Do you care?
People can buy stuff from thousands of different places, and there are millions of people selling the same type of product you do. Why should they buy from you? The will buy because they know you care about them and their success. Your ability to be able to convince others that you really care about them will get you sales. If you can't do that and they buy they will be gone before you know it. Caring is one of the ingredients to successful sales.