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Reach the Summit | Spreaker
22 minutes | Jun 25, 2014
Rick Coplin on Perfect Pitching
Today, we officially wrap up the 10th Ohio Growth Summit by talking with breakout presenter Rick Coplin. Rick’s well-received interactive session was on “Pitching Your Business to Investors, Bankers, Partners and Employees.” Over his successful career, Rick has helped to build and sell a start-up company, directed technology programs in a major financial institution and consulted with companies throughout the United States in the areas of technology, finance, marketing and operations. Currently, he is Vice President of Community Partner Ventures with TechColumbus, working alongside entrepreneurs who are building start-up companies. In this role he finds, supports, mentors, coaches, incubates, and funds high-growth potential companies in Central Ohio. If you missed Rick’s session or want additional insights, you can buy his recently released e-book, “Pitch Your Best!” He’ll be releasing another book later this year titled, “Nail Your Pitch!” Rick has taken part in nearly every Ohio Growth Summit and said this year’s topped them all. In addition to the variety of presentations, Rick noted the excellent networking opportunities. “I made a lot of connections and that’s the best part of Ohio Growth Summit,” he said. In this 25-minute episode, Rick discusses: The one group of people besides investors, lenders, partners and employees you need to pitch. The most important aspect of pitching. How much time you should spend preparing and practicing your pitch. The general pitching process from initial conversation to closing the deal. You can learn more from Rick on his blog, on Twitter and by buying his e-book, "Pitch Your Best!"
18 minutes | Jun 3, 2014
Charlie Wollborg on Igniting Passion
Charlie Wollborg is a purveyor of attention. He helps growing brands stand out from the clutter. He opened the doors at Curve Detroit Marketing Strategy & Creative Design after being thrown out of several well respected ad agencies. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for blue chip national clients and budding local brands. When he's not building brands, you'll find Charlie inspiring, educating, igniting passions and entertaining business audiences with his lively keynote presentations on social media, branding, marketing and motivation. He helps smart companies stay on top of what's new, what's now and what's next in the world of marketing and technology. He's earned applause and laughter at several Ignite events and recently took the second place prize at the PowerPoint Karaoke World Finals. On the eve of the Ohio Growth Summit, Charlie joined Amy and Mike to offer a glimpse into his breakout session on Thursday that he has colorfully titled: “If You’re Not Pissing Off a Few People, You’re Probably Not Exciting Anybody Either.” Here is his summary of that presentation: “In the rush for likes, fans and followers, we are afraid to offend anyone. We play it safe. We want to be ‘well liked.’ Trouble is, all the likes, fans and followers in the world don’t amount to diddly squat without a legion of passionate advocates. We’re living through the ‘meh’ economy – a market is saturated with polite mediocrity. It’s time to wake up. It’s time to take a stand. It’s time to transform ourselves, our companies and our causes. Let’s be a catalyst for passionate ideas. Let’s create big red Kool-Aid Pitchers of awesomeness that makes our fans bust through walls and say ‘Oh, hell yeah!’" In this 20-minute episode, he also discusses: Why it’s a mistake to attempt to be liked by a lot of people; Why some people have to hate you in order for others to love you; The most important question you should ask before posting social media content; and What "Cheers" barfly Cliff Clavin and the Bravo cable network can teach you about creating social media content. Connect with Charlie on just about every social media platform, including Twitter, LinkedIn and YouTube. And you can see his breakout presentation on Day Two of the Ohio Growth Summit.
30 minutes | May 21, 2014
Heather Whaling on the Art of PR
Heather Whaling fuses strategic thinking, strong writing and creativity to deliver PR, social media and marketing results. After nearly a decade of PR agency work, she launched Geben Communication advising non-profits and small businesses on new media’s influence on communication--and the value of integrating digital strategies with traditional approaches. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates the popular #pr20chat, a weekly live Twitter chat exploring social media’s influence on public relations. She was selected as one of Columbus Business First’s “Forty Under 40” and named one of Columbus’s top 10 entrepreneurs by The Metropreneur. She also serves on the Board of Directors for The Women’s Fund of Central Ohio. During her keynote presentation at the Ohio Growth Summit, Heather will share how we can take a fresh approach to business, philanthropy, investing and family to overcome work/life balance challenges and feel content and fulfilled with our lives both personally and professionally. In today’s podcast, Heather discusses: What helps her maintain work-life balance with a growing business and a newborn; The business benefits of volunteering your time and services to your local community; The key elements of an effective communication and public relations plan; Public relations strategies for start-up companies; How to use media relations to get the attention of potential investors; and Ways to build a social media audience from the ground up.
