Todd Crawford - Long time industry vet and current Co-Founder Impact
It isn’t often that you get a chance to have a conversation with someone that has been at the very beginning of our industry and was a catalyst at two of the most impactful technology solutions in our space over the last 20 years. Today I get to do just that. Today I speak with long time friend, industry vet and the very first employee at Commission Junction, Todd Crawford!As I stated above, Todd was the very first employee at Commission Junction and since then has established himself as a thought leader in our space and helped launch one of the most innovative technology platforms in our space.On this episode we discussed the “other” marketing channel, Partnerships. Todd did a great job of explaining the difference and need for partnerships and how Impact, his current venture, empowers this channel to scale.If you are an affiliate marketer or an advertiser that needs to find new channels for growth, has been pushed to go beyond the known affiliates and couponers, or you are simply looking to jump start your idea creation, then this podcast is for you.You can contact Todd at his linkedin, Impact’s linkedin and Impact’s blog.