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29 minutes | 4 days ago
How to Build Emotional Customer Connections Post-COVID
How do your customers feel about your shop? What is their emotional connection to your business and its role in their lives? And ultimately—what does that mean for your bottom line? Desert Car Care's Frank Leutz explains how shop owners can maximize their emotional impact by aligning the physical and digital customer shop experience in a post-COVID culture.
15 minutes | 11 days ago
How a Small Shop Launched Its Own 501C3
For Levon Arnold, owner of Long Arm Mechanics in Garden City, Idaho, community outreach is more than a goal. It's been built into his shop's day to day procedures through its own 501C3 program. Tune in to learn how Arnold went about launching the program, some of the challenges faced along the way, and how the program has been incorporated into the shop's every day workflow.
21 minutes | 18 days ago
How to Time Your Next Shop Remodel
A tired, outdated operation can have a bigger impact on your shop's bottom line than you may realize. Shop Fix Academy founder Aaron Stokes breaks down the remodel process and how shop owners can gauge if it's time for a few simple upgrades or a full refresh, as well as a few inexpensive tricks for simple maintenance that can make an impact.
15 minutes | 25 days ago
Becoming a Bilingual Business
Howie Berman, executive director for the American Council on the Teaching of Foreign Languages, joins Ratchet+Wrench Radio to discuss the increasing importance of catering to a multilingual customer base.
16 minutes | a month ago
Simple Tips to Optimize Your YouTube SEO
You don't have to be a YouTube influencer to make the most of your video content. From automated captions and thumbnail images to comment management and video descriptions that tell a story, Frank Leutz, owner of Desert Car Care in Chandler, Ariz., shares a few key tips for making the most of your video content that can help new users discover your shop.
17 minutes | a month ago
Making Appointments in 2021
Bolt On Director of Education John Burkhauser discusses driving and appointment trends of the second COVID summer and what shop owners can expect (and how to prepare) for an influx of used vehicles.
15 minutes | a month ago
A Beginner's Guide to Geofencing
What exactly is geofencing? How does it work and why is it such a powerful marketing tool? Megan Williams, co-founder of 3P Marketing Solutions, a digital marketing company, breaks down the details of this powerful marketing tool and explains how shop owners can add the resource to their marketing efforts.
17 minutes | a month ago
Unlock the Power of the Working Interview
Working interviews can help you find your best new hire, but there are some caveats to keep in mind in order to make the most of the process. Greg Bunch, owner of Aspen Auto Clinic, founder of the Transformers Institute, and winner of this year's Best Workplaces, shares a few key tips his team has learned through the years when it comes to holding working interviews.
20 minutes | 2 months ago
How Thinking Small Can Boost Shop Efficiency
Plenty of shop owners in a hurry to expand their operations, but advantages of running a small operation are often overlooked. This week, as the owner of his own small shop, Aaron Stokes highlights the hidden perks of running a small shop and how "thinking small" can help boost efficiency for shops of all sizes.
21 minutes | 2 months ago
The Importance of Creating a Retirement Plan
In this episode of Ratchet+Wrench Radio, Greg Skolnik, industry coach and owner of Motor Works auto repair in Rockville, Md., speaks to the importance of setting up a retirement account for employees. Skolnik dives into the competitive advantage it offers the company and why he sees it as an essential business practice moving forward.
18 minutes | 2 months ago
Training Is Essential
In this special promotion from BOLT ON TECHNOLOGY, John Burkhauser surveys the contemporary training landscape and provides insight as to why you should train everyone on your staff (even if they leave). John ‘JB’ Burkhauser is an Auto Repair Specialist with over 35 years of experience, from A-Level and ASE Certified Master Technician, Shop Foreman, Advisor and Shop Manager, to Automotive Trade School Instructor and Technical Writer. He currently serves as the Director of Education at BOLT ON TECHNOLOGY, where he coaches independent and franchise repair facilities on how to grow their business through best practices and everyday technology, resulting in increased car count, repair order revenue, and customer trust. JB is also a highly sought after industry thought leader who has been published in both the US and Europe.
