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Public Relations Review Podcast
20 minutes | Sep 23, 2022
Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!
With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines.What is the biggest mistake you could make when using these articles? What should be your major objective for using them? What information should such articles include?This episode may be of help toward your being viewed as a "thought leader."View short podcast video on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXs&t=4sSupport the show
17 minutes | Sep 12, 2022
Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes
Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions in your next story. Listen...and boost your next storytelling presentation.DRAWIFY is available online with free and paid versions.Link to Public Relations Review Podcast's YouTube video:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show
40 minutes | Sep 5, 2022
Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!
Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision?Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans. She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims. Her efforts paid off. She gained the support of local media, and members of Congress that responded to her detailed information. In the end, she provided the details and data that removed multiple senior officials from the VA hospital. Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also inducted into the Defense Information School Hall of Fame and she published her book: "A Sacred Duty."Link to Paula Pedene:https://paulapedene.com/Podcast Video:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show
21 minutes | Jul 25, 2022
Great Metrics to Measure the Success of Your PR Campaign!!
How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect this data. There is much more data than news clips to show success. DON'T MISS THIS ONE!!!!!Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online.Support the show
25 minutes | Jun 19, 2022
New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business. Listen to how she made this format work for her.Learn more about our podcast on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show
22 minutes | Jun 6, 2022
New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!
Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements. And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services.Listen! Learn! Share!Learn more about this podcast at:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show
26 minutes | May 16, 2022
Crisis Communications: Plan NOW To Get Ahead of Potential Problems!
Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire? Where will you work then? Did you back up all your files off the site? Advance planning allows you to consider what "can we prevent from happening NOW." Too often crisis plans are prepared to address what to do AFTER a problem occurs. Who is best equipped to manage this important function well? Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand.Also, learn more about this podcast at:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show
22 minutes | May 2, 2022
Public Relations in Panama. Moving There & Succeeding There! How it Was Done!
Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City. With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff.Also visit our new YouTube video:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
37 minutes | Apr 18, 2022
Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success.Also see our updated YouTube video at:https://www.youtube.com/watch?v=3D54NRSyeXs&t=4sSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
28 minutes | Apr 4, 2022
PRSA National Chairlady Discusses PRSAs DEI Strategies, Celebrates Podcast's 100th Episode
PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresented in public relations. Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations efforts and the national PRSA efforts to improve recruitment and retention of minorities in the PR industry.The Public Relations Review Podcast was launched January 2019 with a monologue by the producer/host, uploaded onto a single platform and still in the process of deciding how to grow its audience. Problem solved. This podcast is now carried on 30+ platforms, produced 100 episodes and growing and now heard in 1,600+ cities across 110 countries around the globe. The podcast has been rated among the best podcasts in the U.S., won "Best PR Podcast" award from the Nashville PRSA and is currently under consideration for a national podcast award. Listen! Learn! Share.Learn more about this podcast on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXsSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
27 minutes | Mar 28, 2022
Corporate Communications: The importance of a solid plan & how to develop one
The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan. She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation. Listen and learn as this insightful young lady delivers guidance and tips you can use!!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
32 minutes | Mar 21, 2022
Christian Public Relations: Being Successful Working Within the Traditional PR Framework.
Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. Listen! Learn! Share!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
30 minutes | Mar 7, 2022
Awards Boost PR Prestige! Learn How To Win More of Them!!
Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and has now helped her clients win over 300 awards. That's right, over 300 awards. Listen as she explains how to submit successful entries, how to locate award opportunities and more. Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of. Her guidance may help you be on be receiving end of a new trophy. Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
27 minutes | Feb 21, 2022
A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?
Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful. This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
19 minutes | Feb 14, 2022
An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.
With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030. In addition, African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press. She also provides to guidance to how access to the 22 million readers of Black owned newspapers can be successfully achieved. Listen as Rosetta speaks her mind and about her experiences.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
22 minutes | Feb 7, 2022
Developing a Strategic Communications plan? Listen to do it right the first time!
Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services. Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode.Support the show
35 minutes | Jan 17, 2022
Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!
With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement. The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a respected, solid professional. Listen and better understand how this finishing school could be of benefit to you! For more information: 401-433-5965Support the show
23 minutes | Jan 4, 2022
Successfully Adding Digital Marketing to Your Agency Services. Avoid mistakes. This episode will guide you!
After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide. She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition. Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
25 minutes | Dec 6, 2021
Weak on press release placements? Listen to solid tips to boost your success!!!
What are some of the common mistakes made when writing a press release? What are the most important points you need to know to make your release more acceptable to the media? What creative ideas can help elevate your press release acceptance?Mickie Kennedy, Principal of eReleases, Baltimore County, MD, offers knowledgeable guidance based on proven experience to boost your release placements. How many characters are optimal for headlines? What are the TWO most used action verbs used in headlines? What additions should be included with your release to improve their engagements? This episode offers a brief course in writing a solid press release.Listen! Learn!! Share!! Thank you for listening!!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
28 minutes | Nov 27, 2021
Gay PR Pro was snubbed. Now she owns her $million agency!!! How it happened!
Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner. Things were going well. After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to represent companies operated by non-traditional owners. Hatmaker recognized this as an opportunity with her name on it. She focused on the underrepresented companies and their founders. The door was wide open for working with companies who make their own lanes. She worked with forward thinking clients and those who were disrupters in their industry. Hatmaker now over sees her million dollar agency that works hard to serve those underrepresented organizations. Her Rebellious Public Relations firm, in Los Angeles & Portland, OR, works to elevate PR industry standards and culture, sharing cultural competency and becoming more accepting of the LGBTQ+, BIPOC and people of color communities. This episode will enlightened you about her success.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
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