Gaston Vaneri (SVP Brand at Cox Communications)
Today on Pros & Content, we’re joined by Gaston Vaneri (SVP, Brand at Cox Communications). An early advocate for content, Gaston proved its worth with some of the first branded viral videos.
In joining Cox Communications, he entered a multi-billion dollar company with a powerful product, innovative culture… and almost no brand recognition. He speaks with Anda about elevating and differentiating that brand through intelligent, incremental movements. And the surprising effect of not taking risks.