KPIs, Data, and Conflict in Marketing with Faheem Dayala
Today’s businesses require a diverse set of marketing disciplines to be truly effective. However, getting all of them and their practitioners to play nicely together can sometimes be a challenge. Have you encountered this yourself?Whether you have or not, check out this episode of the podcast as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They get into some of the pitfalls today’s marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake, a case of paralysis by analysis.