52 minutes | Mar 11th 2020

Brad Young (Leader of Prudential Financial's Content Center of Excellence)

Brad Young has been entrenched in content since he began his career, back when it was better known by the name, “advertorials.” Now, as Leader of Prudential Financial’s Content Center of Excellence, he’s making sure his company is equipped to make the most meaningful use of the unending power of content. 

On this episode of Pros & Content, Brad and Anda Gansca talk about building a content organization from scratch, connecting all marketing activity under one cohesive story, and moving on from typical financial content to make the biggest, most positive difference in millions of lives.

Play Next