29 minutes | May 14, 2014
Jess Ostroff on Using Virtual Assistants
Jess Ostroff was a breakout presenter at last year’s Ohio Growth Summit, and she will be moderating the opening expert panel at this year’s event. She operates Don’t Panic Management--a company providing virtual assistants to business owners who need to outsource administrative, bookkeeping, social media and content marketing tasks. She formed the company in September 2011 and has been growing steadily with new clients, new projects and new team members. According to her personal bio, Jess conceived the idea of Don’t Panic Management based on a fortune cookie (and the Coldplay song, of course). With the 'don’t panic' mantra in mind, she has found there is nothing too big or too strong for her to conquer. Jess is known for having too many tabs open in her browser at once and her total body dance to the Red Hot Chili Peppers’ "Give It Away." She firmly believes in the Oxford Comma and has a passion for finding efficient ways to get things done. She is sometimes referred to as "iJess" due to her omnipresence and saver of all sanities. In this 30-minute episode, Jess discusses: The value of an entrepreneur’s time and why you can’t always do everything yourself; How to build trust with an outsourcing partner; The benefits of building a strong relationship with your virtual assistant(s); How you assess the skill sets of a potential virtual assistant; Proactively planning for using a virtual assistant instead of hiring one as a reaction to increased pressure; and Why you need to be at the Ohio Growth Summit Reception on Wednesday, June 4.
32 minutes | May 8, 2014
Jerry Ross on Starting a Business
Jerry Ross will launch the two-day Ohio Growth Summit with a presentation on the critical role entrepreneurship plays in the U.S. economy and how today’s economy requires every business engage in entrepreneurial thinking. Jerry is an Ohio native and life-long entrepreneur who has worked for Ohio Bell, AT&T and Goal Systems Software. His entrepreneurial ventures range from publishing and real estate to entertainment lighting, and he has attracted clients as diverse as Walt Disney World, the Super Bowl, the Olympics and NASA. He currently serves as the Executive Director of the National Entrepreneur Center and is a nationally recognized speaker and commentator on small business. In 2012, he wrote a book titled, “Business Shorts,” an engaging collection of short stories that illustrates timeless business principles that are critical for success in any business. In this 30-minute episode, Jerry discusses: Why you need to talk to people outside your inner circle before starting a business; The fallacy of thinking a product “sells itself;” Why writing a business plan is essential for all startups; Funding options for new businesses; Creative ways to save on startup costs; and What to expect when Jerry kicks off the 10th annual Ohio Growth Summit.
24 minutes | May 1, 2014
Chris Brogan on Community Building
Since keynoting the 2009 Ohio Growth Summit, Chris Brogan, publisher of Owner Magazine, has written seven books. His latest tome is The Freaks Shall Inherit the Earth, which Chris describes as "a book of action." Summarizing the book, he writes: "Where do you start? How do you go from being a misfit to being a misfit who makes a living being a misfit? How do you turn your passions into something that fuels your passion to travel the world? How do you learn what it takes to grow your ideas into something sustainable? And what tools will you need along the way?" Chris defines freaks as those individuals who are passionate about their craft and want to do business their way on their terms. Building a community of freaks is what led him to change his business from consulting with large organizations to working with small business owners and entrepreneurs. These are the people, he says, who can actually take action with the ideas they generate. In this 30-minute episode, Chris covers the following topics: The difference between selling and community building--and why you should focus on the latter; The social network everyone has but doesn't use to its full potential; Why you need to be transparent in your marketing efforts; Making the transition from giving away your knowledge and expertise to getting people to do business; and His upcoming keynote presentation at Ohio Growth Summit that will include his three drivers for business growth.