16 minutes | 2 months ago
Overcome Gatekeepers to Reach Decision-Makers
In a world that can be filled with rejection, how can you break past the internal gatekeepers that can block your path to potentially powerful business partnerships? From email introductions to cold call policies and the power of spearheading your own media production, Frank Leutz, owner of Desert Car Care in Chandler, Ariz., has a few strong ideas.
19 minutes | 2 months ago
Tax Updates From the Pros
From the latest round of PPP to employee retention credits, Eric Joern, a James Hamlin & Co. accountant with a focus on the automotive industry talks through the latest legislative updates shop owners should keep top of mind as they prepare their 2020 tax filing.
18 minutes | 3 months ago
How to Make the Most of a Slow Season
Some months are bound to be busier than others, but a slow period doesn't have to be a total loss. Rather than ride out a historically slow time of the year, Shop Fix Academy founder Aaron Stokes explains why now is the time to grow the business by fine-tuning your operations in preparation for busier days ahead.
17 minutes | 3 months ago
A Helping Hand
Jeff Baker, owner of Local Wrench in Belfair, Wash., shares how his local auto repair shop has extended a helping hand during the COVID-19 pandemic. From hosting field trips for the local youth to running fun social media contests, Baker has kept his community top of mind. Baker shares his story and how he hopes it can influence others to do the same.
23 minutes | 3 months ago
Electric Vehicles: Major Disruption or Major Opportunity?
From the Biden administration's plans for a zero-emissions federal fleet to General Motors' move to sell only zero-emission vehicles by 2035, the future is looking electric. But what could a future filled with EVs mean for the general repair industry? In the latest episode of Ratchet+Wrench Radio, Frank Leutz, owner of Desert Car Care in Chandler, Ariz., discusses what the transition could include and some of the changes shop owners should keep on their radar as they plan for the future.
18 minutes | 3 months ago
The Changing Landscape of Online Reviews
Nearly a year after COVID-19 first began making headlines, the virus continues to impact the way most small businesses operate. With more customer interaction happening online than ever before, the pandemic has also left its mark on the way customers write and search through online reviews. But what exactly has shifted in the digital review landscape and why? Brett Steele, director of auto services for Podium, breaks down the trends business owners should keep on their radar.
17 minutes | 4 months ago
The Power of Keeping Good Company
After a year filled with ups and downs, it may be hard to find the energy to kickstart those goals and plans for the new year ahead. For Aaron Stokes, founder of Shop Fix Academy, finding fresh motivation is all about surrounding yourself with the people, resources and environments that inspire you. Stokes talks tips in spotting the factors that may be draining your motivation, tapping networks that will offer fresh perspectives, the resources that can fill you with new energy and the reason for finding and leaning into the unique combination that works best for you in today's episode of Ratchet+Wrench Radio.
34 minutes | 4 months ago
How to Move Forward from Tough Times
This week's episode is part two of our conversation with Dynamic Automotive CEO Dwayne Myers. If you missed part one, don't worry, we recap the highlights, but you can also listen to it at ratchetandwrench.com/podcasts. This episode picks up after the financial crisis of 2007 and Dynamic's issues with their new larger bank. Learn how partners Dwayne, Lee and Jose picked up the pieces, fought back and ultimately pulled themselves out of debt, going on to create a world-class, industry-leading shop operation.
33 minutes | 4 months ago
How to Tackle Year-end Planning—And Stick With It
Year-end planning. It may not be fun but it is a critical process to master when it comes to a shop's ultimate success. From setting net pay to renegotiating your shop's lease to understanding the ROI of your shop's marketing efforts, monthly podcast guest Frank Leutz, owner of Desert Car Care in Chandler, Ariz., breaks down how to manage the weekly, monthly, quarterly and annual planning steps shop owners can take to stay on top of year-end planning and keep up with it all year long.
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