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Prosperous Coach Podcast
6 minutes | 7 days ago
You Can't Succeed in Your Coaching Business Without This
This episode is short and may surprise you. Find the show notes at prosperouscoach.com/102.A quick shout out to Reggie Scott . . . Thank you Reggie for your review in the Apple Podcast app. Reggie said: “I can binge listen. With her episodes being so short, sweet and to the point I get so much insight within 30 minutes. Thank you Rhonda for being kind with your listeners. I always look forward to your next podcast.”I’m so honored that you binge listen, Reggie! And I appreciate you all for listening. I’m always so happy to share with you.Okay let’s get to this little gem. I hope it’s an AHA for you.Because I’ve been working with coaches to build their businesses for so many years I notice patterns. And I’m going to share something with you that sometimes gets me down a bit …About 1 in 5 of my clients don’t make it in coaching. I know that is also the statistic in all types of entrepreneurial businesses. But it still shocks me a bit. These heart full coaches go through all the effort and expense to get certification and then to work with me to put their entire business model and foundation together. Then when the program ends they don’t launch. I search myself asking if there was something I could have done better. And of course wisdom tells me that a coach’s success is not up to me. That old saying “You can lead a horse to water … “I’m even more surprised at the specific coaches that don’t launch because from where I sit they have everything it takes to be wildly successful in their business. I believe in them with all my heart. They are talented and everything we created together was intelligent and strategic.In retrospect, I see that they were missing something that is so critical for success in a new business.They were not hungry enough. The drive wasn’t strong enough to make the leap across the threshold.In most cases, the coach had a full time job and well developed career doing something else. In a few cases they didn’t need the income because someone else was providing for them for a long time now.In all situations, there simply was not enough ambition backing their dream.I do not judge these wonderful human beings. They’ve chosen what was right for them and I celebrate that.Building a business takes grit and determination. And some find their desire wanes when the moment of truth arrives. For some it’s about timing.If you are soon to launch your business ask yourself … will YOU take the leap across the threshold? Will you step away from that job or lifestyle you’ve been used to in order to have this new lifestyle being your own boss? It’s okay if the answer is no. And if it’s yes, make a pledge and then keep shoring up your vision so you will take the leap.
11 minutes | 14 days ago
Authentic Marketing is Alot Like Coaching
This episode was inspired by a recent conversation. Find the show notes for this episode at prosperouscoach.com/101.I’ve never met a coach who loves the idea of marketing. And most coaches tell me they hate the idea of selling. And that’s why it always surprises me when I see coach’s websites, emails and social posts worded in a salesy way.I made up that word. Salesy is when you make your marketing about you and what you do instead of your target audience and what they want. Salesy is about pushing and convincing prospects to buy your program way before trust and connection are established.For example, imagine …· a coach’s website whose brand, domain and messaging is mostly about them and the wonders of coaching. That’s salesy.· or social posts that spout the tenets of coaching. That’s salesy.· or a lead magnet — also called a free offer or freebie — that delivers a bit of coaching guidance about limiting beliefs, balance or imposter syndrome — addressed to no one in particular.These approaches shout “hire me for coaching” but coaching isn’t something most people know they want.Listen, I did ALL of these salesy things when I started as a coach, so I totally get why coaches do this. None of us knew any better. No One Likes to Be SoldSo then how will you convince people to hire you without selling coaching? First, let’s shift that to a more powerful question: How can you EARN the attention of IDEALclients and INSPIRE them to hire you WITHOUT selling coaching?Let’s break this down. I ask the question this new way for 3 main reasons:1. Earning attention comes way before asking for the sale.In our fast and full marketplace with so many marketing messages flying at everyone, earning attention is a true art. Before you throw out social posts or throw up a website develop a smart strategy.Attention is earned when you show up consistently focused on what’s most important to your target audience. Speak their language. Build trust and connections. The word ‘coaching’ or ‘coach’ is not present at all in that effort.2. It’s better for you and your prospects if you DO NOT TRY TO CONVINCE them to hire you.Think about a time when someone tried to convince you of something. How did that feel? If someone tries to convince me of something I am turned off and will quickly get excuse myself. If I’m online I’m bouncing away so fast it will make your head spin!Convincing someone is to try to hard sell them. It’s the stereotypical car salesman joke – relentless high pressure. Human beings are wary of pressure. Inside them the walls go up. As a coach you want to run your business with integrity. You want to feel good about what you do 100% of the time. You want to put out positive energy.So let the pressure off. Let go of any whiff of desperation to enroll a client. Instead SERVE your target audience faithfully. Serve as a form of marketing. That’s called generosity marketing.Generosity marketing is about ... FIND MORE SHOW NOTES HERE.
14 minutes | 21 days ago
How 5 Coaches Leveraged Their Coaching Niche Into a Smart Podcast
Today feels special. I’m airing my 100th podcast and celebrating my 2nd year anniversary of podcasting! Thanks to you — binge listening and sharing Prosperous Coach Podcast with other coaches — my show has hit 60,000 downloads and listenership is growing fast!I’m so grateful to you and to the podcasting community, which is filled with some of the kindest, most generous people I’ve met. They genuinely want every podcaster to thrive. And so I have!And I’m here to tell you that podcasting revolutionized my coaching business. Coaches reach out to me ready to enroll because they already trust me from listening to my podcast.That’s why I recommend podcasting to my clients. For coaches — who are willing to choose a narrow viable target audience full of seekers and taken the time to research what those people want so much they’ll invest in support to get there — podcasting is a great fit.Think about it … if you speak directly into the ear of your target audience every week about a top-of-mind issue and how to shift it, can you imagine how that would help you attract serious clients who are ready to hire you.It’s HUGELY impactful. It builds credibility fast and helps you reach an international audience for your niche.Of course you have to stand out in the crowd. Podcasting is growing so fast and for every topic and target audience you can think of there’s at least one podcast already out there.Helping coaches stand out is exactly why I encourage you NOT to sell a certain type of coaching. Instead to target a unique audience with BIG problems they want solved and gear your messaging and offers around that.So today, as I’m celebrating my own success with your help, I also want to celebrate 5 other coaches who have just leveraged their coaching niches into a podcast. I’m so impressed with every single one of them.They are all past or current clients in my 5 month VIP Coaching Business Breakthrough program where we started from scratch to develop strategic messaging, offers, web copy and their content strategy – podcasting – all customized for their unique target audience.As you’re listening to this episode today, notice these 3 things:1. How narrow and specific each coach’s target audience is.2. How compelling and unique their message is.3. And how they are NOT selling coaching (even though they are trained and certified coaches who use coaching to help their audience reach their top goals.)I recommend you check out their awesome websites and listen to their podcasts, which you can find on their website and also on popular podcast apps.Then please help them by sharing their podcasts with people you know who fit their audience. Someday someone will do the same for you.Shawna Warner and Cultivate Resilient TeensLet’s start with Shawna Warner who just launched her podcast a few weeks ago. In Shawna’s business at Cultivating Resilient Teens.com she helps parents empower their teenage daughters to build confidence, integrity and resilience for all of life’s adventures.I wish I’d had Shawna’s help when I was a teenager!Shawna has a Masters in clinical social work and was a social work intern in schools. That and her personal experience raising a teenage daughter who has thrived into an awesome young adult are reasons she chose her audience and niche.More Show Notes here.
