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Real Business Talk
41 minutes | Feb 29, 2016
Specialized Loans in California with Neil Patel
Specialized Loans with Neil Patel, CPA with Insignia Lending http://wearerealty.comIn this episode of Real Business Talk we discussed non-traditional financing options for purchasing Real Estate. From New Construction to Cash-Flow Investment Properties, each is unique and has different limitations.Neil Patel also understands the tax advantages of cash flow investing and gives us his professional opinion on how to best limit your tax bill through Real Estate.
53 minutes | Dec 18, 2015
Asset Protection, Living Trusts and Probates with Jeff Condon
On this episode of Real Business Talk, expert attorney and author Jeffrey Condon joins us to discuss asset protection. Learn about protecting your assets, whether they are real estate, cash, business shares or anything else of value, from potential lawsuits and the court system after death.We talk about the benefits of a Living Trusts, the pitfalls of wills and the importance of having protection in case something goes wrong.ABOUT JEFFREY CONDON Jeffrey L. Condon is an attorney who has practiced in the field of trusts and estates since 1987. He received his Bachelor of Arts in English Literature at UCLA (Class of 83) and his law degree from Whittier of College School of Law in 1987. He presently practices at the Law Offices of Condon & Condon in Santa Monica, California.With his late father, Gerald M. Condon, Jeffrey is the co-author of Beyond The Grave: The Right Way and Wrong Way of Leaving Money to Your Children (and Others). Published in 1996 and revised in 2001, the Wall Street Journal has called Jeffrey's first book "the best estate planning book in America."In 2008, Jeffrey authored The Living Trust Advisor: Everything You Need to Know About Your Living Trust (John Wiley & Sons).Jeffrey has been cited as a source for over 100 newspaper and magazine articles discussing inheritance planning, including New York Times, Los Angeles Times, Washington Post, Wall Street Journal, Time, Kiplinger's and Business Week. The topics in this area are so many and diverse, he has been quoted in periodicals ranging from Fortune to DogWorld.Jeffrey has discussed various inheritance planning issues on over 70 radio call-in shows throughout the United States, and on numerous television programs including "The Money Club" (C-NBC), "Primetime News" (CNN), "The 700 Club (CBN), "One on One with John McLaughlin (NBC) and "The Dr. Laura Show (CBS).Jeffrey has conducted over 300 talks and seminars on the living trust and family inheritance planning throughout the United States for numerous financial institutions, insurance companies, charities, civic groups, service clubs, real estate companies, trust companies, and conventions.Outside the legal world, Jeffrey is an avid swimmer who swims 3000 meters a day and participates in long-distance ocean races during the summer.Browse Jeffrey's Books hereVisit Real Business TalkVisit W
23 minutes | Sep 4, 2015
Email Marketing Should be the Backbone of your Brand, Here’s Why…
With the explosive use of social media marketing in the past few years, many think that email has been pushed in to the background. That observation couldn’t be more wrong. Email marketing campaigns still remain a powerful tool used by large and small organizations worldwide. It allows companies to stay connected with their clients by strengthening their relationship and not letting them forget who they are.Email still has a higher influence than social media, and that’s a fact backed by science and data. A study by SocialTwist monitored 119 referral campaigns from leading brands and companies, for over 18 months. They found that from the 300,000 referrals who became new customers, 50.8% were reached by email, compared to the 26.8% for Twitter and 22% for Facebook. Case in point: Email rules.But the problem with blasting your customers with emails every week is that it might be considered spamming and you could get blacklisted. How many times have you deleted pesky newsletters from your inbox and marked them as spam? There is a fine line between a bad email marketing campaign and a good one to avoid that situation.There’s no better way to show you how it’s done than by drawing from examples of great email marketing campaigns by successful businesses. The following are 10 companies who know how to do email marketing the right way.* Allrecipes.comAllrecipes.com has mastered the art of email marketing by keeping it simple. The food website only has to put up a mouth-drooling picture with a five star user review, and it has anyone clicking the links to the recipe in minutes.It’s said that a picture is worth a thousand words, and sometimes that’s all it takes. If your product or service is visually aesthetic, then take advantage of that and send flattering images. Research shows that users are more likely to respond to a picture and repost it on social media. Include a Like or Pin it button to repost the content from within the e-newsletter on social media. Allrecipes.com strategically places these buttons below each image or recipe within the email.Take a hint from allrecipes.com and balance the white space. Be sure not to plaster the email top to bottom with text and images. Not everybody has the time to read an email, and most are put off by what they see as a wall of text. A minimalist design with an eye catching image and a direct link to your product is sometimes more than enough. Leave plenty of whi
28 minutes | Dec 14, 2014
Behind the Business of Events
There is no better marketing tool than a successful event, no matter the size. Events, can also be the back bone of a business and with the amount of venues available, the options are endless.Events can be simplified and succeed, it all comes down to the business systems that can work time and time again. The guest for this discussion is Ryan Wieczorek, founder and Managing Partner of Rockstar Beer Festival and Cocktail City. Currently executing more than 100 events a year within Las Vegas, Arizona and Southern California. Selling out events at venues like the Hard Rock Hotel in the heart of San Diego, Cosmopolitan Resort and Casino in Las Vegas and dozens more.His journey to success began with a degree from the Culinary Institute of America before receiving his bachelors in business from the University of Nevada, Las Vegas. Here the stories of events past and the struggles of managing a growing team and dealing with multiple vendors, sponsors and guests.
