Wade Tonkin - Director, Global Affiliate Marketing - Fanatics, Inc
Today I get the pleasure of speaking with Wade Tonkin, long time friend and industry vet and Award Winning affiliate marketer. Wade and I met while he was on the sales team at Kowabunga and I was managing the Hilton Hotels affiliate program. Wade’s done quite a bit since then.You are going to find this podcast very interesting if you:Are a sports affiliate Operate a fan siteAre an advertiser looking to migrate platformsAre an advertiser looking for ideas to recruit affiliatesAre an advertiser trying to increase the ROI from your affiliate programWade shares some of the biggest successes at Fanatics including one large affiliate revenue challenge that his partner ended up beating by 4.5X! We talk about using Facebook to communicate with affiliates, how to divide workload amongst your team, how to manage your team and your affiliates around huge spikes during “Hot Market Events” such as the Superbowl, World Series and more.This podcast jumps right into the deep end of affiliate marketing. You don’t want to miss it.