6 minutes | a month ago
What Coaching Clients Want Vs. What You Think They Need
This episode is short and part of the series called Smart & Profitable Coaching Niches. If you’re new to this podcast and struggling to determine a strategic coaching niche, this series is for you. Check out all the episodes in this series at prosperouscoach.com/niche.There’s something I hear nearly all new coaches say … they say “there’s a real need for that niche” or “that audience really needs help with this”. If I’m their business coach I encourage them to think differently.Shift from Tracking Needs to Tracking WantsIn the world of attraction, wants are more compelling than needs with few exceptions. So instead of thinking about a person’s or a group’s needs, think instead about their wants – the desire that compel them to action.All people have needs. And as newly trained coaches we have a heightened sense of this.But not all people are seekers — people who do invest in their own personal or professional growth. Seekers are people with urgent WANTS. They want something and they are willing to pay well for help to achieve it.Coaches are seekers. But that’s just an example to help you realize what a seeker is about. I don’t recommend new coaches target other coaches as clients. It’s a much over marketed to audience.You want an audience that helps you stand out in the crowd of coaches and other people trying to attract attention.So choosing a niche starts with choosing a viable audience — one that’s full of seekers, is narrow enough to help you stand out and has a BIG problem they WANT to solve.It may seem like semantics or that I’m splitting hairs but bear with me …A seeker tends to be social in the sense that they care about people and want to effect positive change in the lives of others. A seeker likes to grow and develop from the inside out. They place a high value on personal evolution – becoming better is some way such as more intelligent, more successful, more aware, more intuitive, more authentic … happier.Seekers tend to look outside themselves for teachers, helpers, support systems and guides to what they WANT. That’s you. You could be their support system on the way to what they most want.So if you think – “Aha, there’s a need. I could fill that need!” You may be leading yourself astray. Because needs often run in the background and don’t drive a person to seek.It’s the big desires that drive a person to seek and invest.I’m not sure who said this but you may have heard it and it applies:Sell them what they want and give them what they need.Your marketing – which includes all of your messaging, your content, your website, your emails, your social posts – will go further to attract attention if they hit squarely on what a group WANTS rather than what they need.That doesn’t mean that needs don’t play into the decision to hire you. But first and consistently focus on the big wants – the ultimate desires.
12 minutes | a month ago
How to Handle Difficult Coaching Clients
This is part of the series about Managing Coaching Clients. Find the show notes for this episode at prosperouscoach.com/98 and the whole series at prosperouscoach.com/manage.This subject isn’t talked about much in the coaching world. But it is a real thing. I decided to be brave and broach the subject with you because I know, as a new-ish coach, you’ll appreciate the straight talk.What I’ve discovered having conversations with therapists, lawyers and other coaches is that all professionals that serve people in a fairly intimate way, especially one to one, are likely to have difficulty with some clients.I’m talking about the kind of difficulty that can ruin your day and raise dread for future conversations if you let it.I’ve had my share of upsetting coaching sessions and coaching relationships over 20 years as a coach. I’ve flubbed up so many times, was inarticulate and cloddy in my attempt to clear the air.Some situations have resulted in significantly improved — even excellent relationships. And some have ended the coaching relationship altogether.You might be surprised that sometimes the best thing to do is part ways, hopefully respectfully.Over time, as I’ve enrolled clients into longer term VIP and higher ticket programs, there’s been an increasing need to attract clients who are the right fit. I put a fair amount of energy into assessing fit.And, I’ve made errors in judgment. What I mean is that I thought I’m a good fit for them and they are a good fit for me but I was wrong. This is a delicate balance because coaching or mentoring is an honored role and trust must go both ways for it to work well.In the past, some of my clients have put me on a pedestal – not something I want or encourage. Perhaps it’s because I have a podcast and speak authoritatively or because I have decades of expertise and I’m helping coaches to launch their own business … there can be a perceived power differential. I did an episode about this which you can find at prosperouscoach.com/89I prefer a collaborative relationship. More and more I verbally encourage my clients to self-advocate and to give feedback throughout our professional relationship.I’m a highly sensitive person so if I let it, a difficult client relationship can literally make me sick. My body is a sensitive instrument that alerts me quickly if energy is off. So, true to my teacher archetype I’ve been studying this challenge and creating a process for myself.I hope it will be helpful to you or that it sparks your own creation of a process you can rely on.Avoid Labeling and Instead ReflectSo first, it’s best NOT to think of any human being as DIFFICULT. That or any label will bias your experience with the individual and inadvertently give you permission to turn off self-awareness.Every coach knows this … it takes two to tango. There are two personalities in the room and each brings their communication weaknesses and crystalized beliefs, which are unhelpful.Every coach knows this too … the only person you can change is yourself. So that’s your locus of control. As soon as you realize something is off between you and your client, reflect on your own beliefs and behaviors first.What is YOUR part in the difficulty?4 Steps to a Clean Perspective About Your Coaching Relationship#1 Separate facts from interpretation Find more Show Notes here.
