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Raise The Bar by Mattermark
25 minutes | Aug 2, 2017
Today, I am talking with Kyle Porter the Co-founder and CEO of SalesLoft. SalesLoft was started in 2011 and is based in Atlanta, and they have raised 25 million dollars to date. The business began to take off in 2014 when they had 4 employees and have now grown to 175. They are a sales platform that helps manage email, sales calls, data, and analytics with integrations, dashboards, and a host of sales related tools. Today, Kyle shares the concept behind SalesLoft, its growth, and more. Today’s topics include: [01:36] How SalesLoft was started towards the end of 2011 but found its stride in 2014 [01:46] In 2014 SalesLoft had 4 employees, but now they have 175 [02:48] Creating MVPs that make maximum impact [03:11] About SalesLoft and what they do and how they impact sales [04:22] Putting the core values into the center of everything and invest in product and engineering [05:20] Sales engagement product which codifies everything for the reps and they do everything through SalesLoft[06:12] It also automates routine processes and used data to predict next actions [07:19] Helping sales teams get closer to more opportunities and driving deals [08:20] Having authenticity and sincerity with sales communication [09:03] Sales engagement category of software, account based strategy of converting targeted accounts into customers, the next generation of sales or the modern sales organization [10:15] Transforming traditional sales teams into modern sales organizations [10:35] Modern sales is scientific, repeatable, and scalable it's also informed, honest, and customer centric [11:24] The modern sales movement
21 minutes | Aug 2, 2017
Welcome to the Raise the Bar podcast. Where we discuss modern sales strategies, data driven processes, and current sales trends. I’m your host Danielle Morrill. Today, I am talking with Sean Ellis, founder and CEO of GrowthHackers. We will be talking about his new book Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success and what growth hacking means to Sean. Sean talks about the importance of experimentation and having a “growth master” to coordinate all of the departments working together. He also talks about growth, scaling, and more. Today’s topics include: [00:59] This is Sean's first published book. It's going to be about an actionable process for driving acquisition for a business. [02:18] What growth hacking means to Sean. Applying experimentation to everything across the customer journey. [03:20] Product and Engineering teams working together to push experimentation. [04:26] Experimental processes are built into startups, but some larger companies are also trying these processes. [06:27] Senior executive sponsorship across the customer journey to get all silos to work together is really important. [07:45] North Star Metric or company-wide metric that reflects an expansion of value to customers so each department can map out the impact of their data and how it adds value to the overall customer base. [08:40] How early stage companies need super dynamic people, but as a team grows they need specialized skill sets. Having a '"growth master" to help the team coordinate ideas against specific objectives. [10:26] Having a rhythm with fast feedback loops. See if it works then add more. Finding a balance between success and a fast time frame to learn what impacts growth. [12:09] Early stage companies have an advantage with flexibility and speed.
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