Ben Stuart (CMO, Bank of the West)
Today on Pros & Content, we talk to Ben Stuart, Chief Marketing Officer at Bank of the West. As a leading sustainable finance organization, it’s crucial that Bank of the West's environment-centric content be authentic and educational. Stuart speaks on the importance of driving awareness about climate change, and learning from the past failures of the financial industry. He argues that sustainable brands need to build marketing organizations with these concerns in mind.
Stuart also talks about how he maintains a balance between brand marketing and performance marketing, the future of the CMO role, and why the only metric he pays attention to is new customers.
This conversation was recorded on June 4, 2020