6 minutes | a month ago
What If Your Coaching Clients Have Strong Emotions In Session?
This episode is super short and it’s part of the series called Manage Your Coaching Clients, which you can find at prosperouscoach.com/manage.As a new coach, it can be unnerving if a client displays strong emotions.Anger, frustration, guilt, grief, sorrow, intense excitement — they are all natural feelings that usually move on when a person can express them. They don’t define your client or their future and rarely indicate that something is wrong. And here’s the thing … even if something seems “wrong”, it’s not up to you to make it all better.Don’t Take On Your Coaching Client’s FeelingsDeep and even dark feelings can herald the beginnings of transformation. When your client feels deep feelings during a session try this:1. Hold space for them metaphorically to fully express their emotions.2. Don’t TAKE ON their feelings. If you notice that your body or emotions are affected do your best to release the energy while in session and then also after the session.3. Verbally share that this is a safe space for their feelings.4. Sense when the energy is shifting and check in with them.Always validate your client’s feelings even if they make you uncomfortable or the feelings seem to be about you.In another episode I’ll talk about processing your clients feelings about you. And for now I’ll emphasize that I’m not encouraging you to let client’s verbally abuse you. More on that another time.Let Coaching Clients Cry If They Need ToTears can be cleansing and healing in themselves. They can help emotions move out of the body. Let your client know that you welcome their tears and consider them a self care practice. Encourage them to take their time.If through their tears and rants, you continually hold that they are creative, resourceful and whole, they will come through to the other side.Find the Show Notes here.
8 minutes | 2 months ago
Can You Want Too Much for Your Coaching Clients?
This episode is part of the series called Manage Your Coaching Clients. I clearly remember a moment in the first few years of my coaching business where I was sharing with my mentor coach some feelings I was having about a client.Then she asked me a powerful question:Do you want more for your clients than they want for themselves?That woke me up! I began to examine my motivations and set healthier boundaries for myself with clients.Have you ever sensed that you might want too much for your clients?Most new coaches fall into this trap on some level.The trick is to let go of your desire to effect change ON your clients. In other words, don’t try to fix them or heal them.Build up within yourself the belief that your client alone drives their desire and ability to change and grow. They have to want it!2 More Powerful QuestionsYou can never know the path of another person.If you try to anticipate and course correct for your client’s potential mistakes, are you keeping them from valuable experiences that may bring success more quickly?Or, if you jump in to solve their problems and salve their hurts too vigorously, are you diminishing your clients personal power and inflating yours?You can only answer this if you stay aware during your sessions and regularly examine your own motivations for what you say and do with your clients.It comes down to The real beauty of coaching is the co-creative relationship. Both coach and client focus collaboratively to draw out and utilize the client’s wisdom toward high payoff actions. You, as a coach must trust that your client is creative, resourceful and whole. In other words they are fully capable of taking care of themselves.But know this … you don’t have to hold back a well-placed and well-worded challenge to your client to shift their mindset or take a more powerful action. That’s excellent coaching! After you do that, let go of attachment.In fact, I think that having a coaching business and working with clients is a never ending life lesson in letting go of your attachment. It’s a key to happiness!3 Symptoms and Causes to Watch with Coaching ClientsLet’s explore the symptoms, causes and side effects when we want too much for our coaching clients.Symptom #1: Over-deliveringCause: You’re to find solutions for every issue raised, rather than focusing on one coachable moment that will move the client toward a perspective shift and the takeaway stated in their agenda.Side effect: The client is overwhelmed.They are overwhelmed by your desire to help them beyond their current level of commitment to help themselves. How are big problems solved? One small integrate-able step at a time. Support your clients to make leaps in their perspective and to make more progress on their own between sessions.Symptom #2: You feel drained after a sessionCause: You have stepped outside of the co-creative role and pushed your energy onto the client in an effort to correct, fix or “save the client from themselves.”Side effect: The client progresses slowly and you lose confidence.At its best, coaching energizes both the client and the coach. Focus on listening closely for the client’s wisdom, using intuitive responses and questions to invite powerful shifts. Take it easy!Read about the other two symptoms and
11 minutes | 2 months ago
Is Coaching a Seasonal Business?
Recently I overheard a coach saying that her business had been doing well and then over the last two months everything came to an abrupt halt.Prospects weren’t showing up. People stopped opening emails and engaging on social media. And her income slowed way down.She was ready to give up on her business. And I thought to myselt, “Don’t do that! Instead accelerate and expand your efforts to attract ideal clients.”Hearing her anxiety made me remember when I was a new coach. But here’s what I realized down the road. That daily pain I felt about fluctuations in my business came down to one mistake …Taking things personally instead of responding strategically.Do you know what I mean? If you are feeling blown around in the wind and like you have no control over your coaching business, it’s time for a mindset shift.You Control Your Results in Your Coaching BusinessHere’s the truth … you do have control over your business. Yes, you may need to may small incremental adjustment to help your coaching business thrive, but YOU hold the controls for the most part.Think about it … You control how often and how effectively you’re getting in front of your target audience. This is the first place to look if you’re not earning enough as a coach. You control your fees, what value you deliver and can even have a significant influence over how attracted your audience is to what you offer.If you haven’t heard it already, I have a whole series called Coaching Business Checkup with 9 episodes that go step by step into the most strategic things you can do before you launch your coaching business.There’s also a downloadable self-assessment to test what’s working and what’s not working in your coaching business. Find that series at prosperouscoach.com/checkupThe Seasons of Your Coaching BusinessAll that said, there is one thing you can’t control. You cannot control a seasonal slow down. But you can shift your mindset about how you respond it and even plan for it.Depending on your target audience and the flow of their lives there may be a few times each year when paying clients will be less likely to hire you.Typical slow down times relate to the school year:· Spring break· Late summer· Christmas and New YearsAnd then there’s events like major elections, such as the Presidential election coming up in the US.Short-term stress leading up to and just beyond an election may mean people are less grounded to make big decisions. The stock market often dips then as well.But don’t think that long-term stress has the same effect. It does not. That’s why I don’t recommend that you hold off on launching your business or that you let it lapse during the pandemic.Recently, I published an episode called Should You Launch Your Coaching Business at a Better Time. Find that at prosperouscoach.com/91. Give it a listen because there’s more insight in there about how we fool ourselves into thinking certain times aren’t good for running a coaching business.How Can a Smart Coach Respond to Seasonal Slow Downs?Plan both practically and emotionally for these slower times.Find more Show Notes here.