34 minutes | Nov 23, 2014
To Succeed in Business, Be Remarkable
There is a single key element that EVERY successful business entrepreneur must have... customers. This is the simplest concept since we can’t legally print money. Getting customers can be simple, it just takes attention.Think about it, attention really is the indicator of success. Why do celebrities like Justin Bieber become so financially successful, because people find him remarkable, whether you love him or hate him the media gives him attention. It is said that if you are able to get half the world to hate you, you might become president of the United States.Your income will directly correlate to the amount of attention your brand receives. The more people talk about you and respect your work, the more products they will buy. Getting attention is not about buying advertising, using social media or trying to get that article in a national magazine. Yes, these things can help but they are time consuming and costly. Besides, if you plan on spending money to promote your brand, make sure the message captures attention.The simplest way to get the attention and success you crave and is to be remarkable. "Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers." - Seth Godin, Author To Succeed in Business, Be Remarkable What is Being Remarkable Being remarkable means that your product, service or you personally is worth making a remark about, that’s it. The more remarkable, the more attention you will receive. Celebrities have mastered this skill. They understand the PR game and create a personal brand that people are passionate about.Passion can go both ways. If you love a product, take your favorite song for example, it gets stuck in your thought process. It stays in the forefront of your brain, maybe you sing the song in your head on your way to lunch or scream it in the shower. Once you are around a friend or meet an individual who reminds you of that song you perk up and begin discussing it with passion. But being remarkable and passionate about a product, person or service can also be with hatred. Of course you don’t want everyone you come in contact with to hate your product, but a handful of passionate haters will watch your every move.A good example of the power of remarkability is Howard Stern in the late 1980’s a
29 minutes | Nov 7, 2014
To Grow Money In Real Estate… Buy Cash-Flow Condos
The saying money doesn't grow on trees, is actually false. The tree is sitting on top of Real Property, making it a finite asset that will likely increase over time. More importantly, Real Estate can get you a steady cash flow month after month. There's a reason the original constitution was written for land owners, because beyond gold, dollars and diamond, Real Property has value and is USEFUL.The understanding is that all people want to own Real Estate but the reality is that America has now become a Renters market. Although the economy can be tough for many, if you have cash and credit... you should be buying property right now. We are in historic market rate levels, pushing interests rates south of 4 percent. Every one percent in interest reflects about a 10 percent gain in home value. For every 1% you gain 10% in purchasing power, giving you more options in the market.investing in cash-flow positive condos near universities and busy centers will pay off. Why? It's the best way to guarantee a steady flow of money month after month. What is Cash-Flow Positive The free market determines the value of all property and rents. But in real terms, you can sell it for as much as someone is willing to pay. That being said, if you have a property that can get a fair market price for monthly rent it would be a good idea to consider it. This opportunity could be your golden goose, as long as the expenses for the property are lower than the fair rental price.Cash flow is the rent money left over at the end of each month after the property’s mortgage, taxes, maintenance, insurance and property management costs are paid. Obviously, your goal is to have more rent money coming in each month than you’re paying out in expenses; this is known as having positive cash flow. If the rent collected each month does not fully cover the monthly expenses of owning the rental property, you have a negative cash flow. While positive cash flow is best, there are some instances when it may make sense to have a negative cash flow (especially for the first few years) on an investment property, but we’ll get to that a little later. How to Calculate a Properties Expenses The Investment Property Analyzer will take the complex work out of evaluating the return on investment for any residential property investment. Just input a few numbers such as acquisition costs, rental income, interest rate, property and tax rate of any investment property and get back the expected 5 year return o
30 minutes | Nov 5, 2014
Freedom v. Corruption – Elections 2014
Business is undoubtedly linked to the freedom and rights within a society. It's a hardknock life for most Americans these days.Politics, which is now considered a dirty word, is about so much more then a battle between two representatives. The roots of what our country and society are built on, we the people, are under attack.We deserve knowledge from a free and open society. We deserve a fair and balanced justice system to protect our rights. We deserve the freedom to ethically trade goods and services for profit. We deserve a fair currency backed by precious metals. We deserve a top notch education system that doesn't enslave with debt. We deserve not to be hassled by the government for how we spend earned money. We deserve love and security, a combination that warms the core of your heart. We deserve a free life. Freedom v. Corruption - Elections 2014 A Staged Ring It's interesting that our ballets consist of such limited choices. We are ushered into an area, given a punch card, a limited packet of information and told to decide who will rule over aspects of our lives for multiple years. Unfortunately, The Elections of 2014 were a sorry attempt to fix a large problem. The world debt level is sky rocketing out of control, while banks continue to create fractional reserve currency.That sounds insane to me!A majority of Americans can relate to the ideals of the Right or the Left. But today's Democratic show only has two players. The real questions that we must ask, is why... in a supposedly democratic republic... do we only have two choices?Are there no other qualified individuals that fit outside these two rigged boxes? Looking back at history, we see that our current political situation is similar to many mistakes of society's past. The battle between Democrat and Repulican is obviously a failure. No questions about it. Challenger 1: The Republicans "We believe government should tax only to raise money for its essential functions," the Republicans state their case plainly on the Republican National Convention web site. That is, Republicans believe government should spend money only to enforce contracts, maintain basic infrastructure and national security, and protect citizens against criminals."The above statement makes logical and sound business sense. I agree with this statement completely, what gets in the way is the reality of their societal beliefs. Challenger 2: The Democrat
30 minutes | Nov 1, 2014
The Struggles of Creating a Start Up
The Struggles of Creating a Start Up - Lessons from a failed attempt The media portrays the start up life as an over night success. Putting companies like Facebook, Snapchat and others on a pedistal of success. Lets spend the morning looking behind the scenes at a startup that didn't make the cut to see what could have been done differently, and what consequences happen in the aftermath.Charles Contreras joins us on this episode of Real Business Talk to discuss our Klinq App and the lessons we learned. Call in to join the discussion.
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