unstable times.

In Episode 7 of REAL TIME, award-winning designer, best-selling author and TV icon Sarah Richardson shares lessons learned during an incredibly successful career buying and designing homes – everything from the value of using a REALTOR® to making the most of your space on any budget.

In Episode 6 of REAL TIME, we talk with Subtej Nijjar, partner at Union Creative, the agency behind CREA’s national ad campaigns, about methodologies REALTORS® can employ to better understand their audience, position themselves strategically and stay relevant in periods of change and a hypercompetitive industry.

In Episode 5 of REAL TIME, we’ll join Riti Verma, real estate entrepreneur and CEO of RankMyAgent.com—with input from REALTOR® Ben Sweet—to discuss the importance of managing your online reputation as a REALTOR®. We’ll look at the impacts of online reviews, tips to get started, and how to ensure a positive experience to land and keep happy clients.

In response to current conditions, businesses and REALTORS® need to react to a new world, though temporary, where human interaction is limited or discouraged. The real estate industry, built on relationships, will be significantly impacted. But within adverse conditions come opportunities and new human behaviours. For REALTORS®, maintaining a personal connection is crucial. The CREA REAL TIME podcast provides an opportunity to give REALTORS® insight into how they can transform to be more adept in a digital retail environment. Representatives from various levels within the industry provide guidance, clarity and give CREA members real world tools to implement.

In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.

In celebration of Earth Day we’ll speak with REALTOR® Chris Chopik, a passionate environmental advocate about how climate-risk directly impacts the industry, the role REALTORS® can play protecting the environment, and what REALTORS® need to know about selling greener homes.

This podcast is about brand storytelling. We’ll explore the crucial connection between REALTORS® and the emotional aspects of home buying and how to use those key elements to add value to your client relationships and the sales process.