6 minutes | 2 months ago
Maybe You Don’t Need a Coaching Niche
When I help a new coach develop their audience, niche, brand, messaging, web copy and more … part of what I’m doing is helping them to become an entrepreneur – the CEO of their own business.My goal with helping them niche first is not to limit them but rather to help them leverage and have a powerful springboard to launch. I know that if they stand out in the crowd they have a greater chance of being a financially successful coach more quickly.There are coach mentors out there that say you don’t need a niche. I have a theory about that. I imagine that those people are what I call PURE COACHES. Hopefully, they have found their own success without a niche before they tell other coaches that they don’t need one.I’ve published a previous episode called Which Coach Archetype Fits You? You can find that at prosperouscoach.com/12. It’s worth a listen.By observing successful coaches over 2 decades I cam up with 5 main archetypes for coaches … the Teacher (that’s my archetype), the Healer, the Icon, the CEO and the Pure Coach.The first 4 archetypes are born entrepreneurs: · They have something personal to say. · They have specific skills they want to apply.· They want to have creative control.· And it makes sense to focus in on a specific narrow target audience to do that with ease.The 5th archetype, The Pure Coach, wants to coach anyone about anything. Their goal is to coach and not necessarily to earn well of have a say of how they earn well.A side point here … I think a lot of coaches that are still in coaching training school or just out have this in mind at first. I know I did. I was enamored about the idea of coaching and I had little understanding of how I’d get clients or earn well as coach.Like a lot of coaches I tried to sell coaching by the session or by the month to everyone. I didn’t know that coaching is a hard sell in most circles. I had a few clients and my first year I made a total of $5000.That did not satisfy me and I wasn’t going to give up. So I sought another way.I realized that I had a lot to learn so I studied my way to success. Lo and behold I love running my own business. And I don’t even mind marketing because I get to do it in a non-salesy way such as with this podcast where I can teach and provide value while I let you know that I’m here to help you launch your coaching business. The Pure CoachThe Pure Coach is someone who is not driven by a desire to put their own ideas or messages out there. They don’t care about having creative control of their own business. In fact, for a Pure Coach being an entrepreneur might be torture.A Pure Coach tends to become a devotee of a certain coaching model or a certain set of principles taught by someone else. Think … John Marshall or Tony Robbins.· They someone to funnel clients to them rather than attract their ideal type.· They don’t want to market or publish content EVER!· They would be happiest applying someone else’s approach to work with each client for however long.· They would be fine with someone else setting their fees and setting the rules.To read more Show Notes go here.
10 minutes | 2 months ago
How to Bring Your Full Self to Your Coaching Business
Having a coaching business may be the only income-producing role in your life where you get to bring your full personality, values and life experience together to serve others.You get to be authentic and vulnerable.Yes, put your best foot forward whenever you can. But you don’t have to pretend or puff yourself up.Instead draw from and OWN all that you are.Human beings tend to forget to OWN their intrinsic value and earned wisdom.Truly, if you’ve never had a paying client before you can be honest about that.In fact, I suggest to my clients to say with their first coaching prospects “I’d love it if you’d be one of my first clients!” It takes the pressure off. And your prospect will appreciate your honesty.But you say it with enthusiasm for the person you’re enrolling and what you offer, right?Build Your Coaching Business On Your ValuesI took my training at Coach U, one of the first coaching schools, which was created by Thomas Leonard, who is often called the father of modern coaching. He was known for an abundance of short pithy exercises. I received by mail 10 pounds of notebooks full of his exercises and curriculum!His concept was that anything you did with a client you should first do yourself. In other words be just one step ahead and make sure your come from is authentic.One exercise was meant to identify core and business values. Maybe you’ve even seen this exercise or a derivative of it out there somewhere in the coaching sphere.I’ll never forget that exercise because I learned principles about myself that have never sent me in the wrong direction — that is, whenever I let them guide me.For example … I realized that money is not in itself important to me. However EARNING is a core value. It’s important to me to deliver great value in exchange for my income. See I crave independence in thought and action and the ability to choose what’s right for me moment to moment.Those values made me a perfect candidate for entrepreneurship … for developing my own coaching business.Sometimes, I’ve gone astray from my values trying to implement something that I saw other coaches do. Sound familiar?Through trial and error and a desire to serve myself while serving others I’ve found what fits me better.Over the years I’ve made adjustments in my business to find my sweet spot – the way I love to work, when I want to work and who I want to work with. All of that is possible by making micro adjustments.It takes time to find your sweet spot. With my VIP clients we do much to uncover the clues to their sweet spot. But I also know that it’s a journey that’s worth the exploration.And this is part of what it means to bring your full self to your business.I think that being an entrepreneur and running a business is a spiritual journey.If you have a big message you can put that out in an honoring way that fits your target audience. It could be that you launch your own podcast or get on a stage with that message. Or it may be in a more quiet way where as it fits, you bring that message to a client in session.How else can you create freedom in your coaching business to fully be yourself?Look … you can dress the way you want. Let your freak flag fly. And you don’t need to worry about what people are going to think because the name of the game is attract YOUR people, your tribe.I’m not a good fit for every coach. And you don’t need to try to be a good fit for everyone in your audience. This is the secret of niching that a lot of people don’t know … you want to become known for serving a micro audience because it helps you thrive.
