Terry Adelman - Managing Partner MENfluential - leading men's lifestyle influencers
On today’s episode… An influencer! Yup, it’s one of the hottest topics in affiliate marketing and today we have one of the best on the show.Terry Adelman is our guest today, and he is the Managing Partner of MENfluential, an influencer agency that manages many of the premier influencers in the men’s category. JEBCommerce has actually worked with Terry for many years and have seen great success for our clients. In fact, we have two case studies: Bodybuilding.com and Indochino.If you are looking to learn more about working with an influencer, you definitely want to listen to this podcast. Terry talks about his career path and how MENfluential started. We dive into how it is to work with their agency as well as their influencers, how they judge success and what they actually do.You can find more and reach out to Terry with his email and at MENfluential.comYou can also see Aaron Marino’s youtube channel which we reference multiple times here.And don't forget, we put together a case study focused on controlling customer acquisition costs. This case study highlights the commission structure, technology utilization and promotional strategies we use for our clients’ affiliate programs to help them increase their overall revenue while reducing their cost of acquisition. It can be done, and we outline that in this case study. Go to www.jebcommerce.com/acquisitioncost to get your strategy today.