61 minutes | Feb 24th 2021

Did Rush Limbaugh Reshape Christian Radio, Too?

The podcast and a transcript of the conversation will be available on Wednesday. Last week, conservative talk radio personality Rush Limbaugh died at age 70. Limbaugh’s nationally syndicated political show first hit the airwaves in the late 1980s. He was beloved by many who shared or later adopted his political views and his penchant for conspiracy theories. Many of his critics, however, pointed out his cruel and crass remarks. Limbaugh’s legacy was hardly limited to politics. In a tribute to him, one Christian leader wrote for USA Today, that “ Christian talk programs in particular wouldn't even exist today were it not for Limbaugh's success. Christian radio would still be limited to sermons and songs. But instead, radio stations realized the benefit of capturing even a slice of Limbaugh's audience share and offered new hosts and new voices opportunities to join a new, more democratic discussion of the issues.”Mark Ward Sr. is associate professor of communication at the University of Houston-Victoria in Victoria, Texas. His books include The Electronic Church in the Digital Age, Air of Salvation: The Story of Christian Broadcasting, and The Lord’s Radio: Gospel Music Broadcasting and the Making of Evangelical Culture. Ward joined global media manager Morgan Lee and editorial director Ted Olsen on Quick to Listen to discuss Limbaugh’s impact on Christian radio, how Christian radio differs from Christian TV, and how the medium does or not does not make the messageWhat is Quick to Listen? Read moreRate Quick to Listen on Apple PodcastsFollow the podcast on TwitterFollow our hosts on Twitter: Morgan Lee and Ted OlsenMusic by SweepsQuick to Listen is produced by Morgan Lee and Matt LinderThe transcript is edited by Yvonne Su and Bunmi IsholaChristianity Today’s most recent article on mixed-gender friendships Learn more about your ad choices. Visit megaphone.fm/adchoices
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