6 minutes | 3 months ago
A Sad Preventable Thing That Happens to Too Many Coaches
This is a super short episode with a bite sized but powerful message for all the new-ish coaches out there. It follows on the topic of the last episode called Should You Launch Your Coaching Business at a Better Time?I was working with a favorite client last week who only has two more sessions in her 5 month VIP Coaching Business Breakthrough program with me. She was super busy with recent opportunities and finding it more challenging to get tasks done in order to launch her coaching business I mentioned how important it will be to give her new coaching business enough day to day and week to week time to launch, build momentum and thrive.It’s like giving love to a new born.When we met the next week she told me that she took that to heart and was renewing her commitment to her coaching business. I could feel the shift in her energy. Well done!A sad thing happens to too many coaches … after they spend significant money learning how to coach and then more money on programs to help them launch the business … and more money developing a website they don’t leverage all that hard work.Instead they fall back into the well worn groove of before … before the calling to become a coach.Know what I mean?Has this happened to you or almost happened to you?You work hard and diligently do many behind the scenes things and then after launch slowly give up or just never take that step into the real world with your business.This is what I call the Coaching Business Backslide. It’s not unlike someone who spends a lot of money and time painstakingly losing weight. Then when the program is over and before long they’ve gained it all back.The shame of it weighs heavy. And with friends and family it can have that “Crying Wolf” effect where people don’t take your big dreams seriously because they didn’t see you follow through.So, wherever YOU are in the process of building your business, make yourself a promise. Repeat after me:I will follow through with my dream, become a well known lucrative coach and leverage all my hard work and investment!This is about commitment. It is about integrity and respect for yourself. You can do it! You don’t have to do it alone though. Want help to get back in the saddle and build up momentum? Let’s have a Strategy Session.Find Show Notes here.
7 minutes | 3 months ago
Should You Launch Your Coaching Business at a Better Time?
I hope a day will come very soon when new listeners come across this episode and Corona Virus is a dim memory. I dream of that day when we’re all free to hug, hang out without distancing and go to work and school safely.At this point, the pandemic has been going on a lot longer than we all imagined.Many coaches are hesitating to launch their business even though they are as ready as they will ever be.They are thinking:“It’s not a good time to launch a business because no one can afford the services I offer.”This misunderstanding is why I wanted to do a mini episode on this topic. Find the show notes at prosperouscoach.com/91Should You Launch Your Coaching Business Now?So, you probably know what I’m going to say … YES! Now is always the best time to launch your business!You can’t let global crises shut you down.In fact, it’s just the opposite.During a crisis is THE best time to be doing meaningful work. It’s THE best time to get your messages and offers out into the market place. It’s THE best time to respond to your calling.Why?2 Reasons Why Now is the Best Time1. YOU deserve to be doing whatever will bring you the most joy as soon as you can.2. It’s during a crisis that people become more serious about making positive lifetime changes.Think about it … if your prospects are seekers — people who do invest in their personal or professional growth — they are looking around them right now and thinking: “This is not what I’m supposed to be doing.”That dream for something better … a healthier body, a more dynamic career, to become their own boss, to improve their marriage, to help their kids thrive — whatever specific BIG PROBLEM has been dogging them is now fully in their face. We are all facing what is dysfunctional about us during this crisis.It’s painful. That issue becomes ACUTE rather than chronic. They think … “What am I waiting for? Life is precious! I won’t stop myself from what I want any longer!” And the old tapes that used to play in their heads during the status quote get replace “Get off your butt and make things happen!” You see, crisis wakes people up. When things are easier, human beings get lulled to sleep. They live in a well worn groove on default mode.But when the day to day chaos is shaken up, that’s when human beings rise up out of their stupor.For my business, the first two months of the pandemic were a bit quiet and then it was like the flood gates opened. I’ve never had so many sign ups, inquiries and enrollments as I have now. My income is higher than ever. Demand for working with me is off the charts.That could be you.I’ve talked to other coaches who say their business is at an all time high.And we’ve looked back at earlier crises together and realized the same thing. Remember the financial crisis of 2008. It affected nearly every country drastically. My business surged then too.Here’s the other thing you might not realize if you haven’t owned a business before … it’s smart to get to the market fast.The information age makes it much harder to be unique and to stand out. If you wait to get out there someone else may fill your shoes.And I realize some people are overwhelmed with kids at home and not in the school building during the day or other challenges during this time. Waiting is never the best option unless you simply don’t have the bandwidth to make this happen. That’s about you personally not about what’s going in world.Find more Show Notes here.
13 minutes | 3 months ago
Test Your Coaching Niche with 4 Powerful Questions
This episode is part of the Smart & Profitable Coaching Niche series. And … it has eye opening questions to help you test the viability of your coaching niche. So test your niche with those questions, which you can find in the Show Notes for this episode here.By the way, there are 14 episodes in that niche series – lots of intel for you —so if you’re having trouble choosing a viable target audience and developing a niche that solves a BIG enough problem so clients pay you well, check that whole series out. It’s easy to miss the earlier episodes if you are new to listening to Prosperous Coach podcast.I decided to take a break from the Client Management series because there’s a louder cry out there in the coaching community for help to choose a coaching niche.I have several clients who are still enrolled in coach training and they tell me that the other coaches are really struggling with all the business steps especially the niche part.What usually happens is coaches create a website first, which is really just an online brochure about coaching and not super effective before they think to choose a unique target audience or find out what those people want so much they’ll invest in help to get it.It makes me wince because I know that website is likely a waste of money and effort. Audience and niche come before any other actions – before websites, blogs or social posts.When coaches ask me in a Strategy Session: "Is this a good coaching niche?" What they really want to know but don’t know to ask is:Will focusing my energy this way repay me with a consistent flow of clients who are willing to invest?That's the 6-figure question.What is a Coaching Niche?It has 3 critical parts and most coaches miss two of those.1. Choosing a NARROW target audience.2. Knowing what they want so much they’ll invest in your help to achieve it.3. Applying your special talents and skills to help that audience overcome BIG problems as they reach that goal.So a viable and profitable coaching niche is the intersection of those 3 things.Do You Really Need a Coaching Niche?Of course, I’ll say YES emphatically! Ultimately, there are 12 smart reasons to niche and they boil down to this: · Ease· Reach· ProfitabilityWe choose a niche so we can market less, earn more and help more people transform. It goes a long way towards making you credible early on in your coaching business.A smart niche helps you to:Quickly become a coach in high demand through momentum.Leverage your efforts and contextualize your messages and offers, instead of being all over the place.To command higher fees.Test the viability of your current coaching niche with these 4 powerful questions.To read the questions and score your niche click
11 minutes | 3 months ago
Do You Shrink or Inflate Your Power with Coaching Clients?
