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Purpose Local Podcast
21 minutes | 2 days ago
027: What Makes A Great Small-Business Logo?
Most small businesses have a logo, but often small-business logos are terrible. Small-business owners frequently pick their logo without giving it much thought. They don’t consider whether that logo is helping their business or not. That’s a mistake. In this episode, I talk about 3 things that make a great small-business logo. I also give you several real-world examples of logo upgrades, and I share with you my current favorite logo (and it’s NOT mine). Let’s get into it.
13 minutes | 15 days ago
026: Google Adwords vs Facebook Ads For Small Business
Most small businesses, especially when they are first getting started, could use some more customers. Often times there are a lot of people who would buy from you, but they don’t even know you exist. That’s why so many small-business owners turn to online advertising in order to reach more people. In this episode, I talk about a fundamental difference between Google Adwords and Facebook ads. I discuss a few tips that will help you decide which one to use, and what you need to know before you get started. Let’s get into it.
12 minutes | 23 days ago
025: Is Your Small Business Confussing?
Confusion is NOT your friend when you own a small business. Unfortunately, many small-business owners are so close to their business that they have a hard time putting themselves in the shoes of their customers. As a result…things get confusing. In this episode, I talk about why you have to keep things simple. I discuss 4 things that you need to make sure are right in order to get the most out of your marketing and see your small business growl. Let’s get into it.
23 minutes | a month ago
024: Who Should You Avoid Listening To?
These days, you can’t throw a rock without hitting a couple of marketing gurus. Seems like everyone has a podcast, a book, or some course that is going to teach you how to be successful. Some of that advice is great. Some of that advice is terrible. How can you tell the difference? In this episode, I give you advice about advice. Who should you take advice from? What are some of the warning signs that someone is trying to take advantage of you? Also, I talk about the 5 timeless foundations of success that you must apply if you want to be successful. Let’s get into it.
18 minutes | a month ago
023: A Common Small-Business Lie
Building a successful local business is tough…even when you do everything right. If you are unknowingly lying to yourself…well…that makes building a successful local business is even more difficult. In this episode, I talk about a really common small-business lie that small-business owners often believe. I discuss why it’s a problem and what you should do about it. Let’s get into it.
17 minutes | 2 months ago
022: Why Does God Make Us Wait
Whether you are a Christian or not, growing a successful small business is difficult. Even when you do everything right, the process of growth usually takes longer than we all would like. In this episode, I talk about the importance of proper faith. I discuss one of the common reasons why God makes us wait. I also talk about the danger of unrealistic expectations. Let’s get into it.
19 minutes | 2 months ago
021: Ranking High On Google Matters For Small Business
So your small business isn’t in the top 3 of Google in your area. Who cares? None of your people come from the internet anyway…right? In this episode, I talk about why it matters to be ranked high on Google. I discuss how being ranked 1st impacts your
25 minutes | 2 months ago
020: How Do Customers Choose You?
Most of your future customers have options. You aren’t the only place to get the product/service that you sell. Because of that, customers can be picky. In this episode, I talk about the different pathways that customers use to choose products and services. I talk about why websites and reviews are important in 3 of the 4 pathways. I ask small-business owners a simple question, “Would you choose you?” Let’s get into it.
18 minutes | 3 months ago
019: Are Negative Reviews Bad For Small Business?
Are negative reviews the end of the world for your small business? Some business owners act that way. Is the goal to have a perfect 5-star rating? In this episode, I talk about negative reviews. I discuss what to do and what NOT to do when you get one, and how getting a negative review can actually be a good thing for small businesses. Let’s get into it.
27 minutes | 3 months ago
018: How Referrals Have Changed For Small Business
We all know that feeling when someone refers a new customer to your small business. It’s awesome! But do you know how referrals happen? Did you know that word-of-mouth advertising isn’t the same now as it used to be? In this episode, I talk about the modern referral. I discuss what has changed over the last 10 years and where your future customers/clients/patients are going to get their recommendations. Let’s get into it.
19 minutes | 3 months ago
017: How Reviews Affect Local Search (SEO)
If you own a local business, you definitely want to show up as high as possible in the Google search rankings. After all, more of your future customers are searching Google than anything else. In this episode, I talk about why Google cares about reviews. I discuss the two main ways that online reviews can help your business show up higher in the Google rankings, and why you should care. Let’s talk about it.
22 minutes | 3 months ago
016: Should Christian Business Owners Resist The Government?
The last year has been really hard for many small-business owners. Government rules and regulations have forced many businesses to close. Some of them have closed for good. In this episode, I talk about what Christian business owners should do when they don’t agree with the government. What does the Bible say? Is it ok to disobey the laws? Let’s talk about it.
15 minutes | 4 months ago
015: Why Is Google Important For Small Business?
In this episode, I talk about why the different ways that customers find small-businesses. I discuss why Google is so important, and which small business owners need to focus on Google in this new year. Let’s talk about it.
14 minutes | 4 months ago
014: Does People Know What Your Small Business Does?
In this episode, I talk about the importance of a simple, clear message. So many small businesses have cluttered and confusing website home pages. If people don't know what you do, they won't buy from you. Let’s talk about it.
23 minutes | 4 months ago
013: Reach More People & Build Trust
In this episode, I talk about some foundational aspects of a successful small business. I discuss why outreach and retention are so important. I also talk about the role trust plays in the success of small-business. Let’s talk about it.
34 minutes | 5 months ago
012: The Big Fat Chrisitan Business Lie
In this episode, I talk about why unrealistic expectations make business ownership so much harder. I discuss the BIG lie that Christian business owners tell themselves. I also give a few tips about what to do going forward. Let’s talk about it.
19 minutes | 5 months ago
011: The Power Of Consistency
It’s easy to get caught in the trap of looking for shortcuts and business home runs. But that’s now how must small businesses become successful. In fact, always looking for a shortcut is a great way to fail as a small business. So, don’t do that. In this episode, I talk about why habits and consistency are the secrets to success for small-business owners. I also share my favorite consistency Bible verse. Let’s talk about it.
22 minutes | 5 months ago
010: Local SEO for Small Business
Your future customers are searching Google. What will they find or NOT find out about you? If you want to grow your small business, it's critically important that you show up well in the local search rankings. How do you do that? Let’s talk about it.
28 minutes | 6 months ago
009: Are You A Prepared Small-Business Owner?
Success doesn’t just fall out of the sky. It doesn’t work that way for believers or non-believers. If you want to grow your business, you have to put in the work. You have to develop your skills. You have to be prepared. Let’s talk about it.
19 minutes | 6 months ago
008: NOT An Entrepreneur
Most small-business owners are NOT entrepreneurs, and that's OK. The important thing is that you understand the difference and make decisions accordingly. If you don't, you will end up wasting time and money while trying to grow your small business. Let's
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