Paz Macdonald (CMO, Software AG)
Our guest today is Paz Macdonald, CMO at Software AG. Paz is a transformative leader, and has successfully brought an aging tech brand into the future by focusing on how their products are providing value to end-users. She’s done this by shifting messaging around business outcomes, fostering an authentic brand voice, and experimenting with data-driven strategies.
Paz also talks about the importance of advocating on behalf of the marketing organization. As a champion CMO, her job is one of the toughest in the C-Suite, yet Paz prevails through cross-functional collaboration and demonstrating the value of her work.
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