John Toskey, Senior Director, Global Marketing at eBay
This podcast is quickly turning into one of my favorite things to do each week, and today’s episode is no different. Today I get to interview John Toskey, 25 year digital marketing vet and current Senior Director of Global Marketing for eBay!
John and I have worked together in the past and have known each other for almost my entire career, and he is one of few people who have been in this industry longer than I have. John’s experience is vast and his career path impressive and he has a ton of great information to share.
Starting out in 1996 for Zones.com all the way to his current position as Senior Director, Global Marketing at eBay, John has sen the start of an industry and has seen it change many times over. We discuss how to lead through that change and the vital pieces of Change Management that can’t be missed and dive into how the affiliate industry has changed as well as some concerns he has going forward.
We discuss how executives like himself manage the affiliate channel amongst all other channels and how they make budgetary decisions and what the affiliate channel needs to do to compete for that budget. If you have managed multiple channels or are trying to figure out how to manage your affiliate program within that environment, you won’t want to miss this episode.
Thank you John!