This episode is part of the Client Management series.In the last episode, I covered 7 RED FLAGS to watch for with clients and also how you need to watch your feelings for indications of losing your integrity in sessions with clients.Well, this session is one way you can lose your integrity and disempower your client.What do you do when a client comes to a session resistant, as if their arms are folded across their chest? Coaching seems to bounce off them. Or worse they seem to have the expectation that you’ll fix or figure out things for them, but aren’t willing to be part of the solution. What’s going on there?Power dynamics.For coaching to happen, both coach and client must show up co-creative, resourceful and whole. In other words … standing in their personal power.How can you do your part to encourage that?The Helper in You May Overdo itMost coaches I meet genuinely want to help others. In fact, it’s often a driving force in their lives to give.Are you familiar with the Enneagram? What’s your number?I’m a 2 – The Helper. And I’ve gone many turns around the spiral learning to become ever more conscious about the heavy shadow side of that noble desire to help and give. Do you feel me?Wanting to help and give all the time can actually disempower others.While it’s an obvious choice to become a coach if you like to give and help, that very impulse needs to be monitored. So, for me learning how empower clients begins with “right sizing” myself. My intention is to show up as powerful as I am without inflating or deflating myself through my thoughts, words and actions. Because I know if I’m not right sized it will upset the power dynamic and disempower my client.Think about it … in your last coaching session were you RIGHT SIZED?It’s not a set it and forget it sort of thing. It requires centering before beginning any session and then tracking yourself5 Ways to Empower You and Your Coaching Clients1. Hit the reset button before sessions.Take 5 minutes of quiet to breathe and reconnect to your Highest Self.Value yourself intrinsically.Own your gifts, talents, and skills (as different but not more than your clients.)Show vulnerability without being self-deprecating.Get your needs met outside the coach/client relationship.2. Let your clients take full responsibility for their role.Charge fees that pay you well.Never adjust fees to get a client.Treat clients as resourceful adults.Don’t do your clients work for them.Set time boundaries and ask clients to honor them.3. Promote original thinking and self-starting.Verbally appreciate your client’s unique abilities.Praise self-awareness, intuitive action and insights.Reward initiative with enthusiasm and ask about their next steps.Challenge them to do more than what’s comfortable.4. Spark their wisdom without manipulating.Find more Show Notes here.
9 minutes | 3 months ago
Watch for These Red Flags About Coaching Clients
This episode is part of a series called Manage Your Coaching Clients, which already has 3 important episodes about setting boundaries clients, the intake process and keeping your clients on track.Recently in my Facebook group called Prosperous Coach Club, members have started discussions about specific challenges with current clients. And that’s what inspired this series.The topic of client management is deep. And there’s not a lot of intel out there about how to deal with paying clients. It’s one of trial by fire things. But you know me, I want to bee line you to success so I’m going to cover this stuff!As a new coach there are certain challenges that will come up with paying clients that diminish as you gain experience. When you charge highly for your services, clients are more committed and generally easier to work with. So do yourself a favor and charge more. I have a whole series on Money Mastery at prosperouscoach.com/moneyThis episode covers the red flags to watch for. Show notes for this episode are at prosperouscoach.com/88And then in successive sessions I’ll dig into what to do if you notice one of these red flags.Find Your IntegrityEveryone knows what a red flag is. When it flies you as the professional are called to pay close attention and get ready for action. Exactly what you’ll do depends on lots of factors. But when it comes to managing clients the name of the game is find your integrity.To quickly master client management issues, the first thing to do is raise your awareness … both about your client’s behavior AND your response to their behavior.The Two Types of Red Flags are About:1. Your client.2. Your feelings about your client.Both might indicate issues in the fit between you and your client. Client fit is incredibly important for you to have an enjoyable and lucrative business.It may seem right now that you should coach anyone who wants to hire you. It’s a point of maturity when you realize and accept that not every client is a good fit for you.The 7 Parts of the Coaching Client’s RoleThe red flags for clients all have to do with ways they do not successfully take on their role in the co-creative relationship.The client's role is to:1. Show up for scheduled sessions2. Show up on time for scheduled sessions3. Pay their payments on time (although I recommend you move to a full fee up front policy)4. Be communicative5. Be truthful or forthcoming about details6. Take responsibility for their growth by taking actions and making progress7. Be coachableFor more Show Notes go to https://prosperouscoach.com/88
7 minutes | 4 months ago
How to Rise Above Skeptics of Your Coaching Business
This episode is a super short but potent. Find the show notes at prosperouscoach.com/87.Do you ever have the feeling that people in your inner circle aren’t supporting your choice to grow a coaching business?It can be subtle … family or friends seem not to take interest when you talk about it. Their eyes glaze over or they change the subject quickly.Or it can be overt … someone directly questions your wisdom in starting a coaching business or taking a bold step in it.Or it can be in shadow where someone teases you about coaching. Coaching is misunderstood by most people. The field’s reputation has been damaged by too many people calling themselves a coach who aren’t and it’s been made fun of in the media.It’s one of the reasons why I encourage coaches not to sell coaching but rather target a narrow viable audience and solve a problem. You’ll use your coaching to serve your clients but not try to convince prospects of the value of coaching.Coaching is a toolbox not what people will buy. For more about this critical mindset shift for new coaches listen to the LISTENER’S CHOICE episode # 7 at prosperouscoach.com/7. And also learn more about in episode #65 at prosperouscoach.com/65.Skepticism Is About the Skeptic Not YouSometimes, skepticism comes in the form of strong opinions about what you should or should not do in your business. Sometimes as I’m working with a VIP client to build their business foundation I’ll hear that their spouse or a trusted friend has criticized their move to target a narrow audience and focus their niche. People who aren’t in the know about marketing and business often think niching is counter-intuitive – that’s a amateur blunder. Narrowing and niching is highly strategic. Counter intuitive moves often are.Another scenario with skeptic is that you ask directly for support — such as asking friends to share your posts on social channels — but you get no takers amongst your inner circle. Just silence.And sometimes it’s just a look in someone’s eyes. Let’s say you decide to invest in an expert to grow your business and you get a baleful look as if it’s crazy to invest in your success. It’s not. Investing in business startup is smart, normal and unavoidable.Whatever the situation, it feels lousy when you encounter indifference or skepticism for your choices. And, it can derail you from your vision.I call these folks and situations “petty tyrants” – a concept taken from Carlos Castaneda. A petty tyrant is a naysayer. Sometimes they can be downright cruel about it. But most often that person means well.What’s really going on is that person is concerned for you because you’re taking a risk they would not take.Or more likely they are envious because you’re taking a risk they wish they had the courage to take themselves.A Test of Your ResolveUltimately, petty tyrants are in your life for one thing – to test your resolve.To be a successful entrepreneur you need to grow a pair. You need thicker skin because your resolve will be tested many times.A couple of years ago, my husband was deeply skeptical about me starting a podcast. It was out of love. He didn’t want me to pour energy into something that wouldn’t pay off. But guess what? I stuck to my decision and it’s paying off big time.