29 minutes | Apr 9, 2014
Dan Stover on Leading Through Change
A breakout presenter at last year’s Ohio Growth Summit, Dan Stover is a Leadership Consultant with Integrated Leadership Systems, a leadership development organization. After graduating from The Ohio State University with dual degrees in Psychology and Criminology, he pursued a role in Criminology and led a multi-million dollar digital technology initiative at the Franklin County Courts. He found that his leadership skills and passion for psychology were not fulfilled within the field. As Dan began to undertake stronger leadership roles in the community through an award-winning blog, a position as Vice President of the Downtown Residents’ Association of Columbus and a successful talk-radio show, he found the consulting and leadership aspects of these activities to be his calling. In becoming a coach at Integrated Leadership Systems, Dan has been able to leverage his experience as a leader and his passion for helping others to facilitate deep transformation in his clients. In this 30-minute episode, you will learn: About working through an organization’s internal systems when introducing new initiatives; Understanding people’s emotional response when change occurs; What to focus on when you encounter resistance; How to address intense conflict between two parties who need to work together; and The importance of “emotional independence” from your business. http://ohiogrowthsummit.com/blog/dan-stover-lea…summit-podcast.html
35 minutes | Mar 27, 2014
Gini Dietrich on Communications and PR
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She was an early entrant into the field of blogging and founded Spin Sucks, a PR and marketing blog, in 2006. The blog has been honored as a Cision Top 100 Blog, a two-time Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a Top 10 Social Media blog from Social Media Examiner and an AdAge Power 150 blog. Gini is one of the top-rated communication professionals on social networks. She has written two books, Marketing in the Round, and more recently, Spin Sucks, based on her blog and written for business owners and leaders who want to understand public relations. She delivers numerous keynotes, panel discussions, coaching sessions and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales and HR. Gini is a past keynote speaker for the Ohio Growth Summit, which she considers her favorite conference experience. In this 30-minute episode, you will learn: Why you need to own the distribution channel for your online community; The most effective tactic to generate leads; What you should expect from your public relations professionals; How to generate compelling content; and How to evolve your marketing approach for the new era of customer centricity.
33 minutes | Mar 13, 2014
Andrea Travillian on Personal Finance
Andrea Travillian’s goal in life is to help as many people as possible save money for their future. She believes eliminating financial stress and having a solid financial base allows us to make a difference in the world. After all, she says, it’s difficult to help others when you’re barely getting by. When we save, and create a better future for ourselves, we can create a better future for others. Andrea has been passionate about personal finance since making her first stock purchase in when she was in the sixth grade. She received her BA in finance at the University of Iowa and began a career in the banking sector. She also worked in corporate finance with budgets and forecasts, taxes and retirement investing in the United States and in Australia while completing her MBA from Creighton University. Upon returning to the United States from Australia, Andrea made the leap to entrepreneurship and was immediately hooked. After starting two businesses, Andrea refocused on her true calling--helping others achieve financial freedom. Andrea formed Smart Step, Inc. in 2007 with a purpose of educating people about money, helping them overcome monetary road blocks and securing their financial future. She is the author of four books on personal finance. In this 30-minute episode you will learn: Common financial mistakes small business owners make and how to avoid them; To develop a mindset of ‘working to live’ instead of ‘living to work; The one financial measure you should emphasize above all else; The connection between physical fitness and financial fitness; and The social media sites and apps she uses to promote and organize her business. You can follow Andrea, and even start a conversation with her, on her blog! http://takeasmartstep.com
23 minutes | Feb 27, 2014
Annie Tsai on Social Media
Annie Tsai is a self-proclaimed “serial social media junkie.” She has taken her passion for all things social media to create her own college major, build a very successful career and write a book that small business owners can reference to begin their online journeys--now. Annie is the Chief Marketing Officer for Demandforce, an online marketing and communication software service from Intuit Inc. that helps small businesses thrive in the Internet economy using email communications, text messaging and online services. As Chief Marketing Officer, Annie is responsible for Demandforce's go-to-market, brand, digital and social strategies. Her team works closely with leaders across the business designing the most effective experiences possible to drive revenue and retention targets through the entire customer lifecycle. Prior to joining Demandforce, Annie spent six years at PGi, a virtual collaborations company, where she led the architecture of the global customer experience and retention management strategy. Other past lives include leading organizations across various parts of the business including sales, operations, marketing, client services and technical implementations. She has recently published “The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Customers” (Wiley). In this 30-minute episode you will learn: - The one step you need to take before you can embark on your social media journey - How to spread word-of-mouth through digital channels - How to integrate your online and offline activities - How to find time to engage on social media and where to look for help - The importance of testing and analyzing your social media activities You can follow and start a conversation with Annie on her blog, anniesaid.com and on Twitter: @meannie.