10 minutes | 4 months ago
When and How to Stop Coaching for Free
This episode is part of the Money Mastery series. Find the show notes for this episode at prosperouscoach.com/86It’s totally normal to give some coaching away free while you’re in coach training school. Schools encourage this because they want you to practice coaching skills with as many people as you can as often as possible.Practice integrates learning.The downside of offering free coaching over a long term is that it becomes increasingly difficult to shift from free to charging fees. Resistance gathers … and soon simply the idea of charging fees looms large in your mind.That’s why many coaches get stuck in practice or what I call Perpetual Student Mode.Patterns Become Habits and Habits Become MindsetIt’s critical to cross that threshold away from offering free coaching to becoming a professional coach and charging fees quickly.You see, our brains have a need for order. Anything you do repeatedly can become habit. Your mind SETS.That can be a positive thing. But some mindsets make you feel STUCK.Take a moment here and answer truthfully … has your mind set on limiting beliefs having to do with charging your clients fees? Here are some of things I hear from new coaches:· I’m still inexperienced so I shouldn’t ask clients to pay.· How can I charge fees when I don’t know what I’m doing?· Why would someone pay me for this?· I’m a fraud.It’s time to challenge these mindsets. Let’s look at them one at a time.Own Your ExperienceFirst, it helps to shift the way you think of coaching. Coaching is a skillset.Have you ever learned a new set of skills in a job?Let’s say you are suddenly given a new responsibility at your job. Chances are you showed some promise already and that’s why you were given the opportunity.There’s always a learning curve, right? But your employer pays you while you learn. It’s a good faith practice that you will integrate the learning by doing.As a professional coach, you employ yourself. Are you going to require that you know everything before you get paid? That would be unreasonable.You Brought Skills to the Table of CoachingDo you know everything about coaching? No. No one does. You’re on a developmental path. But you didn’t start this journey of becoming a coach on ground zero.When you decided to become a coach you already had significant communication skills. If you hadn’t, you would not have gravitated to this.You already knew how to listen, ask questions and support or inspire greatness. No doubt, your friends and colleagues sought you out as a sounding board and counselor.In fact, this zone of genius may have been with you for decades.Give yourself credit for what you brought to the table. Coach training only enhanced your skills. People Invest When They Perceive Value “Why would someone pay me?” is the wrong question.The right question is “What does my audience want so much they’ll invest in my help to get it?” See the difference?That is the question you need to answer in order to strategically attract paying clients.Which brings up the issue of charging little for your services.If you’ve graduated from free services to fees but the amount you’re charging is too low to earn well, you’ve got one foot in the professional realm and one in the student realm.For more show notes go to
10 minutes | 4 months ago
How Can New Coaches Be Perceived As Credible?
You’ve heard that you need to build the know-like-trust factor with your target audience before they’ll hire you. It’s true. Imagine that your ideal clients reach out to hire you already feeling a deep connection with you and want what you offer. It raises their willingness to invest at a high level and fully dedicate themselves to the work But how can you convey credibility as a brand new coach?That’s what today’s episode is about.To answer that question, let’s turn this around. Shift your perspective on the problem. It’s nearly always the best way to solve problems.What inspires YOU to feel that a resource is trustworthy?Some people say things like credentials, years in business, reviews or testimonials. Absolutely. Those things help.But there’s something that grabs attention and builds trust even faster …Coaching Prospects Trust Coaches Who Understand ThemI hear constantly from clients, prospects and fans of my podcast that they feel like I’m speaking directly to them. Someone wrote me today saying: “I’m beginning to think your podcasts are written for me.”That is your goal.Coaching prospects will trust you if they feel understood by you. And this is the territory where brand new coaches can get real traction.As a new coach you’d be unlikely to have loads of credentials or relevant testimonials. You haven’t had the chance to build up social credibility online. And, you don’t have ‘word of mouth’ going for you yet. So instead, put your attention on KNOWING your audience inside and out.I just received an email from a company that wants to promote my podcast. It took me all of 5 seconds to decide to toss that email. Not only did they not even use my name, I could see that they had not bothered to research me at all. It’s arguable that they know little about the challenges and goals of podcasters.That’s a stupid and wasteful way to develop a business.I get countless requests to connect on LinkedIn from supposed experts pushing out blasts to all coaches promising to help them get a steady stream of clients. It’s clear from what they write that they don’t understand coaches. They haven’t bothered to look at my profile. They searched “coach” and then put out the same basic message as thousands before them – all of whom I summarily blew off.Don’t ever market like this. You will LOSE CREDIBILITY so fast. And essentially it’s spamming. Never spam.Do Your Homework CoachDo your homework! Your future and current clients are your most important asset. Treat them with great respect and speak to them with relevance.Here you are — a coach – someone who loves people and wants to help them achieve something grand. Well, before you throw up that website selling coaching take the time to choose a specific target audience, research that group lovingly, then speak their language.This concept of speaking your target audience’s language and contextualizing all of your copy and offers to fit them like a glove is the crux of everything I teach new coaches.That’s because it quickly builds credibility. And in today’s market place you absolutely need credibility to grab attention, inspire a belief that you can help them, and motivate their investment in you.Narrow Your Audience and Coaching Niche to Build CredibilityRead more Show Notes at https://prosperouscoach.com/85
11 minutes | 4 months ago
Are You Afraid to Ask Coaching Clients to Pay You?