26 minutes | Feb 17, 2014
Look Who's Coming to OGS14
34 minutes | Jan 23, 2014
Jason SurfrApp on Creativity
Jason SurfrApp -- entrepreneur, speaker and founder of IWearYourShirt.com -- joins the podcast this week to talk about creativity and the power it has to create a business that's not only successful, but unprecedented. Jason, whose last name changed at this beginning of this year from his previous name "Jason Headsetsdotcom" and before that "Jason Sadler", is known for being a very creative entrepreneur in the marketing space. Even his name tells a story of how in the last two years he has created a business just by selling his last name. His first startup was the creation of IWearYourShirt.com, where brands can buy a day of advertising and have the shirt wearers of this video blog promote their product in creative ways in addition to wearing their logo on their shirt. Starting this with little to no following on social media, he grew to be one of the most influential creators in this space and was featured on media outlets such as the Today Show. In addition to these exciting ventures, he is now getting ready to write his first book "Creativity for Sale" which he has written a page of yet but already has about half of it sponsored as he is offering every single page and cover of the book as an adverising opportunity for different brands who bid on SponsorMyBook.com. In this 30-minute episode, you'll learn: - How to build social proof when you're starting with nothing Taking a crazy idea and pursuing it to become a profitable business - Why video was an important part of making IWearYourShirt.com a success - Jason's productivity tips for making time to write his book - Why social media is important but doesn't have to be accessed all the time - Getting outside your usual box for inspiration Recommended Book: Body of Work by Pam Slim Learn more about Jason SurfrApp on his website, http://JasonDoesStuff.com, and follow him on twitter at @IWearYourShirt.
35 minutes | Jan 8, 2014
Jim Canterucci on Personal Brilliance
Jim Canterucci, a previous keynote speaker for the Ohio Growth Summit and the author of Personal Brilliance, joins the podcast this week to talk about leadership and getting your public speaking game on. Jim graduated from The Ohio State University with a Bachelor’s in Finance. He and his wife live in Columbus, Ohio, where he has built quiet the name for himself. Jim is an executive advisor, author, professional speaker, and CEO and founder of Transition Management Advisors, a small boutique advisory firm that does very personal work with their clients. With more than 20 years of experience with fortune 500 companies, he works closely with executive teams to bring great ideas to life and with individuals seeking to expand their own personal brilliance. Canterucci is the author of Change Project Management – The Next Step, The System for Change Leaders, The Skill Sets of a Change Leader, and Personal Brilliance: Mastering the Everyday Habits that Create a Lifetime of Success (AMACOM). In this 30-minute episode, you’ll learn: How to lead change The process of innovation; the 4 catalyst How to broaden the audience Distribution methods being a mechanism to sharing ideas Honing and refining ideas before you write it down The importance of public speaking and how to approach it. Concepts for novice public speakers (breaking down the number 1 barrier) Learn more about Jim Canterucci on his website, My Personal Brilliance, and follow him on twitter at @Canterucci.
35 minutes | Nov 7, 2013
Steve Kloyda on Finding Prospects
Steve Kloyda, the Prospecting Expert, joins the podcast this week to talk about why finding the right people is the most critical step in the sales process, the importance of practicing and planning, and how he overcomes the fear of reluctance when it comes to making phone calls.
30 minutes | Oct 17, 2013
Stacey Miller Building Brand Communities
This week, Stacey Miller joins the Reach the Summit podcast to shine the light on the truth about community management at a large brand, the importance of engagement and listening online, and how you can pitch yourself and your brand online to grow your business. Stacey is a community manager at Vocus and has been working on building the brand’s voice and reputation with its clients and customers. Through her work with Vocus, she has built up her own personal brand as a social media specialist, a thought leader in the community management industry, and a speaker on all things social. Outside of her professional career, she loves NASCAR and is passionate about finding other fans and making connections in the auto industry.
36 minutes | Oct 3, 2013
Carrie Wilkerson - Barefoot Executive
Carrie Wilkerson joins the Reach the Summit podcast to talk about breaking out of the cubicle, the financial struggles a business owner, and why being a business owner is one of the hardest jobs in the world.
37 minutes | Sep 18, 2013
Marcus Sheridan on Marketing to Teach
This week, Marcus Sheridan joins the show to talk about the power of inbound marketing, storytelling, and giving customers what they really want. Marcus is the founder of River Pools & Spas, a swimming pool company based out of Virginia. He is also a marketer, entrepreneur, consultant, and public speaker who learned in 2009 that content marketing and inbound marketing can be a powerful driver of sales and customer loyalty. When he decided to answer all of his customers' questions about swimming pools, he took his business from almost bankrupt to the most visited swimming pool site in the world.
31 minutes | Sep 5, 2013
Joe Pulizzi on Content Marketing
Joe Pulizzi of the Content Marketing Institute joins the show to talk about creating and maintaining a long-term relationship with customers, providing useful content to grow your business, and how your marketing efforts should relate to your overall business goals.
44 minutes | Aug 22, 2013
DJ Waldow on Email Marketing
This week, DJ Waldow joins the show to talk about the importance of email, how social media and email play together in marketing communications, and the value of ongoing testing. DJ is an email marketing expert who runs his own consulting business called Waldow Social. He also co-hosts a podcast with Nick Westergaard that features crazy smart guests who share insights on how they get their work done.
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