You may have noticed that many of my recent episodes are about mindsets. It’s a deep topic. Human beings are so good at stopping themselves from success simply by the way we think. I often wonder how my life would have been earlier in life if I’d known about mindfulness and the power of shifting mindsets.A while ago I did a whole series of episodes called Smart Mindsets and Habits. You can find that series at prosperouscoach.com/mindsets. If you’re feeling stuck and in your own way I recommend listening to those episodes.Today I want to dig into something that all new coaches struggle with especially as they are launching. You can find today’s Show Notes at prosperouscoach.com/84Coaches Often Have Money Money IssuesIt’s fascinating because it doesn’t matter how high powered a job the coach had before, how much money they earned, how many certifications or degrees they have or even how confident they appear — I hear the same basic thing from them …I hate selling and asking for money! I used to feel like that, but don’t anymore, because I know how to attract clients in a non-salesy way. And also, I’ve discovered the power of investing in the future. One of my VIP clients wrote in her Session Prep: “I’d rather give it to you than ask for money. I NEED this session!” We’ve been working together in my 5-month Coaching Business Breakthrough program to build her business. She’s close to launching so I wanted to help her with this mindset shift. And, she generously gave me permission to share some of what happened in that session with you. Thank you, D!Money is a sticky subject for most people. There’s so much baggage that influences our decisions and actions based on what we learned about money as kids.Stop Sabotaging Your Coaching Success with Old Money StoriesThere’s a wonderful book that was popular when I started coaching called Taming Your Gremlin – A Guide to Enjoying Yourself by Richard D Carson. It’s a thin book full of exercises and wonderful drawings to help you face the part of yourself that sabotages your efforts to grow. The idea is to draw your own gremlin and shine a spotlight on it as it scuttles around trying to squash your courage. Just seeing it for what it is changes you. Awareness is the tool to overcome that gremlin within.There was an exercise in there about drawing the floor plan of the primary home you grew up in and answer a set of questions about what you learned while you lived there.Coaching a Coach to Shift Her Money MindsetThat book jumped into my mind when I read her Session Prep and gave me an idea about how to coach my client.I began by asking her: “What did you learn about money from your parents?” She responded immediately: “In my family you would certainly NOT hire someone for therapy or coaching. It was looked down upon. We didn’t spend money on ourselves and self care.”I asked: “When have you invested highly in your own self care and transformation?”She said: “It’s when I reached a point where my best efforts didn’t bring the results I needed to happen. When I get to that point I’ll do whatever it takes.”I said ...Find more Show Notes at prosperouscoach.com/84.
8 minutes | 5 months ago
Overwhelm is a Bad Habit Coaches Need to Break Now
I’m tired of overwhelm. Aren’t you?Nothing sucks the joy out of your coaching business like that over-burdened feeling:· An endless to do list· The overflowing inbox· Too many learning curves to climbI know overwhelm. I remember what it feels like to launch. It’s a project with so many moving parts and you can easily get ahead of yourself.The truth is, most often overwhelm is a bad habit wanting to be broken. Whatever your reasons, some part of you is choosing to feel overwhelmed. It’s a choice. But it’s not a conscious choice.Like in the story of the boy who cried "wolf", your brain and body has been trained to perceive challenges as emergencies.You’re actually OK, but you don't believe that you are OK.Now is your opportunity to teach yourself how to be conscious and not choose overwhelm. The are 4 main reasons overwhelm occurs:1. Non-stop stimulation2. Chronic disorganization3. Scarcity consciousness4. Lack of inner resourcesAnd, as this episode is coming out during the 2020 pandemic and the uprising after George Floyd’s murder, there’s so much pain and sorrow, fear and hope about what has and what could happen. That takes energy.It actually means you can’t do as much as before.Sure, you can push through but there are consequences to that and it won’t help the sense of overwhelm.Now, don’t get me wrong. I do encourage you to keep moving forward on your business as you can. Be gentle with yourself.These days I feel done with my day by 2:00pm. It means I’m getting less done than I used to. And with the rest of my day I need to do more to re-source.Coach, Turn Off the Firehouse of InformationThere's so much coming into our psychic space all the time — we're rarely without connection to global media (much of it anxiety-ridden especially right now).So first, to rehabilitate your brain and overwhelm habit, consider a media diet a few times each week. Thoughtfully control what you watch, read and listen to.You need mental downtime to get ready to effectively learn and grow. Think of your brain like a basin. Information coming in is like the flow coming from a faucet. If you leave the flow on full, your brain is soon overflowing and you’re in overwhelm.Do you find yourself signing up on lists, attending lots of free courses, purchasing too many programs?It’s tempting, I know. But most likely it’s increasing not decreasing overwhelm.How often are you actually implementing what’s taught in those emails, posts and programs? Most coaches cannot possibly take action on the amount of how-to information they access daily.Taking action is like the drain of the basin. It's what makes the space for more useful information, like allowing learning to be integrated and leveraged.Turn off your info-jones:Develop the habit of mining your own wisdom, experience and knowledge first.Reach only for information you need right now to inspire or take the next immediate step.Integrate and implement what you learn. Commit to doing this before reaching for more information.To read more SHOW NOTES and find other links go to prosperouscoach.com/83
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